Have you ever wondered if the on page SEO tips, the experts are recommending actually work? I mean, does using your target keyword in your URL really have an impact on the site speed really play a factor in rankings in this video? I’m going to break down the top on page SEO techniques that you can use to get higher rankings. And Google backed by a hard cold data.
We have a lot of solid on page SEO techniques to cover. So let’s get this party started with our top 10 Tips. Number 10, use short URLs for your pages. Here’s a short URL and here’s a long one. So true or false, do short your URLs rank better in Google. Our study on on page SEO factors shows that on average, short URLs with a median of around 17 or so characters ranked visibly better than Langlands. If you’re a WordPress user, then all you need to do is click in the euro box here and enter in your chart. You are up. But does this mean that you should go and change all of your long URLs to short ones? I wouldn’t say so. Even though there’s a small correlation, I don’t think it’s a significant enough ranking factor to change your existing ranking pages. Number nine, use your primary keyword in your view URL. If I were writing an article about SEO tips, then my final URL with my keyword target would look like this. So does this actually help you rank high in Google? The answer, according to our study, is false. Interestingly, out of all keyword related on page asiel factors that we studied, this was the only one that showed a negative correlation. In fact, John Mueller from Google went on the record and said, I believe that’s a very small ranking factor. So it’s not something I’d really try to force and it’s not something I’d even say is worth your effort to restructure a site just so you can get keywords in your YORO. But do I recommend using it? Absolutely. Two reasons. When your links get shared, people can easily identify what the page is about without even clicking through to the page. This should increase referral traffic compared to having links that look like this or this. And second, the exact match keyword that you want to rank for will be included in the anchor text of every naked you URL back link that you get. And we did a study on anchor text which shows that top ranking pages tend to have a larger percentage of exact match anchor text links in their Backlund profile. So take 10 seconds to customize your URLs and reap the benefits. Number eight. Use your keyword in the headline. So the one tab in our study, we found that around eighty five percent of pages that rank in the top 10 of Google don’t have their keyword in their H1 text, but there was still a small correlation. So I still recommend using various keywords in your headings and even subheadings. And the main reason for this is more user experience based. A study from Nielsen Norman Group found that on average, user will read at most twenty eight percent of the words on a page. But then they said that 20 percent is more realistic. Here’s the thing. Scanning text is an extremely common behavior for users who probably look at a page scroll for a bit. And if something pops out to you, you read that section. And if you think that section was awesome, then you think, oh, shoot, did I miss out on anything else? So you scroll back up and then you read the post using trigger like keyword phrases in headings and subheadings may be enough to pick a user’s interest and have them stick around a little bit longer. Number seven and external links to authoritative websites.
Again, John Mueller said that adding external links to other sites is not a ranking factor in Google’s algorithm, but reboot online study disagrees. They ran a fun little experiment on these two completely made up words, which I won’t even attempt to pronounce they of 10 different websites, five that link to authoritative sources like Oxford, Cambridge and genomically. And then the other five, they had no external startling settle and the results were clear. The sites that contained external links ranked higher than the ones that did it for both keywords. And in our own study, we found a small positive correlation of pages that linked to domain rating, 70 plus sites ranked in the top 10 of Google. So here’s an easy takeaway. Don’t be afraid to link out to other resources that will enhance the experience for your readers. For example, if you’re writing a blog post on the best golf gear and he found a great comparison of golf balls, then go to them. But don’t just do it for the sake of it. Number six, add internal links to pages that you want to read. Internal links are links that go from one page on a domain to a different page on the same website. And these have been proven time and time again to help with rankings. So a quick tip is to look at your pages that are currently ranking on page two of Google. Add some internal links to relevant pages that you want to rank, and hopefully it’ll be enough to give your pages a small boost in rankings. You can find pages that rank on page two by going to. Google search console, click on search traffic and then search analytics that make sure you check these boxes up here and then sort the positions in descending order, you can quickly scan through the impressions column and try to spot bigger numbers, which suggests that there’s a higher search value. But these are average positions, which isn’t very accurate. You can do this more effectively using site explorer tool, just type in your domain or a subfolder. So I’ll use a dot com blog and run the search. Next, go to the Organic Keywords report here. You can see all of the keywords that our blog ranks for so narrow down our results by setting the positions filter to only show keywords that rank in positions 11 to 15. And you can see that our post on SEO tools ranks in position 11 with sixteen thousand monthly searches. If I click on this icon here, you can see that we’ve been hanging around the top of page two and bottom of page one for this keyword for a little while now. So this would make a great target to point some internal links to. Now we need to find pages where we can add these links. You can do this by going to Google and type in a search query like, say, colon HFS dot com blog and I’ll add SEO tools and quotes for a phrase match search. And you can see that there are a good number of pages where we can add internal links from clicking through to this page and then doing a fine for the phrase SEO tools. You can see that this would be a great place to add the link. Number five re optimized titles on underperforming page one rankings. I’ll level with you. Even if you have the perfect title and a description combination, it won’t really matter much unless you’re on the first page of Google Y, because as the saying goes, the best place to hide a dead body is on page two of Google search results. First, you need to identify the pages that are ranking on page one. Again, you can do this in Google search console and look through the different positions versus click through rates. And as a very general benchmark, the number one ranking spot sees an average of thirty three percent. Number two gets 15 percent and number three gets around 10 percent. If you see anything below that, make a note of it and start playing around with your titles and many descriptions. Here are a couple of ways to get some great ideas for new titles. Let’s say that I’m creating an epic post on hotels in San Francisco. Looking at the organic Google search results, you can see that they appear to be mostly less posts of the top or best ones, and two of them actually include prices in the title. This can tell you a lot about the intent behind a service query, so you might want to create yours in a similar way. Next, look at the ads. Since a lot of the big players are constantly experimenting with ad copy, you can bet that for high CPC terms like this, you’ll find some solid title and description ideas that can boost your ctor. There’s an awesome data driven way you can do this to a click through to this ad. Next, I’ll copy the URL without the parameters. Then I’ll go to offset, explore, tool and paste that you are all here and run the search after the page loads clicked on ads under the paid search category and right away you can see all of the different ad variations and see which ones have been attracting the most clicks for them. If you’re still stuck, borrow some ideas from viral sites like Upworthy or BuzzFeed, for example. If I do a Google search for a site, Colen BuzzFeed dot com, San Francisco hotels, you’ll see a few cool ideas that you can work into your title. Tag number four, create in-depth articles.
People have been raving about long form content for quite some time. In fact, our study showed that content length had the second best correlation across all on page SEO factors that we studied. But how long is long form fifteen hundred twenty five thousand words. We found the median value for a number one ranking result to have 800 words, which I don’t think quite fits into the category of long form. So instead of focusing on word count, focus on coverage. For example, if you’re writing a piece on making the perfect cup of coffee, you can’t just say grab a cup, put it in the machine and wait. If you truly want to deliver on making the perfect cup of coffee, you’d want to talk about beans, water temperature brewing methods like French press drip or using an arrow press. An easy way to find related subtopics is to Google the keyword phrase you want to rank for and skim through the subheadings. From the top ranking pages clicking through to this one, you’ll see that they covered a few different methods, like pour overs, French press and arrow press. And on top of that they included a helpful bullet point list for each method with particular types of beans brewing time and flavor profiles you should look for to expand your coverage. You can copy the URL and pasted into H.F. side explore next click on the Organic Keywords report in the sidebar. And on this page you can see all the keywords that this page ranks for in Google. So bottom line, forget word count and focus on covering the topics and subtopics that will serve the searchers intent. Number three, use modifiers in your titles, modifiers are add on words to a base keyword. My favorites are Best Top Buy and the current year, for example, someone might search for golf clubs, but they might also search for best golf clubs or even best golf clubs. Twenty eighteen. A super cool way to find modifier keywords that actually have search volume is to type in a keyword in keywords. Explore next, go to the phrase match report in the sidebar and you can see that there are well over two million keywords with a keyword golf in it. Next, click on the include search box and type in a modifier keyword like best. And you can see that there are some great keyword ideas where you can add modifiers to your titles. Best of all, for the golf niche, the keyword difficulty scores are extremely low on these, which makes them potentially great keyword targets that you can go after. Number two, don’t have slow loading pages. In 2010, Google announced a new signal in their search ranking algorithms page speak. And as of this month, July twenty eighteen page speed will become a ranking factor from mobile searches. But according to the results of our research, the correlation of this on page factor with higher positions in Google is very small. So should you even bother optimizing for page speed? Absolutely. This deals more with user experience and it will affect your bottom line revenue. Google performed a study on eleven million mobile ads and found that as page load time goes from one to three seconds, the probability of bounce increases thirty two percent. And as a load time increases, so does the probability of balance. Here are a few tips you can use to speed up your set. First, go to Google Page Speed Insights and enter in the URL that you want to analyze and you can toggle between your mobile and desktop page speeds here. Then scroll down a bit to see the optimization suggestions. Often you’ll see that slower page speeds are attributed to files like images, scripts and stylesheets. You can click here to download optimized versions of these and make the appropriate replacements on your page. Next tip, use a content delivery network or a CDN, for example, if you’re hosting server is located in New York, but your visitor is in Australia. It can take quite a bit of time for the transfer of data to complete Seaton’s minimize the distance between where the visitor is browsing from and where your website server is hosted. The next step is to use an image compressor images in their raw form. They can be quite large, so you can use a tool like Short Pixel to optimize your images for the web. I’ll just drag and drop a picture of this handsome fella here and soon after you can see that it compresses the image by quite a lot. Final page speed tip is to cache cache cache. If you’re a WordPress user, you can use plugins like three total cache and get a solid configuration without a technical bone in your body. And finally, we’re on to number one. You ready for this? Improve your UX by enhancing your UI. This last tip almost summarizes all of the on page Asiel factors into one. So Google’s job is to provide the best results to their users for any given search query. And in order to help Google achieve that, you need to foster that user experience for their visitors. Aside from the content itself, the user interface or the way the page looks can have a significant impact on how people interact with your site. First is to improve visual readability. If you look at these two pages side by side, which one is easier to read? Obviously the first one. Let me break this down for this article, which is about how to write a resume. The user readable font size. They write in short sentences and short paragraphs. They have standout images like this one that instantly connects with someone wanting to learn how to write a resume. They have nice little breaks for checklists and pro tips, making it hyper scannable, and they provide some solid visual examples of what a resume should look like. Some other tips to improve user experience through your user interface is to include a table of contents for long post like this, and you can even make it scroll down with the user so it’s easy for them to jump to different sections in the final one. That I think will gain popularity over time is to include interactive features within your blog posts. You can do this in simple ways by sharing a slide deck, videos, surveys, polls and in more complex ways like interactive tools. You can obsess over low hanging optimizations like keywords and titles, but you need to know that there is power and cumulative value.
Now, while our data supports a lot of these on page factors, there is very little correlation in most of our findings on an individual level.