Search Engine Optimization Q&A – Basic SEO Questions

There are so many different things you can do for your digital marketing strategies, but it’s paid whether it’s social media. SEO is consistently driving the lowest cost for acquisition for new customers across the board. So take it from us. We are still very confident in that strategy. Do we got here next? How much does it cost?

This is another one that we get questions about all the time. It’s really interesting that there are agencies who might charge just maybe a couple hundred dollars a month and maybe agencies who are charging tens of thousands of dollars a month. And a lot of cases. It really has to do with quality of the work as well as the level of aggressiveness. So web effects, we try to put together everything on a customer basis. We don’t want to have just like a total stock position for bronze, silver, gold or anything like that. Ultimately, our goal is to analyze the business, what you’re trying to achieve, and then put together a plan that we think will be impactful. So it can vary quite a bit for a lot of our small businesses. Might be around maybe a thousand fifteen hundred dollars a month. And a lot of cases can be a lot more than that, depending on how aggressive we actually need to be. So no perfect answer on that at all. Really has to do with what we’re really trying to achieve and and how hard we think we need to work at it. Right. What are the different types of SEO?

So I think in a lot of cases, a lot of people can look at SEO and just think it’s some technical modifications to the website and putting some keywords and some content, maybe making some tweaks to the website itself for the title tags, all those different types of things. But really there’s like two hundred different ranking factors that Google is evaluating when they’re looking at your website compared to some of your competitors. So for us, SEO really has to do with everything it takes to drive an organic conversion on a website, whether that’s an e-commerce cell phone call or contact form. So a lot of cases there’s the technical SEO element. So I mentioned earlier those title tags as descriptions, internal linking, structure, speed. I can go on and on and a lot of cases. There’s also the content marketing aspect.

So making sure we have enough information on the page with the right keyword density blog posting to answer potential clients questions. And the other side of this really link building, about 40 percent of Google cares about at this point, driving high quality links directly to your site from high quality sources across the board. So lots goes into SEO, not just some minor tweaks on an ongoing basis. Certainly takes a village to get it done. Right. Right. How long does it take for SEO to work? This is another good one. In a lot of cases, SEO could be a little bit of a longer term play. It’s not one of those things where maybe you turn on an ad campaign and you’re seeing results right away. It’s one of those things. And a lot of cases, especially if you don’t have a ton of organic keyword rankings, it can take sometimes six, 12 and even 18 months to really see a strong return on investment. Ultimately, we want to make sure that we put together plans that do have a chance to pay off, give us enough time to actually get to know the business and ultimately drive impactful results as Google is getting to know you as an organization, as your growing start to see the changes that we’re making. So ultimately, our focus is trying to benchmark how we’re actually progressing. Of course, about six to 12 months, sometimes faster. Sometimes it can be longer. That’s typically a pretty good baseline. OK, how does CEO work? So they’re in a lot of cases, can be pretty major misconceptions that SEO is just some pretty quick tweaks that just about anybody can do, you know, adding a couple of keywords to your website and then calling it a day. There are about 200 different things that Google looks at when they’re evaluating who to rank for a Web site.

It compared to all the different competitors vying for similar terms, it has to do with having a strong technical infrastructure, whether that be the right title tags, write descriptions, have an internal linking structures to kind of see how each page reacts with the other one. Having a site that’s mobile friendly, having a site that doesn’t take forever to load up. And a lot of cases it has to do with having the right content on the page. And that’s information for Google put pieces together if someone’s at the bottom of their search and then let’s have that category page have enough information so people find what they’re looking for extremely quickly. People have questions making sure that we have resource content. So Google sees you as a thought leader for what you have to offer. And another really big part of this just has to do with Google saying that you’re extremely authoritative, what you have to offer based on likes coming back high quality sources. So, again, like two hundred things that Google cares about, a lot of moving parts, but ultimately something that affects we feel like we’ve mastered pretty well. But. Why is someone ranked higher than me? That’s another one. There are so many different variations of what Google might be looking at when they’re starting to respect your competitor compared to yours. It’s not like we can just look at them and say, oh, they have eight hundred words of copy on their page and we have five hundred. We need to get to eight hundred. Google might be seeing that they have a higher clickthrough rate and more people actually clicking on their search result. Google might be seeing that they’re spending more time on their page. Maybe they have better High-Quality links coming back to the website. Maybe it does have to do with the amount of content that’s on their site. Google saying that they’re actually serving their user a little bit better, answering that question and having better relevant information. All right. Is SEO dead? We certainly don’t think so. Based on the data that we’re gathering, we’re truly seeing the customers that are coming through as a result of our organic search really are converting just a little bit more highly, have a lot more content. And we are seeing the customers that are continuously investing into the rest of our strategies are seeing a really high return and beating themselves year over year over year. So we’re excited to see how the industry continues to grow over the course of the next three, five and even ten years as CEO or PPC better. This is another interesting question and a lot of cases it really just has to do with your business objectives and goals, as well as just kind of how your industry is currently positioned. So if you’re kind of looking for a little bit of a longer term strategy where you’re typically going to see the best return on your investment, it can be a really great play. But potentially you’re a little bit more of a smaller business. Maybe a startup who really needs immediate results can be a great way to drive business fairly quickly. And a lot of cases that can really work well together.

But ultimately, our goal as an agency is to evaluate each specific strategy compared to your very specific stated goals and put together a plan of maybe a combination of both are one of the other that we think is really going to drive the best business and ultimately meet those goals here long term. Well, it looks like that’s it for all the common SEO questions.

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