Today, we are going to talk about the attributes that make a backlink good or high quality. As I said in the last lesson, not all bad feelings are created equal.
For example, if you spammed forums with links to your site, those would not and should not hold more weight. Let us say, a link from The New York Times. Otherwise, backlinks would become a game of quantity, and Google search results would reward the biggest spammers. Fortunately, ranking on Google does not work that way, and quality backlinks are still a prominent ranking signal. Now, let us talk about the five attributes that make up good backlinks. The first attribute is relevance. Imagine this for a second. You will visit Greece for the first time next month and you need recommendations for places worth going to. Luckily, you have a friend that lived in Greece for their entire life and knows every corner and cranny. You also have a friend in the United States who hates traveling and has never been outside of the states. Whose opinion would you hold higher?
Your Greek friend in the same way has links from a website about travel. Greece will hold more weight and links from sites because of technology and marketing because they are more topically relevant and authoritative. For example, you will see that a page is ranking number one query on how to devein shrimp. If you look at their backlinks and filter by one link per domain, you can see their backlinks from different websites. Even if you do not have an account, you can still see backlinks pointing at pages using our free backlinks checker tool. Going back to the backend support, you will see a page from Wiki How the Three Ways to Peel and Demaine Shrimp. The link is on a very relevant page by just scrolling down a bit. You will see the link from a page called Shrimp with Garlic Sauce, which again is relevant at the page level. But you can also see that it is relevant at the domain level just by looking at the domain name slim palette dot com. Both of these links are a great form of standpoint. The pages about Firefox 3.5, which is the Web browser, comes from a site about video games and computer hardware. This is an ideal link that would be contextually placed within the body of the content where someone is quite literally recommending or referencing you. The following feature of good quality links is authoritativeness. If you are unfamiliar with authority in the context of backlinks, it represents the so-called link power a Web page has. This relates to how Google page rank works. Therefore, both the quantity and quality of links matter.
The more quality links a page gets, the more page rank it earns, and the more page rank it has, the more authority it compares to other pages through hyperlinks. For example, page C has two links; one from page A and one from page B. Page A is stronger than page B and has fewer outgoing links. Feed this information into the page rank algorithm and you get the page rank of page C. This is a simplified version of how he drinks works. The key point here is getting links from high authority pages will likely have a huge impact on your rankings. While Google does not provide page rank or website authority scores, two metrics will address quantifying it. First, the domain rating is a website authority metric and represents the overall strength of a website. Second, the backlinks profile and URL rating is a page-level authority metric. It represents the overall strength of a page in backlinks profile and you will find both of these metrics throughout most of the tools I am giving you insights. We covered the two important parts of good quality backlinks, but we have not yet talked about the actual link itself. Let us try to break down the anatomy of a hyperlink and talk about how the different parts relate to SEO. The link looks like a visitor to your website. If we look at the HTML code, it would look like that. There are three basic parts to a link that matter in SEO, the destination of URL anchor text and the REL attribute or lack of one. The destination of the URL is simply the euro. The person will visit when the link is clicked. The second part of the link is the anchor text. The anchor text is the clickable word, phrase, or image attached to the link. For example, Explorer is the anchor text, which is the name of our competitor analysis tool. Google uses anchor text to better understand what a page is about and what terms it should rank for.
Building lots of links with keyword-rich anchors is an example of a link scheme and may result in a Google penalty as it looks unnatural. For example, if you had a post on the best golf balls and had a hundred links pointing to it where the anchor texts were all best golf balls it would look quite unnatural. People often use anchors such as the company’s brand name, the title of the page, the Eurail, or phrases like click here and here’s some proof. If we look at the anchors of backlinks pointing to our data study on featured snippets, you’ll see varying anchor text like HFS, old studies, H.F. study research, and even specific stats like twelve point three percent of search queries and 99.5% and so on. There are only 16 websites that have linked to us using the anchor text featured snippet with most earned links. You have very little or no control over the anchor text, so over-optimization isn’t something you need to worry about. And the last part of the link we’ll talk about is the REL attribute. Some links contain real attributes intended to tell crullers about the relationship between the linking page and the linked page in the three REL values. You should know that when it comes to the link building the no-follow UGC and sponsored historically no-follow links, told Google that the linking page would rather not associate themselves with the linked page. For that reason, Google didn’t transfer authority through those links. However, Google added a couple of other REL values UGC, which stands for user-generated content, and sponsored, which signifies an ethical paid link. They also announced that on going forward they would look at these link attributes as Hintze, meaning they may pass value through them at their discretion.
Now, if a link doesn’t have any of these REL values, then it will be called a follow-up link, meaning the link can pass page rank and help boost your rankings. Seeing as this is still relatively new, I’d recommend focusing on building followed links, although that’s only partially within your control. Now it’s important to note that no-follow in UGC links aren’t bad. It’s just that follow links are proven to pass authority. One final thing I want to touch on is link placement. Prominent links are more likely to be clicked, and it’s believed that Google takes this into account when determining how much authority a link transfers. For instance, an editorial link is more likely to be clicked than a link in the Futter.
Furthermore, the former will be better than the latter. In summary, an ideal link would come from a relevant and authoritative page where the link is followed. It would have a descriptive anchor and be placed contextually within editorial content. But the truth is, a lot of this is out of your control. What is in your control is how you spend your time building links by using these five attributes to help qualified prospects or people that are worth contacting. You’ll spend your time building links that will move the needle. Therefore, the easiest way for a beginner to start building links is to use tried and tested tactics.