Let’s start with some video marketing stats. Did you know that in the next few years. Eighty two percent of commercial Internet traffic will come from video also in that time frame? It’s expected that around a million videos will cross the Internet every second. That’s an extraordinary amount of video. But what does this mean for your business? Video isn’t going anywhere. So if you don’t hop on the video train soon, you’re going to be left at the stations for, hey, I get it. And everyone is hopping on the video marketing train. It’s going to get pretty crowded. You’re going to have to get more creative in your approach to video so that you can stand out. It’s easier said than done.
If you want your videos to stand out, you’re going to have to understand your audiences viewing habits. I’ll expand more on this with for video marketing tips. First, know which platform people use to watch videos. We all know the biggest player is YouTube. People view more than a billion hours of video every day on YouTube. Just think about it. How many times have you been physically in a store looking at your options and wanted more information like product reviews or tutorials? Of course, just because YouTube is on the rise doesn’t mean you should ignore your other social platforms. Facebook and Instagram posts with video do tend to get more engagement depending on your type of business and your goals. You may see success from posting videos on LinkedIn where you post will always depend on who and where your audience is. Aside from where you post, your engagement rate will also depend on your video links. Whereas a 10 minute video will probably perform well on YouTube. Someone scrolling through Facebook isn’t going to stop and watch for very long. Some might not even stop at all. Second, video marketing tip for twenty twenty. No what devices people use to watch videos. I don’t think this will come as much of a surprise, but you should create web videos with a mobile first mindset. People watch videos on social media and where do they access social media, their phones? Two big things for you to think about with mobile video. One is the language you use. Here’s an example. If you want someone to click a link, it’s not really a click on a phone. It’s more like a tap. So instead of saying click a link in the description for someone using mouse, you might want to say something like follow the link or tap the link again. Look at your video analytics to really see where people are watching your content.
You might still get a decent amount of use from desktop computers, so you shouldn’t isolate that segment of your audience if it’s still present. The second big thing with mobile video, a lot of people watch without sound. Ninety two percent of people surveyed in the US viewed videos without sound on mobile. So the solution to this is captions. If you caption your videos, you’re giving people a way to watch your content without turning up the volume. Understand how people search for videos in twenty nineteen. Someone searching for update your website on Google might be looking for an explanation of why they should. You’ll see some results focused on the why, but if you search the same term with YouTube, you’ll see the results go further with the how videos are visual and the topics you cover should reflect that. It makes much more sense to make a video showing people how to update their website rather than narrowing it down to a full explanation of why it’s important. Digging into the search results can really help you understand what people want to see in your twenty twenty video marketing content. As I mentioned earlier, YouTube has become a staple for the consumer decision making process. Google knows this and now has a key moments feature for YouTube videos and websites.
You might have seen these results when you search for how to query on Google. A video pops up in the search results on mobile, featuring different segments related to your search to get your YouTube videos to pop up for a search. Make sure to break down your video into timestamps in the YouTube description. It’s a bit more complicated to get your site’s video to show up for key moments. Your page has to support rich results and you have to use clips, structured data on your site. The website feature is also limited to a small group of sites. But if you’re interested in participating and meet all the requirements, you can fill out an interest form for your site. Now, here we are at the final tip for video marketing and twenty twenty tip number for use data to personalize your videos. Personalization will win in twenty twenty Ispat. In the world of video, you might have seen personalized videos on social media or in your email that feature your name throughout the video. It’s a super cool way to connect with your audience using the information that they’ve provided when they’ve already interacted with your business. Look at the data you have. Do you have a weekly email newsletter for your customers?
Do a lot of industry professionals engage with your content on social media? Target your video towards them. How specific can you get if you incorporate video into your twenty 20 marketing strategies? You’re sure to have some wins for your business.