Technical SEO Best Practices for Beginners

Let’s get started. So the first thing you should do is ensure that your site structure follows a logical hierarchy. Site structure is simply the way you organize content on your website. You can think of it like a mind map at the top. You’d have your homepage, then you’d probably have main topics that branch out from your home page, like your services page, your blog and about page.

Then from these main topics, you’d probably have even more branches to other pages. These branches represent internal links, which are just links from one page on your site to another, and they help search engines understand the relationship between these pages. Site structure also helps search engines to crawl your pages more efficiently, which is why having a logical hierarchy is important. Now, what we’ve talked about is pretty basic stuff, and you may already be doing this, but it can get more complex as you add more pages to your site, like blog posts, category pages or product pages. We have a full video on how to use internal links to rank higher on Google. So I’ll link that up for you in the description. All right. The second thing is to ensure your pages don’t load slow. As you may know, Page Speed has been a confirmed ranking factor for desktop search since 2010. And in twenty eighteen, Google announced that they be using page speed in mobile search rankings. Now, you don’t need to obsess over every millisecond it takes for your page to load. Google says the speed update, as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of Cori’s. So bottom line, you don’t want your pages to load slow. And there are two very basic things that I think every website should do. The first is the cash. Your website’s content caching is basically a way to temporarily store copies of files so it can be delivered to visitors in a more efficient way. And most Web hosting companies that I’ve come across have caching features. And the second thing you can do is compress your images. Compressing images makes your file sizes smaller and smaller files load faster. You can use a tool like Short Pixel, which has both the web interface and a WordPress plugin. Now, if you wanted to take page speed a step further, then it can get quite technical and complex. So we actually created a full tutorial on how to speed up a WordPress website using CloudFlare and a WordPress plugin. So I’ll leave a link to that in the description. And the final thing I want to talk about is to do your best stay on top of around 50 potential SEO errors. Trust me, it’s not as bad as it sounds. There are potentially hundreds of technical issues that can and some will definitely happen to your site. Some of these things include pages becoming broken that still have internal links pointing at them from pages, which are pages on your site that have no incoming internal links. And these are great because it can make it tough for search engines to actually discover them, duplicate content issues and redirect chains, to name a few. Now, there’s no point in me going through 50 different potential issues because it’ll only matter to you if you run into them. So what I recommend you do is run a scheduled website, audits on your site and a website audit will give you a full analysis of potential issues that could be harming your website’s SEO performance if you’re an HFC user.

You can do that using our site audit tool. And even if you don’t have an eight page plan, you can sign up for a Free Webmaster Tools account, which will let you crawl up to ten thousand pages on each website. You want to get started, go to HFS dot com, slash AWP and sign up for your free Webmaster Tools account. Then you’ll need to verify your website, meaning prove that you actually own it. You can do that using Google search console, which is the easiest method, or if you don’t have a search console account, you can do it manually. Just enter domain and click continue. Then verify your website using one of these three methods and actually just go back and use the Google search console method. Next, you’ll need to import your sites and I’ll choose to run the first on it now, schedule weekly audits and also enable the crawl external links option to ensure that we catch any broken or redirected outgoing links hit important and the crawl should start running. Now, after the crawl is completed, go to the overview report in your site audit project and you’ll immediately see things like your health score, which is a percentage of your URLs on your site that don’t have errors. You’ll also see the top issues we found on your site, as well as the number of U. URLs that had the issue. So when you run into an issue, you can click on the carrot to see a description of what it means and also a short snippet of how to fix it. And once you have an idea of what the issue is and how to fix it, just click on the number under the crawled column to see the affected URLs.

Then it’s just a matter of fixing them one by one or hiring someone to help. And since you set up weekly scheduled audits, you can revisit the overview report to see if there’s any SEO maintenance you can do. And that wraps up, of course, for beginners, everything you’ve learned in this course should be enough to get you indexed ranking and to keep your site in good technical health.

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