Speaker 1: So can take a long time to get any kind of meaningful results, and while you can’t force Google to rank you high and fast, there are actually a ton of very quick things you can do to improve SEO for your website. So today I’m going to show you some low hanging SEO tips that will hopefully give you a boost even if you’re not an experienced. So stay tuned. What’s up, ESCOs? Salmo here with the tool that helps you grow your search traffic, research your competitors and dominate your niche.
This tutorial is all about quick wins, so I’ll cut the intro short and get straight to the tips. One of the easiest things to do is improve page speed with lazy load. Lazy loading basically means to defer the loading of non-critical resources at page load time. In other words, things like images or videos will only load when they’re visible on the page. This will reduce initial page load time, initial page rate and sys resource usage, all of which should positively impact performance. Aside from the fact that page speed is a so-called ranking factor, faster loading pages provide a better user experience for your visitors and as a result can reduce metrics like bounce rate. If you’re a WordPress user, there’s a free plug in called EC3 Lazy Load, which is basically plug and play. And if you’re not using WordPress, you can use the Intersection Observer API or search for plugins made for your CMS. The next thing I recommend doing is improving. Click through rate for pages ranking on page one. I’d say it’s widely accepted in the community that pages with a higher click through rate can help increase rankings. But even if that was all a myth, it doesn’t really matter because more clicks equals more visitors. So improving staff are never a bad thing. Now, since seventy five percent of users never scroll past the first page of search results, I recommend focusing on improving staff for your first page rankings. To do this, log into Google search console and go to the search results or performance report. Make sure to click on the average Setara and average positions boxes which will add additional data points in the table below next set of positions. Felser to only show keywords with a ranking position of ten or lower. Finally, I’ll sort the table by impression’s in descending order and also change this filter to show at least one hundred key words per page from here, just skim through the list and look for keywords that A makes sense. B are not branded terms for other company names. C have a reasonable number of impressions and have a lower than average clickthrough rate. All right. So here you’ll see that we rank for ESCOs strategy with an average position of around six and an average Setara of just one percent, according to A.W. asked her for this position. Ctor should be around two point eight to three and a half percent. So I’d probably want to focus on possibly tweaking the title tag to get more clicks. Now, it’s important to note that when optimizing your title tags, you should be looking for the primary keywords you’re targeting. For example, sales strategy is clearly the keyword we’re targeting for this page. We wouldn’t change our title tags to SL marketing strategy content template because that’s not what the article is about. Another key point to take note is that search console only shows you average positions. This data can sometimes be misleading since positions can jump in and out of the top one hundred or anything in between any time you can get more precise keyword ranking positions using HFS rank tracker tool. Alternatively, you can use of site explore to see data on any website. Just enter the domain or subfolder you want to research. Then I’ll go to the Organic Keywords report. Next, I’ll set a filter to only show pages ranking in the top 10. And just like that, we have a list of keywords with exact ranking positions based on these dates and also have the option to see historical ranking positions for any keyword. The next step is one of my favorites and that’s to send emails to everyone you link to. With Link Building. You need to find prospects, vet them, find their emails and somehow naturally ask them to link to you. But by using the simple ten minute outreach strategy, it cuts out a lot of steps in the link building process. Now, while the intent of the email isn’t to actually build links, it’s a great way to passively earn them and grow your network while you’re at it. Here’s how it works in two steps. Step one is to take note of all sites linking to. After all, you’ll probably only link to pages when you respect their content, step to find their email address and just send them a quick note just to let them know that you’ve linked to them. Now, while this doesn’t usually result in immediate links, it helps you start a conversation and it can open up opportunities to have influencers. Recognize your work. For example, you’ll see in our SEO Tips post that just wrote that Buzz Stream is the best tool in the industry for managing and keeping track of scaled outreach campaigns. In this case, he could reach out to the blog editor, marketing manager or social media manager and say something like, Hey, name long time buzz stream user and super fan of your tool. Just recommended you all as the best outreach tool in our SEO Tips article. I hope it sends some well-deserved customers your way. Cheers, Josh. From my experience, sending conversation starters without an ask is a great way to increase reply rates. And hey, if your content is unique and well-written, you’ll often get compliments which can open up natural opportunities for you to guest post or work together. On another level, if you plan to try this technique, I recommend watching our video on using negotiation and persuasion when building links. Next step is to add internal links to your new pages. Internal linking is important. It improves credibility, gets your pages indexed faster, improves topical relevance, and distributes Pádraig to other pages so you can rank higher in Google. So what I recommend doing is looking for topically relevant pages on your site that you can link from immediately after you publish your new post. Just go to Google and search for something like site colon your domain and then add a keyword that’s related to your new page. So in this case, you’ll see that the search results show pages from our blog that mention the phrase link building, then visit relevant pages and look for places where you can add links to your new posts. Now, if you want to take a little bit more of a strategic approach, I recommend using SEO toolbar where you can see the URL rating for each page and your rating is in metric, which represents the overall strength of a page is backfilling profile. Since Google doesn’t provide public page rank scores anymore, it’s kind of our own way to measure page level authority, which we found to correlate with search traffic quite nicely. If you want to learn more about funneling page rank through internal links, I recommend watching our strategy video using the middleman method. The next step is to become a power schema of Harro using Gmail filters. Harrill stands for Help a reporter out. It’s a free service for. Journalists can ask questions and anyone can respond and be a source for mega publications like The New York Times and Forbes, Harrell is one of my favorite ways to build authority links, and that’s something I recommend to everyone at any stage.
The thing with the service is that they usually send three emails per day, which can be quite overwhelming considering 90 percent of the queries probably won’t be relevant to you. So a quick hack to make sure opportunities don’t get missed is to lighten the load with Gmail filters. After you’ve created a hero account, just go to your inbox and click on the carrot to bring down Gmail search options. Next, set the from field to Herot at help a reporter dotcom. Then you’ll want to set the subject to Herot within square brackets, since all of their emails include that in the subject line. Finally set the has the words field to any keyword you want to monitor and you can also use the org search operator to include multiple keywords or phrases, then click search to see the results your search filters would include and check out some of the emails to ensure you’re getting relevant results if everything looks good. Click on the carrot again and then click create filter. You’ll then have options to apply labels market as important or forwarded to another team member to take care of. The next step is to perform an annual content audit. A content audit is where you analyze the performance of all content on your site to see whether it should be kept as is updated, deleted, consolidated or redirected. And it’s not uncommon to get impressive results. For example, we did a content on it on blog and got a seven and a half percent increase in traffic. After deleting thirty one point seven percent of our pages, Siege Media saw around a fifty percent traffic increase for one of their clients after cutting around 15 percent of the content from the site. And I’ve personally seen a traffic increase of eighty percent after deleting seventy four percent of my pages. Now, content audits can take several hours to do, but we’ve actually created a spreadsheet that automates a good chunk of the process for you so you can identify action items in under ten minutes. So rather than explaining everything again, I’ll link up our content audio video, which should help you get started in. Noton, finally is something we practice a lot at, and that’s to repurpose your best performing blog post to videos in your best videos, the blog posts. Now, there are a couple of great reasons to repurpose your content. First, people enjoy different content formats based on nothing more than personal preference. Some people I’ve met at conferences, they tell me that they always read the blog, but I’ve never seen a single one of my videos. And the same happens for people who’ve watched all of my videos but haven’t read a single post. People go to channels which they prefer, and having both an active blog and YouTube channel allows us to reach more people in the place they want to learn. On top of that, we’re able to consistently reach a ton of new people every single month through both channels, allowing us to passively generate new leads and customers for our tools. Second, you can own multiple spots in Google search. Since videos are showing up more in Google searches, we often try and own as much real estate as possible. For example, if you search for SEO tutorial, you’ll likely see my videos as well as our blog post search for how to do keyword research and you’ll see our image result three of our videos and our blog post. Now, the actual work of repurposing content can take quite a bit of time, but strategically identifying the topics to repurpose can be done fast. To put this into perspective, when I started creating videos for Atrous, aside from some initial product related videos, eight out of my first twelve videos were repurposed from our blog. Now there are generally three ways I decide on which content to repurpose. The first way is to repurpose blog posts that are already getting consistent traffic. Reason being, you can almost guarantee that you’ll get views to your videos. For example, we get a good amount of traffic to our post on free keyword research tools. So we embedded our video there just after the introduction. And since we only have the video embedded on one page, we can attribute over ten thousand engaged views from this post alone. Another way to choose repurpose content is based on search demand. On both Google and YouTube, for example, you’ll see in keywords explore that the Corie YouTube CEO gets around twelve thousand monthly searches on YouTube, so I repurpose the video into a blog post since it gets search around seventeen thousand times per month on Google. And today we rank number one on YouTube for the keyword on a spot in the video carousel on Google and have a top ten ranking for a blog post. The final way is by using some common sense. A couple of months ago, I repurposed our SEO checklist from our blog. There’s a decent search demand on Google, but basically no searches on YouTube. But by analyzing. Other competing videos on that topic, I saw that this one was able to generate a ton of views, likely through other traffic sources like suggested videos and browse features. So after a few months, we’ve racked up over thirty five thousand views to this video. A blog post we probably wouldn’t repurpose is something like this one on meta robots. YouTube is both an entertainment and educational marketing medium. And no matter how hard I try to make it super entertaining or actionable, I don’t think there’s much I could do. One final tip on repurposing content is to give the repurposed version a twist rather than directly copying it. What I generally do is look at the subheadings, the blog post, then put my own spin and angle on the topic. So what you read on our blog won’t be the exact same as what you see in our videos and vice versa.
Now, I’d love to hear from you. Do you have any low hanging SEO tips you use to improve your ISO? Let me know in the comments. And if you enjoy this video, make sure to like, share and subscribe for more actionable SEO and marketing tutorials. So keep grinding away and I’ll see you in the next tutorial.