What are Backlinks and Why are They Important?

Today, you’re going to learn what backlogs are, why they’re important, how you can check them for free, and how to get more back links to your site. Let’s get started. So what are bacllinks? Backlinks are links from a page on one website to another from the receiving end.

These are often referred to as incoming links or inbound links. And from the linking side, they’re called external, outgoing or outbound links. Take your pick. And there are three reasons why they’re important. First, it’s a factor that helps Google and other search engines determine which pages should rank the highest for a given query. Second, links to your website can send you more visitors through referral traffic. And third, back links can help search engines discover your pages faster. Now, the easiest way to conceptualize back links are to think of them as votes. When a page receives a back link, it’s essentially another website vouching for the content on the page. In the more votes you get from credible sources, the higher the trust. But not all that links are created equal at a basic level. There are two things that separate good quality back links from the not so great ones. First is topical relevance. Google talks about this in their reasonable search for model, which explains how the likeliness of a link being clicked relates to its importance. So let’s say that you have a Web page on how to make slime. If you were to label this topic with a category, it would likely fall under DIY crafts or perhaps something for kids. Now, assuming this page had two back links, one from a tech blog and another from a kid’s activity blog, the latter would hold more weight since there’s higher topical relevance from the page and domain. Second is authority. Now what I’m talking about authority. I’m referring to the quality and quantity of backlands from the referring websites and pages. Google places a score on this called Padraic. But since these numbers aren’t publicly available, third party tools like ours use our own proprietary metrics like domain rating, which represents the overall strength of a websites linked popularity and URUROA rating, which represents the overall strength of a page’s linked popularity. To put this into perspective, let’s see your slime article got a link from the Huffington Post.

This website is highly authoritative with a D-R of ninety two. And let’s say you got another link from a lesser known site like Kids Kingdom Nazia, which has a D-R of 17. Based on the definition of domain rating, it’s fair to say that the Huffington Post is a more authoritative domain in assuming topical relevance in everything else for equal aling from Huff Post would hold more weight than the other one. But let’s throw a little twist in here. Let’s say that the page from the D.R 17 site linking to you had collected hundreds of links from reputable sources. While the article from Huffington Post had only collected a few or maybe even zero back links, then the page level authority of the Kids Kingdom page, measured by zero rating score, would likely be higher, potentially giving it an edge over the Huffington Post link. So as you’re looking to get Backlands, you’d ideally want to get them from both topically relevant and authoritative pages to reap maximum benefits. So how can you check back links to your own? Say there are two places you can do this for free. The first is Google search console. If you haven’t already set up an account, just go through the verification process to prove that you own the site. Then go to the links report. Here you can see your pages that have gotten the most links, the websites that have link to your site the most, as well as the link text that are most frequently used, also known as anchor text to see the actual Web pages linking to you. Click on the more button here. Then click on a page you want to investigate, so I’ll post on our post on free keyword research tools, you can then click on any of the linking websites to see the exact pages where they’re linking from. The second way is to use atras, free Backlund checker. Just enter the URL or domain that you want to examine and you’ll be able to see the top one hundred links pointing at your target. And if you want the full backing profile, you can use our tool each site, explore, export the results or play around with the filters to narrow in on data you want to see. Now looking at your own back links can only do so much, but you can also use ATRA spackling checker or site explorer to get actionable insights on your competitors. Just enter the URL or domain of a competitor. Go to the backlands report and you can see where their backlands come from, allowing you to get an understanding of how they get back links. This brings us to the final part. How do you get back links? There are three methods to getting back links. These are to earn them, create them and build them. Earning links refers to natural organic growth. This is when people discover your pages through any medium like Google, search, social media or word of mouth and choose to link to your page. Creating back links is when you add a link on another website that points to your site.

This might be through forums, directories, blog comments or some other method. Finally, our building links and this is usually done through strategies collectively known as link building. You can build things by reaching out to other site owners, editors or webmasters and ask them to link to your page. As a general rule of thumb, the easier it is to get a link, the less valuable it’ll be. And when you’re new to SEO, you’ll want to focus on the link building to really get traction for your site. Since people search for something and often read the number one result that results in some of them linking to that page from their own website. And because of the new links, that first ranking page often stays at the top, creating something we call the vicious circle of SEO.

Now we have a bunch of step by step tutorials on various link building tactics.

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