What is Search Intent and Why is it Important?

How to optimize your article for a target keyword and generate maximum search traffic with it. Here’s what we are about to cover. The all important search for intent and how to match it with your article, how to optimize your article for a given keyword so that to make it perfectly relevant in the eyes of Google, how to squeeze maximum search traffic out of your article. And finally, how to audit your existing content and get the most out of it. So let’s go part one. What is searcher intent and how to match it?

In lesson number three, I said that the biggest mistake that keeps bloggers away from getting search traffic is writing articles about things that no one is searching for. Well, as soon as newbie bloggers learn about the keyword research and how to identify the total search traffic potential of a certain topic which we have covered in lesson number three, they start making their second biggest mistake, targeting the wrong keyword. How is that even possible, you might ask? Well, let me share a quick story with you. Once upon a time, we received a guest post speech from one of our customers. He wanted to write a post on how to use a Trev’s for advertising research. We have this page search section in its Web site, Explorer Tool, which shows you the keywords the Target website is advertising for. We are Google AdWords, along with their ads and landing pages where they send this page traffic. And this is what he was offering to cover in his guest article, along with some nice examples. I thought it would be nice to have a post on a blog featuring this functionality. So I forwarded this email to my team and that’s to do a quick research and find a good keyword that we could possibly target with the guest article. And they got back to me with the keyword advertising research, which has the monthly search volume of four hundred and fifty searches per month in the US and around 100 visits from search to some of the top ranking results. So that’s a green light, right or wrong, by looking at the top 10 ranking pages for this keyword, I can see that they talk about advertising research in general. While the guest article that we were suggested was going to talk about researching the Edwards paper click strategies of your competitors, which is a very specific and narrow topic.

I mean, people who are searching in Google for advertising research are not necessarily interested in pay per click advertising specifically. Otherwise they would Google for people click advertising research. Right. So we would make a big mistake if we tried to target the keyword advertising research with an article about pay per click advertising research. That article would not meet the so-called social content, which Google can easily figure out by looking at how users behave. After clicking on your article in the search results, they would simply bounce if they won’t see what they were looking for. So which search query would be the right one for the article? I brainstormed a few relevant searches, tested my assumptions and keywords explorer and got this AdWords competitor analysis, paper clip competitor analysis paper clip competitor. Sure, the search volume on all three of them is not particularly exciting, but at least they are perfectly relevant to the suggested guest post. And the top ranking pages for these keywords do get a little bit of traffic from search according to Entraps, which I am reminding you is always an underestimation. And fortunately, we didn’t end up publishing that article so we can show you the results. But at least they have a cool story that illustrates the importance of targeting the right search or intent. Way too often, newbie bloggers will try to optimize their article for the keyword with the highest search volume, ignoring the fact that their article doesn’t really match the intent of the people who are searching for the keyword. And while they think they’re making a smart decision, they’re actually shooting themselves in the foot because Google is pretty smart at figuring out what people want when they search for something. And if your page does not give them that, it won’t rank in the top. So if you have a great article idea, but there is not much search demand for the topic, don’t try to three Google and optimized for something. It is not a broad topic. With high demand, you should pick the most relevant search query even if the search volume seems low. At least this way you get a good chance of actually ranking for the keyword and getting some highly relevant search traffic. Here’s the small exercise that will help you to reconfirm that you’re targeting the right Hewat. Take the draft of your article and send it to a few friends or coworkers asking them what it is about. The words that they will use to describe your article will help you understand what kind of search queries it deserves to rank for in Google. But what if you do not have an article yet? What if you just discovered the Google keyword and you want to write an article on the topic and make sure it would perfectly match the search for intent? In this case, the best thing you could do is put yourself in the shoes of people who would search for that keyword in Google and then ask yourself a few simple questions. What are people looking for when they search for that keyword? What goal do they have in mind?

What is their motivation? What kind of search result would perfectly satisfy them? In other words, think of the search for intent behind that keyword. For many keywords, it is plain obvious like how to tie a tie. Clearly people need an instruction on how to do that, preferably visual, because it’s almost impossible to explain that with words. But sometimes the search for intent can be quite ambiguous, like the keyword violas. It can be a music instrument or a flower. And if you are unsure about. The right social intent for some querrey, the best thing you can do is put it into Google and see what comes up. Google has invested years of work and billions of dollars into figuring out what people mean when they type something into the search bar and they are actually quite good at it for how to tie a tie. They suggest a short video clip because their data and user behavior signals showed that this is what the vast majority of searchers want. And for viewers, Google gives a mix of search results, some about the musical instrument and some about the flower. This means that the search content for that keyword is actually twofold. And there is nothing you could do about it. So there is social content in a nutshell. It really boils down to putting yourself in the shoes of soldiers and using the logic to understand what would satisfy them.

Make sure you always check the search results for the keyword that you decide to target. If the pages of the there are entirely different from what you were going to say, you probably misunderstood the soldier intent behind that keyword and the ones who choose the right keyword for your article. Here’s how you optimize for it.

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