Now that marketing tools have made international advertising campaign so much easier, it’s tempting to dove right in. But before you do stop and think about how you can best serve your new clientele in this page, we’ll look at technical capabilities, managing your supply chain and what local rules or regulations you may need to follow. Addressing these details will help reduce risks and identify potential issues before you’re too far down the line. First, you might want to check how your website performs in the countries where you want to sell products. Some regions may have slower Internet connection speeds. Make sure your web pages can load and your site works well in the places where you want to sell. Next, look at your supply chain and make sure you’re able to deliver your products to all far corners where you want to sell them. Don’t forget to review all taxes and laws affecting businesses in these markets. Local government agencies should be able to provide this information and they usually offer consulting services to help you figure out what you need to know about the market that you plan to export to remember. You want your customers be able to reach you no matter where they are.
An easy way to start is to provide customer support by email and contact forms on your website. At some point, you should probably establish a way to communicate beyond just your website, like through a telephone line if you use a toll free number or free phone number. Make sure it’s properly formatted so that customers in other countries can easily call you. Now think about how a customer would interact with your business, starting from discovering your products and services all the way through to placing an order. Do you need to make any adjustments to your processes to keep things running smoothly? Reviewing your business processes, especially supply chain management, will play an important part in your success. Say you own a vintage record shop in the U.K. and you want to sell your products in Portugal, managing your supply chain might include sourcing local suppliers, factoring in shipping supplies and determining the most effective way of getting the product to the customer in Lisbon.
Let’s imagine you’ve just received an order for 2000 vinyl records that have to be delivered in two weeks, but you don’t have the full quantity in your local inventory, given the rapid turnaround time receiving the remainder of the order, repackaging the products and shipping to the customer in less than two weeks. Sounds like a risky proposition. So in this case, you might decide that you need to source from a local supplier as you look to expand your business into global markets. You’ll also need to explore local laws and regulations for doing business in each target area beyond any cultural barriers. These legal hurdles can pose challenges in expanding into certain regions or countries. Look at the tax requirements and import and export restrictions for your products and services. Some countries have agreements that may impact tax collection and additional customs or tariffs could affect your bottom line. The way your business is incorporated may also make a difference in your ability to operate across borders. Some countries may require you to register with proper authorities in order to sell their.
So to recap, make sure your business is accessible to new customers. Examine your supply chain processes and how their work across borders, research, legal and governmental regulations that affect doing business. Expanding your markets into new regions and countries may seem like a lot of work, but taking these steps will ensure your properly set up for success.
Advertising on Video Sharing Sites
As you probably know by now, people are spending loads of time watching videos online, that means they’re spending more time than ever on popular video sharing websites like YouTube, Vimeo, Dailymotion and many others with large audiences engaging with content they care about. Video sites can be a great place to advertise your business, and you don’t even need your own videos to do it. Today, you’ll learn about the various ways you can take advantage of the boom in video sharing to advertise your business. The first step is to identify your target audience and identify the types of content they will be most likely to view. Now let’s assume you’ve got a cooking blog and your readers like websites about cooking at home. TV shows featuring famous chefs and cooking demo videos start by looking for video channels featuring content that matches the interest of your readers.
YouTube can be a great place to start. These channels have the audience you want to reach, and advertisements on these videos can introduce new people to your food blog, think about some ways you can pick the interest of cooking video enthusiasts. Do you have similar types of recipes and tips? Do you have your own interviews with celebrity chefs? Once you have some ideas of your audiences interests, you can use the Google AdWords program to advertise on YouTube. Other video sites often allow advertising as well. You don’t need videos of your own to advertise on these sites. You can use images and text instead. There are even free tools like Google’s ad gallery that will help you create professional looking banners. For example, be sure your ad gives viewers a reason to visit your website and that they find something compelling when they visit. Now, you already know that this audience likes visual content, so guide them to pages with stunning photos or your own videos if you have them. Remember, you want them to keep coming back time and time again. Let’s say you’ve decided to advertise on YouTube. Once you have your ad ready to go use an AdWords account to run your campaign within AdWords. Choose the category of people you want to reach on YouTube, such as cooking enthusiasts. When your target audience is watching videos on YouTube, your ad will appear next to the video or even within the video itself, depending on the type of ad you choose. As with any online advertising, you’ll have to define a budget for your YouTube campaign, monitor your campaign and optimize based on what you’ve learned.
Let’s review. There are lots of ways you can promote your business on video sharing sites. You don’t have to create your own video content to advertise in places that show mostly video. It’s more about reaching an audience who will find your business relevant and engaging. Find out which videos and websites your target audience is interested in and place relevant advertisements on those sites.