It’s amazing how the art and science of search engine optimization (SEO) continues to evolve, and this past year was no exception. In addition to the ever present Google updates, social influence, and artificial intelligence, Google is continually expanding search. The goal of this book is to make the idea of top rankings simple for you. SEO can be complex but the core philosophy of SE Slingshots® has not changed, it has simply evolved. What you’ll find in this 7th edition is more than just tactical updates on search engine optimization; you’ll find a shift away from some of the more traditional aspects of SEO towards factors influencing rankings today: engaging content, mobile search, local search, online reviews, social media, and more. In my opinion, this evolution affecting search engine optimization doesn’t have to make it more complex. In fact, it simply reinforces what Google has been talking about all along, improving the user experience for those seeking information online.
According to Internet Live Stats, Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Add the number of interactions with social media and mobile apps, and ranking well on Google search can become overwhelming. The good news is that search engines are still the dominant resource for finding and cultivating information on the web, so focusing your efforts on organic search can pay huge dividends for websites and blogs.
Whether you’re new to SEO or simply looking for the most effective strategies to dominate Google, having an understanding of basic search engine optimization techniques, supplemented with knowledge of the latest algorithm changes, puts you ahead of 95% of those trying to “optimize” their website. I’ve updated this guide to include the latest information, tools, and resources you can begin using immediately to command top organic placements for your website, blog, apps, and other digital assets. I have no doubt that further changes to the Google algorithm are soon to come. As such, I encourage you to sign up for exclusive updates to take advantage of the free tools, information, and resources as referenced throughout this book via our resources page.
The most important thing to keep in mind as you embark on your journey of optimization is that your success is directly correlated to the understanding and implementation of these SEO techniques. If all you do is read this book, but fail to put into practice the simple techniques you’re about to learn, your results won’t be any better than they are today. I encourage you to read and do. Keep the long-term goal in mind as you start your journey and you will get there no matter what Google throws your way.