Welcome to the third module in our course for beginners, throughout the next five lessons, we’ll be talking about arguably the most important and most challenging strategy. It’s called Link Building. And to kick things off, we’re going to talk about what it is, why it’s important and the mindset you’ll need to have to be successful at it. Let’s get started. So what is link building? By definition, link building is the process of getting other websites to link to a page on your website. And these hyper links are called back links.
Now, while the end result might make sense conceptually and seems simple, the part that most people don’t understand and can’t seem to get right is this the process and this ultimately boils down to emailing complete strangers and asking them to link to you. Now, let’s take a quick second to talk about how strange and kind of awkward this might sound. So let’s go through a few scenarios and then we’ll revisit this definition of link building. Let’s say that you have a marketing blog and you write about SEO and digital marketing. Now, if some random person, let’s call her Sally, sends you an email and said, hey, can you link to my post on Facebook ads? It’s really good. Would you link to her? Probably not. In fact, you probably wouldn’t even reply or click the link in her email to actually check and see if her content is as good as she claims. Now, let’s flip the script a bit. Let’s say that you’ve been following HFS YouTube channel and blog for some time. You’ve implemented some of the strategies we’ve shared and gotten some great results for your site. On top of that, you’ve been using our SEO tools for three years now. An email pops up in your inbox from me, Sam, a name and face you might recognize because you’ve been following our channel. And in that email, I’ve asked you to link to our free background check checker from your page that lists the 15 best free SEO tools. Would you link to me maybe now the final scenario, let’s say your mentor who helped you get started in digital marketing sends you an email and she asked you to link to a page on our site from a relevant page on yours. Would you link to her? Definitely. She helped you get started in digital marketing. You obviously trust and respect her and you’d be willing to bend over backwards for her. The point of these scenarios is to show you that the process of link building is actually very relational and can sometimes take more time than you might like with Wessely. You don’t know her. You don’t owe her anything. You don’t trust her. She’s blindly coming in, almost invading your inbox and asking you for a favor without offering any kind of value in return. In the second scenario, when I hypothetically emailed you, you knew who I was. I had indirectly helped you. And you were a user of a product for years. So while we may not have a real life relationship, we’re still connected in some way. So the chances of linking to me are probably higher than linking to Sally. Now, when your mentor asked you for a link, there’s a real relationship there. There’s a sense of trust, respect and gratitude. So of course, you would link to her. Now, while you can’t and shouldn’t try to become friends with everyone just to get links, you’ll find that your best links will usually come from relationships that are sparked from email outreach. So let’s redefine link building and set the tone for the rest of this module. Link building is the process of building relationships with other relevant site owners who want and will link to your content because it enhances theirs. So this definition isn’t just about you getting something. It includes relationships, relevance and a value exchange. All the things we’ll touch on later in this module nascence effective link building is tough. You need to understand why it’s worth the effort. In short, backlands are used by search engines like Google to help rank Web pages. And it’s been this way since nineteen ninety eight when Google created page rank page rank as a mathematical formula that judges the value of a page by looking at the quantity and quality of other pages that link to it. And Google confirms the importance of back links on their House search works page under their ranking useful pages heading they state. If other prominent websites on the subject linked to the page, that’s a good sign that the information is of high quality.
We also found a clear correlation between organic traffic and back links from unique websites in our study of over one billion Web pages. So, well, getting back links may be harder than, let’s say, creating a blog post. They’re absolutely critical. If you want to rank for competitive phrases and competitive phrases are usually the ones that will drive the most traffic and revenue for your business. Now, we briefly touched on the main way of getting back links, but not all links can or will be obtained through outreach. So in the next lesson, we’ll talk about three methods to get back links, as well as the level of difficulty and effectiveness. This lesson drops tomorrow, so make sure to.