Search Engine Optimization: Inside The Brain

Search Engine Optimization


SEO is defined as optimizing website pages or domains to improve overall rankings and results within the parameters of search engines, for example,

General Overview

The most basic fundamental understanding of how a search engine indexes pages is the first general rule of thumb. As Google operates using a specific ranking algorithm which changes overtime, it’s imperative to keep up to date with their latest ranking metrics. The first is content, the quality and style of content and the second is backlinks which are pages that are linking to specific pages. If you can picture a spider web, each string that connects from point to point makes up the structure and creates a profile which search engines use to score where a page ranks. The stronger the spider web, using each point as a page for reference, the greater the rankings.

Other secondary metrics include bounce rate, site load speeds, domain authority, number of pages that exist on the website, certain quality standards such as a terms of service, privacy policy, contact us page, along with on-site optimization which references certain tags such as <h1>, <h2>, <h3>, bold, italicize and underlined texts (usually keyword targeted) outgoing and incoming keyword a hrefs and keyword density. Furthermore there are practices like keyword density which is the measurement of how many times a keyword is displayed on the page. In further depth, there are additional measures which need to be considered including site maps and other robot files, once you consider the notion that search engines operate under meta data, which is the term used for robots to indicate specific signals and return results. Basically once you learn more about how these robots communicate with web pages and domains, the further along you will be able to optimize websites and become successful within the sphere of search engine optimization.

The context written in this document outlines the value from point to point leading from greater to less than.