You read a blog post on a new strategy, you have this aha moment, you’re super pumped, so you stay up all night executing and the result, nothing. So are these techniques tactics in case studies, all lies? Probably not. But there isn’t a single silver bullet for higher Google rankings. You need a process, a strategic one, consisting of multiple tactics and techniques that build on to each other, because without a process, it can be the difference between a number one ranking and a page nothing ranking. So in this tutorial, I’m going to walk you through 10 detailed steps that will help you get more number one Google rankings. Stay tuned. What’s up, Agios Salmo here with the CEO tool that helps you grow your search traffic, research your competitors and dominate your niche. And the first thing that I need to tell you is that this video is not going to be full of a bunch of random tips. I have a lot of very detailed steps for you. So let’s get started by drawing out a scenario for this tutorial. Let’s say that I have an online store that sells pet food and accessories. A good number of people know about my store, but it’s because I post on Reddit under my fake account and then upvote my own answer with two hundred and forty seven other accounts. Not cool, but people who have purchased from my store are always repeat customers. Now the problem is that none of my customers are coming from organic search for this scenario. My main goal is to rank my product in category pages higher. In the main way I’m going to achieve this is by using a blog to fuel my rankings and revenue. With that in mind, let’s jump into our ten point checklist. Step one is to do topic research and a quick competitor analysis. And easy way to find topics is to use a keyword research tool like keywords explorer. I’ll type in a general keyword related to my niche, so that might be Pett and then I’ll run the search. Next, I’ll click over to the phrase match report, and you can see that there are about one point seven million keyword ideas, which is way too many to manually filter through since will be creating helpful content for our blog.
We want to find keywords that either have informational content like how to search queries in other keywords that will likely show content based results in Google searches. So I’ll click on the include box and type in how to tutorial best and ideas separated by commas. Then I’ll click here and select any from the drop down menu to show the keywords that contain any of these keywords. And right away you can see topic ideas that might be suitable for our blog. Before we further narrow the ResultSet down, you need to answer three questions. The first question is, does the topic have business value? Meaning will people who are looking for information on this topic be interested in purchasing my products or services? Looking at the keyword results, best vacuum for pet hair might be a good one. Since we sell cleaning supplies and vacuums right below, you’ll see best pet insurance, which seems tempting with fourteen thousand monthly searches. But we don’t sell insurance and there really isn’t a way to make this work for our business. So I’ll pass on the topic. You can scan through this entire list and probably find thousands of topic ideas, but eighty five thousand results is still way too much to manually go through. A simple way to narrow down this list is to use the keyword difficulty filter here. The keyword difficulty metric estimates how hard it will be to rank in the top ten of Google search results in general. The lower the score, the easier it will be to rank. So I’ll set the key to something like twenty, bringing our list down to around thirty eight hundred results and you could probably extract at least one hundred relevant topic ideas from this list alone. Onto our next question. What are my chances of ranking for this keyword since I want to write about the best vacuum cleaners for pet hair, a click through to this keyword which will give us deeper insights on the keyword at hand. After it loads, I’ll do a one second check and look at the clicks data compared to the search volume. The clicks data reflects the total number of clicks that happen on the search results when people search for this keyword. Now, if the number is abnormally lower than the search volume, then it might be a good indication not to target the keyword, since people aren’t really clicking through to pages from the search results. But this particular phrase has a lot more clicks than searches each month, which means that ranking somewhere in the top ten can still produce some nice traffic for us. Next, I’ll scroll down to see the top ten search results. What you want to do here is look at the number of referring domains to get an understanding of how many back links you’ll need from different websites to compete against the top ranking results. And it doesn’t appear to be too intimidating since a lot of the pages don’t have many or any back links. This brings us to our final question. How does Google view the search content for this topic? And can we serve their users just by looking at the titles at the top ten ranking pages, you can tell that there are all blog posts, most of which are list posts. And since Google is ranking all of these list posts, then it would probably be a good idea to stick with the format so we can be sure to serve the searches intent. Here’s another example of a completely different type of search results. If we look at the top ten rankings for this keyword phrase, you’ll see that the top ranking pages are dominated by e-commerce product pages from sites like Amazon, Echo Wal-Mart and more search content should be at the forefront of your topic and key word choices. So don’t try to squeeze in keywords where they don’t belong. Now, if we were to create a page around this keyword, it would be best to create it as a product page. All right, on to step two. We’re going to do some deeper keyword research on this topic and turn that into a solid outline for our post. So we have our main topic or primary keyword phrase, which is best vacuum for pet hair. And as you can see, the monthly search volume for the keyword phrase is sixteen thousand searches. But take a look at the traffic in the Keywords column in the SERP overview table for these two pages, they all rank for thousands of keywords and we had a ton of search traffic. So from here I’ll click on the number in the Organic Keywords column to see all the keywords that this page ranks. For next, I’ll use the positions filter to only show keywords that rank in the top eight or so results.
And the reason why I’m doing this is because it’ll weed out a lot of irrelevant keywords that we won’t want to target. And you can see that we’re down to around six hundred keywords now. Now with this list, I can manually filter through them and look for valuable subtopics within here. So you can see that we could also mention something about cat hair or dog hair or upright vacuums and more. Another cool thing you can do is click on the content gap link in the left sidebar. And with this tool we’re going to find all of the keywords that a few of the top ranking pages rank for, which will give us a nice list of very relevant keywords. So I’ll go back to the top ten Google search and copy and paste a couple of the URL here that rank for a good number of keywords and also get decent traffic. And I’ll cut this bottom part and paste it right here. Finally, I’ll change this option to show keywords that all of these pages rank for. Don’t run the search, and if you scroll down, you can see that there are almost 500 keywords where all of these pages rank in. At least one of the sites ranks in the top 10, which tells us that they’re highly relevant to our topic. So I might talk about cannister vacuum’s as one section and Berglas vacuum’s in another. All right. Keyword research is in the books. It’s time to move on to step three, which is to create content that’s better than your competition. But first, what makes good content? Number one, it must serve the searchers intent. So just ask yourself, why is someone searching for this term and Google and what do I need to do to solve that problem? So you need to get into that mentality to be the absolute best helper that you can be. Now, when it comes to creating content, personally, I like to work backwards. So since our goal is to solve problems and serve the searchers intent, I start with the conclusion. So for your conclusion, just keep it short and make sure that you’re delivering on your result. Now that we know what we have to deliver, I’ll move up to the body and ask myself, how do I get someone to this conclusion? Now, I’m not going to write out the entire piece on this, but I want to share a few SEO copywriting tips that should help keep your readers engaged. So first, you need to create content that is scannable the way that you and I read blog posts and even social media posts is by scanning. We literally scroll, scroll, scroll, scroll, scroll. And if something catches your attention, then what do you do? You scroll back up, you can make your content more scannable by adding headings, subheadings breaks within the text, like using block quotes, custom boxes, images, graphs and videos, next writing short sentences and short paragraphs. And this also adds to making your content scannable. On top of that, it keeps readers engaged in constantly moving and processing. So there’s some kind of progress that’s being made and progress is good on the blog. Most of our paragraphs are between one to three lines long with an eighteen point font. Number three right in fifth grader like language language that’s easier to understand will keep your visitors around longer. Think about it. If this tutorial was chock full of technical marketing jargon or advanced SEO techniques like link sculpting, canonical issues or doorway pages, then you would have probably jumped off the doorway and onto another page.
There’s a free tool called Hemingway Editor that helps improve readability and it also gives you a readability grade. Now, depending on who your audience is, I would aim for a fifth to ninth grader level. The last part of your content is to create an introduction, and your introduction is a super important part to your content. It needs the real people in and hook them hard in general. You want to connect with the reader fast and let them know that you understand where they are. So give them a preview of what you’re about to show them and then get them amped up and wanting more. Here’s a great example from Joshua Hardwick, who wrote about linkable assets on the blog. Are you struggling to get links? Then you probably don’t have anything on your website particularly deserving of links. The truth is, there are certain types of content that earn links much more easily than others. These are known as linkable assets. Here’s what the Backlund profile of a very successful linkable asset looks like. Pretty impressive, right? But linkable assets are not created solely to attract links. There are a ton of other benefits, such as social shares, brand awareness, monetization, etc.. In this article, we’ll be looking at what types of content work well as linkable assets, how you can create such content yourself and how you can earn links with them. So try to keep your introduction short on point and always use words like you and I to help build that conversation with your readers. All right. Onto step number four. And that’s to optimize the content you just wrote or on page SEO. By now, you should have a pretty good piece of content to work with. The first thing you can do is add internal and external links in your post. And internal links will be ones that go from this page to another page on your domain. They help share the link equity among pages within your own website. So there are three types of internal links that we should discuss. The first would be to add internal links from the page that you’re working on right now. And this is simple as your editing and refining your post link, go to other relevant articles on your own website. The second is to add internal links to your new post from your existing pages, and you can find relevant pages by doing a Google search for site Colen your domain dot com and then put it in a story that represents your post. Since I don’t actually have a website about pets, let’s say that I own the website Gruman style, which is one of the top ranking pages for our target Kiewa. And you can see that there are close to three hundred results for the keywords pet in fact vacuum both appear on the page, so we’ll click on this one. And since the main topic seems to be on Robot Vacuum’s, I’ll do a fine for the word pet hair vacuum to locate a good part for the internal link. And it looks like I could add an internal link from this post and anchor it here on Best Pet Hair Vacuum’s. The last internal linking strategy is to add links to your products and services. And if you remember, our goal is to rank our product and category pages, the thing with product category and service pages is that no one wants to link to them, but they do want to link to helpful content like the blog post that you just created. Here’s an example for the highly competitive term supplements. If you look at the search results, you’ll see a mix on types of pages. Some are content based and others are e commerce category based. And if you look at the number of referring domains for these pages, you can see that content based pages have significantly more back links than the e commerce pages. To top it off the back, profiles of e commerce category pages here with a lot of different domains are mostly irrelevant. Spam links like this one that were built on over twenty one thousand random subdomains. By using internal links from your blog, you can slowly but surely power your revenue generating pages by leaking link equity over to them.
So, for example, we could add links to our product pages on the different brand and model names as anchors. Next, add external links if you haven’t already. We study two million random search queries and found that pages linking to pages on D-R 70 plus sites generally rank higher. Now, I wouldn’t force external links, but don’t be afraid to link out to other websites where the content on that page can help out your readers. Finally, look at Google’s auto suggest keywords and see if there’s anything that you missed. Just go to Google and type in your keyword and you’ll see some suggestions below. And we can see keywords like hardwood on carpet and inka, which will make great additions to our post. Next, I’ll run the search for my query and then scroll to the bottom of the page. You can dig through these ones and see if there are any related searches that could fit in your post. Now, you might be wondering if any of these search queries have search volume. If I go back to the Keywords Explorer overview page for a primary keyword target, then I can go to the search suggestions report to uncover a lot more suggestions that Google doesn’t show. Plus, you can see all of the vital keyword metrics to make quick decisions. And look at this. The one about hardwood floors has a search volume of seven hundred monthly searches. And then we’ll see other cool keywords on spec vacuums and robot vacuums. After going through some of these and picking and choosing the ones that will make a good fit, you should have covered your topic better than your competition. So let’s zoom on over to step number five, and that’s to create a breathtaking title and hit that publish button headline is Everything. It’s the one thing that stands between your visitors and your website on social. The headline is usually the deciding factor before someone clicks through and a Google search. It’s the main thing that stands out to find good headline ideas. Try something like this search for your target keyword in Google and look for commonalities within posts like numbers or adjectives that you think will enhance your headline. Another cool way is to see what viral sites like BuzzFeed do. They spend a lot of time refining and testing their headlines, so use their ideas as inspiration. Just Google site, Colan, BuzzFeed, Dotcom and I’ll type in head vacuum. And here are a few very clickable headlines. With these things in mind, I might make my title 15 best vacuums for pet hair that make cleaning a breeze.
So let me break this down first. I address them by name, then I tell them why I’m contacting them and the context of the rest of the email. Then I gave them a fact about something they mentioned and something that’s actually interesting. Then I gave them a resource on it. So, yes, they are going to have to read part of my awesome post. Then I suggested updating the part and if they updated, of course, the link to me. But I’m not being pushy at all by telling them that they could also remove it, which they probably won’t want to do, because it’ll require reworking the content or cutting out a good chunk of text here. A few blunt outreach tips. I’ll leave you with number one. Keep it short. No. To talk to them like a human being. Number three, don’t be needy. And four, have a really good reason to contact them. And the better your reason, the higher the probability of getting the link. We have a pretty solid series on link building and back link analysis, so I highly recommend watching that series a bit later because we still have two steps left. All right, awesome. After going through the link building Grine, I’m gaining links, social shares and getting all sorts of comments. And I’ve ranked on the front page of Google, but I can’t seem to crack anything beyond position seven. So what’s next? Let’s pare steps eight and nine, and that’s to analyze your stats in Google Analytics and Google search console for underperforming content. After a few months have passed since I started ranking on the first page for my target keyword, I would log into Google Analytics and go to the URL pages report and make sure the dates are set to the past few months to get a decent sample size of data. Next, I would find that page. And since we don’t have data on this post, let’s assume that it’s this one that we’re analyzing, then I would quickly benchmark the time on page against the websites average. Now, the goal here would be to make sure that the time on page is higher than the website’s average, which should tell us whether people are engaged with the content or not. It looks like the time on page is pretty solid for this post. If you’re seeing lower than average metrics here, then it may be worth looking at your post with a fresh set of eyes. Ask yourself questions like Are people leaving because I’m not serving search content? Are they leaving because my content is objectively bad? Go back to your post, assess the situation and make some optimizations to reach your target goals. Next, go to the search analytics report in search console here. I would make sure all of these check boxes are checked so we can see all of the data in the table. Then you can set a queries filter by clicking here and then selecting filter queries here you can enter in a keyword. So I might type in vacuum or hair to help filter down our results. But again, since we don’t have data on this, I’ll just type in SEO audit so you can see some examples. And you can see here our SEO audit post has an average ranking position of one point seven, which should result in about a thirty three percent start, but we’re well below the mark. If you find yourself in a similar situation, try reworking the titles and meta descriptions or go back and reassess. Search in ten. Now, if all things check out yet you still can’t rank higher, then chances are you’ll need more links. And there’s one other thing that you can do, which brings us to our last and final step. Step ten is to relaunch your content. There are very few topics that are truly evergreen. You and I live in a fast paced world with arguably the fastest technological advancements humankind has. Seen now how exciting is that? So rather than letting your content rot for years and eventually lose your top rankings, you should update your content regularly here on the blog, we’ve seen significant boost in search traffic simply by updating our old content for a vacuum cleaner post. I would definitely want to update this in twenty, nineteen, twenty, twenty and so on. In this particular case, I would likely remove any products that I reviewed that are no longer relevant today and add new ones after you’re done updating the post, change the publishing date to the current date and re promote your new guide.
No one said that SEO is easy or that it won’t take time. But when you do it with this 10 step process, you can refine and scale this ESTOS strategy to kingdom come. And we have a lot of other helpful videos that dig deeper into some of these specific strategies that we went through, like keyword research and link building and content gaps.