The Changing Role of the Designer Practical Human-Centered Design

I practice human centered design and human centered design to me has four basic principles. The first is we focus on the people. Second, we solve the real underlying problem, because quite often what we’re asked to solve is the symptom of the problem. But if we ask, well, why is that symptom there, we… Continue reading The Changing Role of the Designer Practical Human-Centered Design

Risk of Copying Famous Companies’ Designs

It’s natural to look at the biggest, most successful organizations for design inspiration, after all, they must be doing something right to have become so successful. But copying a well-known company’s design isn’t always a recipe for your own success. First of all, user experience is all about context, which includes factors like brand market… Continue reading Risk of Copying Famous Companies’ Designs

The Visual Principle of Scale in User Interface Design

When looking at a visual, you can usually immediately say whether it looks great or feels just a bit off. Few of us can actually verbalize why that is. Visual design principles inform us how design elements like line, shape, color, grid, etc. go together to create well-rounded and thoughtful visuals. Designs that take advantage… Continue reading The Visual Principle of Scale in User Interface Design