In today’s business world, it’s no longer enough just to have a website. People today access the Internet on mobiles much more than computers. Bottom line, your business website needs to be mobile friendly. That is, it needs to work well on smaller screens. In this lesson, we’ll talk about how search engines have adapted to the way we now use mobiles, how to make your website mobile friendly and some important things you should know about mobile SEO.
Imagine you’re just heading out to the flat when suddenly you notice that the kitchen sink is blocked is not good. You’ve got friends coming round later and say you need a plumber to come and sort this out today, but you’ve got a taxi waiting outside to take you to the train station and you need to go now. So you grab your mobile, jump in the cab and search for plumber near me. The search results show a few options, including several businesses that are just a few streets from your flat, one of the options has a clickable phone number. You’ll be at the station soon. So you click to make the call and the plumber agrees to meet you at the flat by five. Thank you, Mobile. This scenario is a perfect example of how many of your potential customers are using mobiles, they’re often on the go pressed for time and using search engines to look for quick answers. Search engines offer people results that match their search terms and location. They can also tell if a site is mobile friendly. What is mobile friendly mean exactly? Well, let’s start with the technology used to build your site. There are many options available, but most search engines prefer something called responsive design. A responsive website adapts itself depending on the size of the viewer’s screen, when you have a responsive site, you don’t have to create separate sites for computers and mobiles. So you save yourself a lot of effort. A well-designed mobile site is usable on the smallest screen. Fonts and buttons should be easy to read and click on, and the navigation should be clear and simple to use. Visitors should immediately understand the next possible steps and how to take action. For example, in our scenario. There was a clickable phone number. Despite the smaller screen size website, visitors should be able to complete common, important tasks. Once you’ve created a mobile friendly site, you’ll want to help search engines find it, you’ll want to help them understand it and hopefully show it in the results, that search engine optimization with a focus on mobile mobile SEO includes the same factors you consider for standard websites like relevant content. But what’s crucial for mobile site optimization is performance and usability. Performance is how quickly the site loads, and this can be impacted by many things, such as overly large images and file sizes, usability refers to a visitor’s experience using the site. Generally speaking, if your site has a good mobile user experience, it will be more likely to appear in mobile search results. Here’s an example. Some video and content formats can’t be viewed on mobiles. So if that’s how your site is built, it won’t offer a great user experience, right? You can do a quick mobile check up of your site by visiting Google’s mobile friendly test.
It’s important to make sure your business’s website works well on mobiles and mobile friendly site can bring you more site visitors, give them a better experience and bring in more business.