I’m going to show you a detailed checklist that helped us grow organic traffic to our blog from fifty thousand monthly search visits to over two hundred and thirty thousand and same with that said, let’s jump into the first category of our checklist. And that’s the basic setup. The first thing you should do is create a site map site maps, tell search engines where to find important content on your site so they can easily crawl and index your pages. Here’s what the site map for our blog looks like, which was created automatically with the Yoast SEO plugin. Now, if you don’t use WordPress or prefer not to use Yoast, there are tons of free site map generators you can find from all over the Web. The next thing to check for is a robot text file a robot. That text file is important because it gives instructions to search engines on where they can and cannot go on your site. For example, you may not want them to cross certain pages or directories like a card for an e-commerce store or RSS feeds. So you’d add that to your robots, that text file. If you’re unsure if you have a robot, a text file, just go to your domain dot com robots that text. If you see a plain text file like this, then you’re good to go. If you see anything else than Google robots that text generator and create one. The last couple of things you should do is set up Google Analytics and Google search console. Google Analytics can give you insightful data on how your visitors interact with your website. For example, analyzing bounce rates and time on page can give you an idea of user experience and engagement. Google search console, on the other hand, is a must have tool for all webmasters.
You can track your performance and search and see the keywords that you’re ranking for. So take a screenshot of the basics and let’s move on to the next subsection on our checklist, which is keyword research. There are a lot of ways to approach keyword research. There are certain fundamentals that I think every page should follow. The first being to find a primary keyword target for your page. Every blog post we create has one main primary target. Just look at any of our titles and you can tell right away which keywords we’re targeting. LongTail keywords. The secret to getting tons of search traffic. YouTube SEO How to rank your videos from start to finish. To find the right primary keyword. You’ll need a keyword research tool, for example, by searching for tips and keywords. Explorer, you’ll see things like keyword difficulty, score, search volume as well as various SEO metrics on the top ten ranking pages for the keyword. Now the second thing you’ll want to do is assess search content. Search content basically means the reason behind the search is query. And Google is really good at helping you do this. Just search for the primary keyword phrase you want to write for. Then look at the top ranking results to a set search and then you’ll want to look at the types of pages that are ranking in the format they’re using. As you can see here, the types of pages that are ranking for the keyword SEO checklist are blog posts. As for format, they mostly seem like a hybrid between list posts and tutorials, which you can infer by the titles. Now, if you were to create a product page selling an Excel checklist, then you probably won’t rank because you won’t be matching search time. Once you have search and ten down, you’ll want to look at related queries to your topic. The first place you can look is Google’s autocomplete. Just type your primary keyword in Google search bar and take note of other relevant search queries to other places to look are in. The people also ask books in the search results as well as the related searches at the bottom of the page. In this case, queries and questions related to the side effects of apple cider vinegar show up in both places. So this is definitely something we would want to include in our post to find even more related queries and questions people are asking.
You can check the search suggestions and questions, report in keywords, explore across these two reports. You’ll find over twenty eight thousand keyword ideas, along with keyword metrics like keyword difficulty, search volume and more. If you’ve done all of these checkpoints, then you should have a strong idea of what your content should be about and the questions you should address throughout your post. Next step is to find the relevant keywords and subtopics for your posts. In our study of three million searches, we found that on average, the top ranking page also ranked for nearly a thousand other relevant keywords in the top ten. One of the main ingredients to ranking high for numerous keywords are links, but an equally important part is content. Fortunately, you can find some topics to cover by looking at the keywords that the top ranking pages are already ranking for. Then make sure you cover those points on your page. To do this, go to keywords, explore and enter your primary keyword target. Now scroll to the bottom of the page. Well, you’ll see the top 10 ranking pages. The main column you want to look at here is keywords. This one seems to be getting a lot of search traffic. They rank for a ton of keywords in the pages relevant to the one I’m creating. Let’s click on the number under the Organic Keywords column to see which. Words they rang for to keep things super relevant, let’s add a position filter to only show keywords that rank in positions one through five. Some interesting topics to cover here might be the benefits of apple cider vinegar. We might want to talk about organic versus non organic products. And something even more fascinating to me is the part on Braggs apple cider vinegar, which is a branded product. Then there’s an attribute here with Mother, which is a health term often used with apple cider vinegar that I would have otherwise never thought of as my own. Sprinkle some of these terms into your content, use other parts as subtopics, and do your best to cover the topic using data. The last thing on the keyword research and analysis side is to assess your chances of ranking in Google. In order to understand your chances of ranking, you need SEO metrics of the top ranking pages. Otherwise you’ll just be guessing as a very general estimate. You can use the keyword difficulty scores in keywords explorer to get a very rough sense of that, but I wouldn’t recommend relying on it alone. Instead, I suggest watching our full tutorial on assessing ranking difficulty, which will show you how to estimate what it takes to rank on Google for any keyword. So here’s what the final section of our keyword research checklist should look like. Take a screenshot and let’s move on to the next section, which is all about on Page Asso. The first point here is to use short yet descriptive URLs. We study two million keywords and found that pages with shorter you URLs ranked better than those with longer use URLs. Now, while there’s a clear correlation, it doesn’t mean causation. A simple way to choose your U. URL is the Senate as your primary keyword target. For example, a blog post on seventy five actionable tips could be domain dot com seo tips. It’s short and anyone can tell from the Eurail what the topic is on next. Ensure you have a compelling title tag and meet a description. All that SEO advice will tell you to include your target keyword in your title and better description. But our data shows that exact match keywords in the title and description do not correlate with ranking position. So should you use your keyword in your title and description? The answer is it depends. The most important thing about the title is that it entices a click. After all, clicks translate into traffic. But if you find that you’re stuffing the keyword for the sake of inclusion, then I wouldn’t worry too much about it.
The next thing you should do is add relevant internal and external resources in the same on Page SEO correlation study, we found Web pages that link out to hide our external resources rank higher than those that don’t. Second, you should add internal links from relevant pages to your new post. A quick way to find these pages is to go to Google and search for something like site colon, your domain dot com and then add keywords related to your topic. You’ll then see all posts from your domain that include your keyword. Just visit these pages and add internal links to relevant anchor texts. A nice little bonus tip would be to pair the search results with SEO toolbar. Look at the URL rating to identify relevant pages that will likely have the greatest impact on your new post. In general, the higher the number, the more authoritative the page. When you do this properly, you can pass link equity to your new page and possibly increase the speed that Google discovers your page. And that about does it for the on page SEO checklist section. Here it is in all its glory. So take a screenshot and let’s move on to the next section, which is all about content. Choosing a topic with high search traffic potential and doing some basic on page SEO is important, but all of your efforts will be in vain if your content isn’t up to par. Here are a few things you can add to your to do list when creating your content. The first thing is to write an engaging introduction. The purpose of the intro is to let your readers know they’re in the right place and that your page will solve the reason for them being there failed to do so and your readers will be gone fast. Start with something that resonates with the reader build trust or credibility and promise a solution to the user’s problem. Second, focus on readability. Let’s talk about readability in two categories. The first is visual comprehension. When a reader lands on your page, the first thing they’re going to process is how your page looks. And if they land on a big wall of text in ten point font, they’ll likely get overwhelmed and leave instead. Break your content into pieces by writing in short sentences and short paragraphs, other visual assets. You can add our images to separate paragraphs, but don’t just throw in stock photos for the sake of faking visual appeal. Put some effort into creating or finding images that will enhance the reader’s experience. For example, on the blog we often use graphs, charts or screenshots that help illustrate a point or lighten the read. These tips will help increase your chances of turning visitors into readers. Now the other category in readability is reading comprehension, according to a study. Fifty percent of the US population reads below an eighth grader level, which means that if you’re writing at a higher level, you’re alienating half the population as well as non. Native speakers, there’s a free tool called Hemingway Ed. Just paste your content in there and it’ll give you a readability score. If you’re the type to write academically and struggle to lower your readability score. A great tip you can use is to write as you speak. The last part of the content checklist is to ensure your content solves the reason for the searches. Query great content is content that solves the user’s problem. For example, if you have a post on productivity tips, triangle B on things like Sleep Less and hustle, someone searching for productivity tips probably wants practical and actionable information. They can try right away. They want to know how they can measure whether their productivity levels are increasing. If your content solves their original problem and answers the questions that might come to mind as they’re reading, then you probably have some decent content. And if it doesn’t, you might need to re hit the drawing board. So here’s what the final content checklist looks like. Take a screenshot and let’s move on to the next section, which is all about link building. When it comes to white hat link building, you’ll have to pony up and do some email outreach. Now, outreach isn’t about begging for links. In the words of the late Eric Ward, links aren’t things. A link represents something somebody finds valuable. A link represents something someone wants to share. A link represents the human manifestation of a desire to let someone else know about something useful. And there are a few strategies you can use to promote your valuable share, worthy and useful content. And I’ll be focusing mostly on the prospecting part because we have a ton of step by step link building tutorials that I’ll leave links to in the description.
The first thing you can do is look at who’s linking to the top ranking pages for your target keyword. These will likely be the most relevant link prospects, seeing as they’ve already linked to a competing article on the same topic. The easiest way to find these people is to go to HFS keywords, explore and enter your primary keyword. Next, scroll to the bottom of the page where you’ll see the top 10 ranking pages along with their SEO metrics. The parts we want to pay attention to are the back links and referring domains column. If there are a decent number of referring domains, meaning unique websites linking to the page, then click on the number in the back links column to find out who’s linking to them. You can now skim through the back fence report and look for relevant prospects after you’ve depleted your list. Expand your list of prospects using content, explore content. Explore has a database of over a billion pages along with their social and SEO metrics. You can start by entering your primary keyword and also set the search type to a title search. Since a lot of people include their primary keyword in the title. Next, they’ll set up referring domains filter to only show pages that have at least twenty links from unique websites. Now skim through the pages and if anything pops out to you, click on the referring domains number to see if the websites linking to the page are worth investigating further. If they are, then you can click on the carrot here, open the back and support and add relevant prospects to your outreach list. The final link building tactic that works well is guess posting, I’m not going to expand on this here, but check out our video on scaling guest posting, which will give you the full details on doing it successfully. Now, these three techniques are great to use for new and existing content, but there are a couple of other links, building strategies that work more effectively if you do the prospecting beforehand. And these are the skyscraper technique and broken link building prospecting. Before you create content guarantees, you’ll have a list of people to promote your new piece to. Again, I’ll leave links to full tutorials on these two strategies. Here’s your final link. Building checklist you should go through, take a screenshot and let’s move on to technical issue. At this point, you should have a solid asil checklist. You can rinse and repeat for each new page you create, but as you create more pages, there will likely be technical issues that go unnoticed. So I want to focus more on the domain level here to find and fix these issues. You can find these issues by running a crawl with a tool like Cytotec, the tool, then crawl your pages and search for over a hundred predefined technical issues. After the crow is completed, you’ll see a list of issues we found on your site. Now, site on it is great for finding the issues on autopilot, but you’re still going to have to fix them. Let’s go through a few important ones you should fix. First, this page speed. Slow loading pages are annoying for the user experience and as a result, Google has said that page speed is a ranking factor. You can use tools like Kingdome Metrics or Google Page Speed Insights to measure the speed of a single page. So let’s go back to site on it and click on the slow loading pages issue. Next, I’ll copy one of the girls from our list and put it into page speed insights. And as you scroll through the list, you’ll get suggestions on what to fix and the time savings you can get by fixing it. Next, we want to make sure that your website is mobile friendly. Google has a mobile friendly test tool you can use. Just enter the or all you want to investigate and they’ll tell you whether your page is mobile friendly.
Next, you’ll want to ensure that you don’t have any external or internal broken links. If someone clicks on a link and ends up on a broken page, then that’s bad user experience. On top of that, you’ll want to fix these because linking to broken pages is a waste of link equity. If you’re linking to any broken pages, then you’ll be able to find that in your site. Audit tool under Page has links to Broken Page. Just click on the number of affected your URLs and you’ll see a list of pages that are linking to broken pages as well as the broken pages that are being linked to. Since every site will have different technical issues, I recommend using a tool to help you identify these issues and then tackle them one by one. Now take a screenshot of the final technical SEO checklist. And if you enjoyed this video, then make sure to like, share and subscribe for more actionable SEO and marketing tutorials.