So what is on page? So it’s simply the practice of optimizing Web pages to rank higher in search engines, and it revolves heavily around optimizing pages for search content. But on page optimizations also involve creating and optimizing HTML tags like titles and meta descriptions.
Now, if you’ve been exposed to the practice of on Page SEO, then it’s quite likely that you’ve heard conflicting advice. And for that reason, we’re going to discuss both what on Page SEO is and what it is not. Let’s talk about common advice you might see on page SEO best practices, which just aren’t true today. And while there are many old school tactics that are still being recommended, I want to focus on just three points to help you navigate the noise. Number one on Page SEO is not about stuffing exact match keywords. It used to be common practice to include the exact keyword you wanted to rank for in your title. You’ve URL in content. For example, if you wanted to rank for car dealer San Diego, you had stuff that keyword throughout your page. Despite the fact it doesn’t make sense. Grammatically speaking, Google is smart enough to understand things like connecting words, synonyms and closely related words and phrases. In fact, for all of these queries, the top 10 pages are nearly identical. Unfortunately, stuffing exact match keywords is still being practiced today, which can lead to poor user experience and poor readability, all things that on Page SEO should not do. The second thing is that on page Ezio is not about using your keyword a specific number of times on the page in our study of three million search queries, we found that on average, the top ranking page ranks for around a thousand other relevant keywords in the top 10. Now, can you imagine what it would be like if a top ranking page had to mention all 1000 of those keywords at least three times? It makes no sense. The content will be unnecessarily lengthy and create an awful user experience for visitors. Here’s an example. Look at the search for the query diet plan. You’ll see that health line’s article on how to lose weight ranks number one. And there’s no mention of a diet plan in their title or you, Earl. In fact, there’s only one fleeting mention of it on the page, not even a subheading. Here’s another example. GQ ranks in the top spot for classiest watch. But if we look at the page, you’ll see that the word classiest isn’t there, and neither is the word classy. The third point is that on page CEO isn’t about meeting a minimum word count. Some studies have shown that the average content length of the top 10 results is over two thousand words. As a result, many CEOs have recommended that you create pages that are at least that length. But that isn’t exactly sound advice. For example, our background checker is six hundred and twenty eight words, yet we rank number one for our target keyword and the page generates around one hundred and thirty thousand monthly visits from Google search alone. Here’s another example.
This page only has seventy six words on it. The majority of content are images. According to our site Explore the page gets over one hundred and seventy thousand monthly search visits. Now let’s talk about what on page SEO is today in twenty twenty one and beyond. Looking at the definition again on page SEO is the practice of optimizing Web pages to rank higher in search engines. And as I mentioned, this revolves heavily around optimizing pages for search content. The keyword here is search content. Translation The goal of your pages should be to satisfy the searchers intent. How? Well, we talked about the three seasons search content, which should help you get the basic stuff down, like the content type, format and angle. In addition to this, your content needs to address the things people expect to see. You’ll also want to know the more tangible items like titles, subheadings, internal linking, readability and of course the actual content itself. These are the things will be answering in part two of our on page SEO module, where we’ll get more tactical and talk about how you can create content that’s optimized for search. This video is set to release in a couple of days, so be sure to subscribe so you don’t miss out on that.