Online advertising is one of the simplest ways to earn money on the internet. This is especially true if you have yet to earn your first passive online income. But although it’s a simple concept, in practice it’s not necessarily easy without you doing proper research and learning the best methods to suit your individual application. To make a good income with this type of advertising, it requires a lot of traﬃc through your site because of the small amount gained by each click or visitor.
Some of the best ways to have online advertising on your site or blog are by using the following:
With Google AdSense you can earn passive online income from your website by showing ads that are relevant to your site and its visitors. One of the great things about AdSense is that Google does most of the hard work for you; they find the advertisers, pick the ads, track the clicks, and even deposit the earnings straight to your bank account each and every month. No wonder that 65% of the top 200 websites that show ads use AdSense.
Media.net is very similar to AdSense. It is the Yahoo! Bing Network’s answer to AdSense ads and is probably the second largest contextual advertising company in the world. They have an approval process that is a bit more extensive than Google AdSense and require a certain number of page views monthly to get an account with them, but once established they can provide an income stream that is very similar to AdSense.
Chitika is similar to AdSense and Media.net; they are one of the popular alternative ad networks to AdSense and have a low minimum payout threshold. Especially if you have a blog with less traﬃc, Chitika is a premium ad network which will show quality relevant ads. If you have a high-quality blog, you can expect a great income from Chitika.
Aﬃliate internet marketing has been around almost as long as the internet and this is one of the best and easiest ways to earn some totally passive income. Aﬃliate marketing is fairly simple. You earn money online by promoting the products or services of another company for a commission that is paid on each sale you make.
The normal approach is to partner up with aﬃliate programs and almost all major internet businesses and companies
have aﬃliate marketing programs. Once you join and get their aﬃliate links, you can start promoting them everywhere, on all your web activities
In order to build a steady and increasing long term consistent income stream from aﬃliate marketing, you need to have traﬃc and to be promoting products that give people good value. To entice people to buy those products, you need to have a webpage that attracts a large amount of people and build a trusting relationship with your audience.
Build your own email subscriber list from people who visit your website using a service like AWeber to capture emails and respond to queries. You will then be able to create a list of people that trust you and want to hear about what you have to say and they will then be more inclined to except your aﬃliate product recommendations.
Usually it is best to limit the types of products to those that are closely associated with the theme or topic of your website or blog, because if you have too many adverts people will soon become annoyed or distracted and switch oﬀ, much the same way we do when the ads come on out TV. Some of the good aﬃliate broker services are Google Adsense , Amazon Associates , ClickBank , Commission Junction, Flex Oﬀers, etc. They all have thousands of diﬀerent products in all types of ideas and niches, so you will be sure to find some quality products to choose from.
To be successful with email marketing it is very necessary not to be seen as a scammer or to be swamping people with irrelevant junk mail. You will be sure to lose people quickly from your mailing list if you do. If done correctly and tastefully though, this can be a very successful method of marketing because you are sending to people who know you and are receptive to you and your niche, thereby increasing the chances of more purchases.
Niche websites are a sound and successful way to make a good income if you have a specialty product or service. They can be dedicated to one subject or a part of a subject and they then become of interest to a select number of people, but people who are more likely to purchase because they are interested in the subject of your website. These types of websites or niche websites are much easier to advertise and are better for being picked up by search engines, delivering you directly to the right customers.
Another way to make money from niche sites is to sell them by auction at websites like Flippa. There is no reason not to have a whole portfolio of niche sites; these could be of related subjects or totally diﬀerent independent standalone subjects, all contributing to your passive income. When you look at most successful internet entrepreneurs, they own or develop multiple websites because with each site it
increases the potential you have for making more and more earnings.
People who are good at writing or who enjoy writing articles, blogs, and short fictional stories or just like writing in general about almost any topic can often find there is a market for readymade, good quality content that they may be able to sell on sites like Upwork, eLance or Freelancer. Some popular sites like eHow, About.com, and Yahoo are looking for writers and by selling or even just contributing regularly to these sites it can help build up your reputation. This, in turn. will help you to negotiate for better and better rates as well as being able to compete for some of the higher paying freelance jobs. Many of these will pay $50 per hour or more. But if doing this type of work, it is vital to keep in contact with the people you contract for as they like to know what’s going on and not to be kept in the dark because they often have deadlines to meet. This is especially important if you have a long term contract or a longer term project. By sending them regular updates you will build people’s confidence in your abilities and asking questions insures you have a good understanding of the work required.
If you ever have a job and are finding it hard to deliver the promised work or to finish your contract, contact the people you are working for as soon as possible and let them know. Business is business and common courtesy goes a long way.
People need to be sure you can be relied on or they will not employ you again and can very easily destroy your reputation, so don’t ever do anything that is going to hurt your reputation.
Search Engine Optimization or SEO
Those people who have a working knowledge about or anyone who takes the time to learn about SEO, which is how search engines or websites work, would find there is a huge demand for diﬀerent types of articles that are written in a style that optimizes search engine words such as keywords, keyword synonyms, title tags, headers, bullets, etc.
Promoting Clickbank products
Clickbank is now probably the biggest digital products marketplace online. One of the measurers it uses is called ‘gravity’ to represent how well a product sells, based on how many sales have been made and how recent these sales were. Clickbank has an aﬃliate program where you can find a huge range of products. Once you join up you can promote any of your own or other people’s products, as well as find people who will promote your products, so you can potentially get a huge following for your site.
Promoting Amazon Products
The Amazon aﬃliate program is a really good way to promote physical products, either your own or other people’s, through a reliable, trustworthy, and well-known online store. Their commissions are fairly small, but because everyone knows Amazon they have a huge amount of traﬃc. You can earn a commission when you send someone to Amazon if they buy anything else on Amazon within 24 hours, whether they end up buying the product you promoted or not. So, for example, if you promoted a book and the person you sent to Amazon ended up buying something else you will get the commission for both. This can add up to a nice extra bonus.
Promoting Commission Junction Products
Commission Junction is one of the oldest and largest aﬃliate networks on the internet today. Most of their merchants are well established which can be an advantage if you’re looking to promote bigger brands. They oﬀer several options including pay per sale oﬀers, pay per lead oﬀers and other types of oﬀers.
Promoting DigiResults Products
Online business and internet marketing products are the main things DigiResults focus on, but they also have other products ranging from health and fitness to travel. Vendors and aﬃliates get paid at the point of sale, and not a month or two later like most aﬃliate marketplaces, which makes them more attractive.
Simple Virtual Assistant Jobs
Although this is not strictly passive income as you have to put in a small amount of eﬀort, these things are good because you get paid for doing (very) simple tasks online.
This is a great way to get rewarded for purchasing or using products you plan to buy anyway. Cashback sites pay you when you click through them, go to retailers, and spend. There are well over 2,000 stores that oﬀer cashbacks including Walmart, Target, Sears, Calvin Klein, and others. You can also get a $10 gift card after your first $25 worth of purchases. Sign up is free.
There are many free survey websites oﬀering users the ability to get paid for taking surveys online. These sites should all be free and if you encounter a survey site where sign up is not free, simply avoid it. There are many good sites. Take a look at Global TestMarket, Mobrog or Toluna Survey Center. You will never get rich taking surveys, but it is an interesting way to spend a few idle minutes and pay for that odd coﬀee.
There are so many people asking questions on line and if you’re an expert in your field, you can generate income by answering these questions. JustAnswer.com is a company that allows you to join their team of experts and serve a customer base of more than 20 million people. Fightfox.com is a place for travel experts so check them out. They have great reviews and positive commentary pretty much everywhere.
There are many companies that will pay you for writing reviews of their products and services, especially if you have a well-established blog or other online presence that is in the same or a similar field.
Target Your Own Advertisers
There is no reason why you cannot target advertisers directly who have or are advertising products relevant to your content and oﬀer them deals or an arrangement to sell your products and you to sell theirs.
If done the right way, selling eBooks can be quite a good passive income stream. Once you have published your book and it is there permanently, it will just keep on selling a few copies (or if you’re lucky, lots of copies) for years to come. Because there are millions of books out there, it is often hard to break into this market and it does take time to write a good book and usually it will take a while for it to start selling and provide you with an income, but if you’ve got a lot of knowledge about a particular topic and love to write, the new technology makes it really easy for anyone to write, edit, and self-publish your own eBook for free. With little trouble you can make a very good income with eBooks. These can sell for as little as $0.99, all the way up to +$100, depending on the content and the demand for books of your chosen topic.
One of the really great things about writing and self-publishing eBooks is that most of the online book stores such as Amazon, (who are by far the biggest) as well as almost all the others, will list and sell it for you with no upfront fees. You pay a commission on sales and they handle everything, including marketing sales and book distribution, then deposit the money into your account or send you a check. You are also free (as you own the book) to sell and market it in any other market place such as eBay, ClickBank, or through your own or friends’ and associates’ webpages or blogs.
Selling Your eBook on Amazon
If you are going to sell eBooks, then Amazon is the best choice because they are the biggest online eBook retailer and generate around three quarters of all eBook sales via their website. They will give you a return of 70% royalty on each book sold. The only problem is they do not disclose the email address of the purchaser so you cannot add them to your mailing list for updates and future sales .
Sell Your eBook on Your Own Website
Having your own website, and selling your own and other people’s books and products can be very lucrative. You gain the attention of your customers and the ability to add them to your mailing list so that you can invite them to come back to your site so that you can oﬀer them some more of your products or services. This is part of building up the all-important traﬃc, especially this type of traﬃc as these people have already come to you so they are much more likely to become repeat or regular customers; this is what’s known as quality traﬃc.
If you can write an eBook there is no reason you cannot write or create an online course. This is another very good way to leverage your time and eﬀort by teaching something once and getting paid for it over and over again. Many people feel that an online course or lessons are more valuable than eBooks, mainly because they can oﬀer multimedia content such as video and audio and not just text. They usually also oﬀer support, guidance or coaching as part of your course, which adds even more value.
Chapter 3 : Selling Physical Products Online
There is no reason that anyone needs to be limited to selling digital products. Selling or reselling physical products can be very lucrative. Making a living by purchasing wholesale and reselling on the existing online market places has never been easier.
eBay is now the biggest and most well-known auction and shopping site out on the net, with every country having its own local chapter as well as the main international site. The cost varies from country to country and usually you pay a small insertion fee to list your product and a small portion of the selling price (10%) when your item sells. Often, they run special promotion deals and at the moment, the insertion fees for your first 50 listings per calendar month are free. You can also open an eBay store if you wish to sell on a regular basis. There are some very good profits to be made by buying products that are cheap and advertised poorly or with restrictions that you could purchase and re promote attractively at a good markup.
Re-Selling Other People’s Stuﬀ on eBay
Sometimes you will find items where the people who listed them were not very careful about how they listed them, with no picture, terrible descriptions, no reserve, and other obstacles that have stopped people buying. These can become a real bargain for the smart investor. By buying these items at the right bargain price, and then advertising them properly with good photos and descriptions, it is possible to resell them at a substantial profit for almost no eﬀort. Another good idea is to sell things on behalf of other people who, for whatever reason, do not want to sell it themselves. You just agree to take a mutually agreed upon commission.
Checking out church fairs, garage sales, antique fairs, estate sales, opportunity shops, and auction houses, you can often find all manners of stuﬀ being sold at a bargain price. These types of things can bring good sale on eBay (or any other similar site). After just a few easy sales, you could potentially double or quadruple your money.
Drop shipping is the ultimate passive income provider. It can be made to be totally automatic with your only input being to check the system and cash the checks. The term drop shipping is when you create an eStore front that oﬀers products from certain manufacturers. The client visits your store, orders a product, or places an order with you, and someone else (usually an assembly company in another country, often India, or somewhere in South East Asia) makes the product inexpensively and ships it directly to the customer. You don’t send the money to the manufacturer until after the client has paid you, so there is no risk involved, you never even see, handle, or do anything with the physical product other than manage the whole process (and even that can be outsourced if you really want). As a seller, this is incredibly eﬃcient because you don’t need to have any inventory, overhead costs, storage costs, and very little liability. So if you have a good idea for a product that could be mass-produced at an economical price, it could be original or something someone else provides, then drop shipping might be a great opportunity for you.
Once you have a product, by using the drop ship method, you can sell anywhere, as well as in your own store, using companies like eBay or Amazon, or some of the other sites that are mentioned in this chapter to reach the widest audience possible.
Take a look through Amazon at all the products available. The name brands are all there with their huge mark ups (you pay for the name, not necessarily the quality) and all the look-alike products are there as well. Many of them are poorly represented, so if your chosen product is presented properly, your SEO is in place, and you have priced it to compete, there is a lot of money to be made from the 3.5 billion people using the internet.
Craigslist does not oﬀer the same features as eBay but it’s free and many people find that it is easier and quicker to use. You do not have to join to become a member, although this is an option if you want to be able to keep track of your posts and repost your products.
Etsy is a bit like eBay, but is focused on mostly handmade or vintage products. Perfect if you’re selling anything artsy
and crafty as they have an annual turnover in excess of 2 billion dollars and so are popular.
Shopify is very simple and easy to set up. It provides options for you to build your own e-commerce store from scratch. It has an easy to use admin interface with over a hundred mobile responsive themes and loads of amazing add-on apps for all your e-commerce needs.
Weebly is a simple and aﬀordable way to build your own website as well as an online store or blog. You can pick your own or use one of their many themes, put your site together using a handy drag-and-drop creator, download the mobile app and start blogging and selling straight away. It is also a great site to use to manage your ad and promotion campaigns, manage social media channels and craft beautiful newsletters.
This site oﬀers you a free website including a personal domain, unique designs, great customer service, as well as being mobile and tablet optimized, SEO optimized and comes with your own free online store. It’s the perfect way to start an online passive income business on a shoe-string budget.
Selling Other Digital Products
There are many diﬀerent types of digital products you can sell, in fact, anything you can think of has a potential market with 3.5 billion people on the net.
Selling Websites and Domain Names
Flippa.com is a great site for buying and selling websites and domain names and just like many things, including real estate, these can go up in value over time. Often, if you think of a great domain name and it is not taken, you can sell it. If someone wants that name it could be worth a lot and domain names sell from about $10 upwards, with some of the more popular ones fetching several thousand. In fact, sometimes an exceptionally good domain name can be worth many thousands of dollars. Think coca-cola.com or gottahaveacoke.com. This would take a bit of time and knowhow but could produce a nice passive income over time.
If you have a good camera and like taking photos, sites like Shutterstock, iStockphoto and Graphic Stock will accept all sorts of high-quality images and then sell them on their sites for a royalty fee. This can provide you with a good steady stream of passive income, as they all have hundreds of thousands of visitors daily. These are the sites many businesses use to easily and conveniently find the pictures they use for their websites and products. The music that you hear when the company you call is busy and you are put on hold, when listening to advertisements, or hear when watching a promotional video or something on you tube, often come from companies who sell stock music in the same way as they sell photos and other images. If you are musically inclined, there is money to be made by recording yourself. There is a steady demand as people search for fresh original talent and you do not have to be a professional to make money at this.
For those of us who simply like photography or recording yourself or friends playing an instrument, don’t let these images go to waste when you can easily license them through a royalty free website that specializes in stock photos or music. Each time someone uses something you have licensed you could receive a small commission or fee that, over time, could build into a nice little income stream to add to all the other income streams you should be creating.
Chapter 4: Membership Sites
Many websites now have an area that is protected by a membership-only portion. This is a very good idea as it means you can have free visitors that you can attract with an array of interesting and valued items and then suggest to them that they can get the full benefits of your site and save money by joining for a nominal fee.
This can be a very powerful way to generate online income and operate a service-based business. If you have your members paying a monthly or yearly fee to get access to a password-protected area where exclusive content is made available and you oﬀer exceptional value and a broad interest base (or a specialized niche) to keep your customers happy as well as wanting to spread your business by word of mouth to others (one of the most productive methods of building an online business), you can transform an average site into a very profitable recurring income-generating business, bringing a regular flow of income from the same customer base.
One of the other benefits of a membership site is that you can start your site or launch it without it being totally complete. In fact, by only creating a small portion of your actual content, you can allow it to grow organically with content from your customers. This can be a huge benefit and you’re getting paid in advance. This gives you the advantage of having a site that has content that people really want, you get quality, real time feedback, which helps
you to provide and ensure that you are creating a product or service based site that is providing contents that your customers want, and not just a site that has stuﬀ that you think or hope they might want.
Often people will spend a lot of time, energy and money developing a fantastic site that nobody really wants and so nobody will pay for. The secrets of internet marketing are to provide relevant information that people want in an easy to find and understand format and at a realistic aﬀordable price, but it must be user friendly and simple. The simpler the better as people will not bother if you complicate things.
Selling software can be one of the most lucrative passive income streams you can try. Many people do not think of it because they do not have the experience or the technical skills such as programming, or the diﬀerent types of software writing abilities, but this aspect is not important. The reason is because all of this can be done by other people who you can find on the web without much diﬃculty. Once you find a good program developer and have a good idea, (this is the important part), it becomes easy. If you can find a small, but very useful product or service in an area that needs to be addressed and oﬀer a solution for what is needed, the software you develop does not have to be expensive or feature-rich to be successful. Often a small tool that solves a big need, if priced right, can be very profitable, getting back to those 3.5 billion people (plus an expected additional 3 billion over the next few years) on the net. If you can get $1 from 0.001% of those people you could be getting a return of $35,000 and If you can make that a recurring fee it becomes very profitable.
Nowadays everyone is starting a website or webpage, whether it’s using a home desktop PC, a laptop, or a hand held device, most people are not technically savvy. In fact, most are technically challenged. When setting up a website or page there are 101 things to do, including all kinds of setting up, programming, and small tricks to know if you want things to look perfect. Most people cannot be bothered and would be willing to pay someone to do it for them.
If you have any talent at setting up websites and anything related to website creation such as SEO, post writing, creating graphics, creating website themes, programming, etc, then you could easily sell your services to people who want them. Places to find these people are Upwork, Freelancer, or some of the other virtual assistance sites. People also look on Facebook, eBay Craigslist, etc.
Chapter 5: Selling Instructional Products
At the moment, the fastest growing area on the internet, both for finding things and having an internet presence, is Instagram. It is so simple and eﬀective it has taken over Facebook and YouTube because of the huge amount of garbage they have both now collected.
Right now the biggest Instagram users are women over 45 years old and this is no joke. It used to be teenagers on Facebook, but because of the new smart phones, these often technically challenged users have become the biggest users and also the biggest spenders with an estimated user rate of 45%, and with their relatively large spending budget, these people are usually at the stage of life when they have a little spending power and are happy to use it.
If you can write an eBook, then putting together an instructional or informational book or better still, some kind of eProduct such as a DVD series, software, app, instructional CD set, online course, podcasts, technical video or anything that would help people and solve any technical problems etc., this should not be too diﬃcult (especially as you can outsource where needed). There is a huge readymade customer base on Instagram, (not that you should stop using all the other social media platforms as well), for this kind of product.
These products can be sold anywhere and there is no interaction (unless you want it). They often start at several hundred dollars and can be updated as needed or you can ask for an email address to send them updates so these people become part of your email base. You should be trying to add to your email at every opportunity as it is your best source of high quality traﬃc. High quality in the sense that they have already purchased from you so are very likely to do so again, without too much persuasion, especially if you have provided good quality for money in the past.
There are a lot of people who do not want to or cannot be bothered with setting up their own website and do not have a product to sell. This is where some of the revenue sharing sites can help provide you with the opportunity to earn money online without having to do all this extra stuﬀ and take the time to learn how.
If you wish to write for pleasure or as a hobby you can also make some extra passive income by writing high quality articles and submitting them to a variety of diﬀerent locations on revenue sharing sites.
Hubpages; it is a content community for writers. Members have their own sub-domain, where they post their content-rich articles (known as Hubs). As a writer for Hubpages (or Hubber), most of your earnings come from your own Google AdSense account and sites such as Kontera, as well as eBay and Amazon Aﬃliate programs. They use revenue splitting, which is done by alternating the code used in advertisements: Your code will be displayed 60% of the time, and HubPages’ code 40%. This site is one of the 500 most visited US sites on the Internet.
Infobarrel is a site that is smaller than Squidoo and Hubpages, but its earnings program allows you to keep a majority of the money that your articles earn often as a publisher and you are entitled to 75% of the revenue generated from the display ads on your articles. Infobarrel pays directly to writers, unlike Squidoo and Hubpages, so all you need is a PayPal account which can be an advantage if you are just starting out. InfoBarrel forums have a regular thread entitled ‘InfoBarrel Earnings Reports’, making it easy to see what other writers are earning.
Thank you for taking the time to read my book, I hope it has given you some practical ideas on some of the diﬀerent ways to go about building a passive income for yourself over the long term. By taking a hard look at your own situation and seeing if there are any areas you may be able to improve in your financial situation, you are taking the first steps to becoming independent.
A passive income, by definition, is where you do a certain amount of work to provide an asset that you can make a return on. Some people have real estate that they collect rentals on or buy cheap and sell at a higher profit, others invest their money in stocks or bonds and live oﬀ the proceeds. For some people that do not have the capital to make a large investment that will service a lifestyle they wish to have, they will need to use other options such as creating or writing eBooks. This can represent a large investment in time as many eBooks take months or years to write. This type of investment can pay oﬀ as the book has the potential to keep selling for many years.
Usually the people who are successful at obtaining a long term passive income do so by careful planning and spreading their resources over as large an area as is practicable as this will lessen the chances of any losses and maximize the chances of gaining a better income from your profit base. The old saying ‘don’t keep all your eggs in one basket’ is very wise. Many investors have come undone because they over invested in only one area and were unable to absorb the losses they incurred. Spending above your total capacity or not taking into account the need to service and maintain your web presence as well as taking risks that do not payoﬀ are recipes for disaster and should be avoided. But common sense and forethought can go a long way to preventing most problems.