I’m going to show you how to analyze the full traffic potential and ranking difficulty of a keyword that you want to target with your article. Here’s a quick agenda. I’ll show you how to test your article ideas for the so-called surge demand and how to determine their full traffic potential. The emphasis is on the word full.
Then I’ll give you a few simple tips on choosing the best keyword to target. And finally, we’re going to talk about analyzing your chances to rank in Google and the keyword difficulty metric that we have in trips. And just in case you’re entirely new to a and this is the first time you hear about the practice of keyword research, worry not. I try to make this lesson very newbie friendly, even though there will be quite a few rather advanced tricks in it. So let’s go part one, how to test your article, ideas for search demand. Can you guess what is the biggest mistake that newbie bloggers make? They write articles about things that no one is searching for in Google. And actually, newbie bloggers are not the only ones guilty of that mistake. I see a lot of professional bloggers falling into the trap to let me explain it with a short story that happened recently. I get a lot of emails from Trev’s customers asking me for advice. And one day I got an email from a lady who was a fantasy fiction writer. She had published a few fantasy fiction books on Amazon, but she was not getting any sales. So she started a blog in order to get some traffic, build an audience of fantasy fiction lovers and sell her own books to them. She was publishing new articles quite regularly for almost a year, but her blog wasn’t getting any traffic. Her audience wasn’t growing, and as a result, she wasn’t making any sales of herself published books. So we opened her blog to see what kind of articles she was publishing there. And these were basically short fantasy fiction stories or chapters from her upcoming books. I mean, the titles of her articles looked kind of like this. My new short story to Paladin’s and one sward chapter No.12 from my upcoming book, The Progress on My Flower of Ice and Fire book. These titles immediately explained why her blog wasn’t getting any traffic and why her audience wasn’t growing. As discussed in the first two lessons of this course, Google is the single best way to get a consistent flow of new readers to your blog. But how can you get visitors from Google when no one is searching for what you’re writing about? I mean, people don’t even know that this lady exists in the first place. How can they be searching for her articles in Google? That said the main reason she was struggling to get traffic to her blog was lack of search, demand for the things that she was writing about. So does this mean that blogging is a bad customer acquisition channel? If you’re a book author, of course not.
You just have to blog about things that your potential readers are actually searching for in Google so that they could find your articles and become regular readers of your blog and eventually buy from you, which was my advice to her almost word for word. So what do readers of fantasy fiction books search for in Google? After brainstorming for a few minutes and doing a simple keyword research exercise that I will show you a bit later, I found a few cool keywords that she could cover on her blog. Looks like Harry Potter books like The Hobbit, books like Lord of the Rings, authors like Terry Pratchett. According to a rescuers explorer, each of these cures has some nice monthly search volume. And books like Harry Potter is the most popular search query. Among them, people search for it three thousand seven hundred times every single month in the US alone. And the global search volume across all countries is 7000 searches per month. So we are targeting these search queries with her blog post. She was almost guaranteed to get a lot of highly targeted visitors through her blog. And because these searches clearly indicate that people are looking for book recommendations and therefore willing to buy, she could easily squeeze recommendations of her own books into her articles and make some sales this way. So I hope my point is clear. Writing about things that no one is searching for almost guarantees that your blog will be a failure.
You need to write about things that people are actually searching for in Google, and that is why you would research is such an essential thing to master for any blogger or content marketer out there.