Search Engine Optimization
SEO is defined as optimizing website pages or domains to improve overall rankings and results within the parameters of search engines, for example, Google.com.
The most basic fundamental understanding of how a search engine indexes pages is the first general rule of thumb. As Google operates using a specific ranking algorithm which changes overtime, it’s imperative to keep up to date with their latest ranking metrics. The first is content, the quality and style of content and the second is backlinks which are pages that are linking to specific pages. If you can picture a spider web, each string that connects from point to point makes up the structure and creates a profile which search engines use to score where a page ranks. The stronger the spider web, using each point as a page for reference, the greater the rankings.
The context written in this document outlines the value from point to point leading from greater to less than.