Google search engine results pages may seem like magic, but when you look more closely, you’ll see that sites show up in the search results because of crawling and indexing. This means for your website to show up in the search results, it needs to be callable and indexable. Search engines have these bots we like to call crawlers. It basically find websites on the Internet, crawl their content, follow any links on the site, and then create an index of the sites they’ve called the index. Is this huge database of your URLs that a search engine like Google puts through its algorithm to rank.
You see the results of the crawling and indexing when you search for something and the results pages alone. It’s all of the sites a search engine has crawled and has deemed relevant to your search based on a bunch of different factors. I won’t touch on the algorithm that Google and other search engines use to figure out what content is relevant to a search. But you can check out our website to learn more what our probability and index ability. Probability means that search engine crawlers can read and follow links in your site’s content. You can think of them like spiders following tons of links across the web. Index ability means that you allow search engines to show your site’s pages in the search results, if your site is callable and indexable, that’s excellent. If it’s not, you can be losing out on a lot of potential traffic from Google search results. And this lost traffic translates to lost leads and lost revenue for your business. But how do you know if your site is indexed? It’s easy. Go to Google or another search engine and type in site colon and then your sites address. You should see the results for how many pages on your site have been indexed. If you don’t see anything, don’t worry. I’ll tell you how to fix it. How do you get your site pages called an indexed internal linking. You want crawlers to get to every page on your site, right?
Then make sure every page on your site has a link pointing to it. So looking at Target as an example, you can easily follow the links in their navigation to get from page to page. If you click on women’s clothing, you can see even more links to different types of clothing and then links to even more specific types of clothing. Within that menu, there are links leading to every page which your crawler can follow. If you don’t have a lot of internal links. HTML site maps can give crawlers links to follow on your site. HTML site maps are for people and search engines and they list links to every page on your site. You can usually find them in the footer of a site, but best practice is to include links to every page throughout relevant content and navigational tabs on your site. Back links again, links matter for your site, but back links are much harder to get than internal links because they come from someone outside of your business. Your site gets a back link when another site includes a link to one of your pages. So in crawlers are going through that external site, they’ll reach your site through that link as long as they’re allowed to follow it. The same happens for other websites. If you link to them in your content. Back links are tricky to get, but check out our link building video to learn how you can earn them for your business. XML site maps. It’s a good practice to submit an XML site map of your site to Google search console. Check out our video on Ximo site maps to learn all about them, but not right now. It’s my time to shine. Here’s a short summary. XML sitemap should contain all of your page, your URL so crullers know what you want them to crawl. They’re different from HTML site maps because they’re just for crawlers. You can create an XML sitemap on your own using XML sitemap tool or even a plugin if it’s compatible with your site CMS. But don’t include links you don’t want crawled in index in your site map. This can be something like a landing page for really targeted email campaign robots that text. This one’s a little more technical. Orobets That text file is a file on the back end of your site that tells Crullers what they can’t crawl and index on your site. If you’re familiar with robots that make sure you’re not accidentally blocking a crawler from doing its job, if you’re blocking a crawler, it will look something like this. The term user agent refers to the bot crawl on your site.
So, for example, Google’s problem is Googlebot and Bings is big. But if you’re not sure how to identify problems or make changes to your robots, that text file partner with an expert to avoid breaking your website. Well, that’s all I have for you on what is probability and index ability. If you want to work on improving your sites strategy, don’t hesitate to contact us. Also, check out our blog for even more Internet marketing knowledge. See you later.