On-Page SEO – How to Optimize a Page for a Keyword

Today, I’m going to show you how to create a page that’s optimized for search. Let’s get started. So as I showed you in the last lesson, on average, the top ranking page rings for nearly a thousand keywords. For example, Health Lines Page is clearly targeting the query, how to lose weight fast. And sure enough, they’re ranking in the top spot. Now, the traffic to this page doesn’t come from just their target keyword. It comes from the combined effect of ranking for thousands of causes. And when we sum up the traffic from all keywords, it makes up well over 100000 monthly search visits just from the US. In fact, if we look at the pages keyword rankings, you’ll see that the target query how to lose weight fast only sends them a small percentage of the total monthly search traffic. Now, in order to rank for a ton of keywords and get a ton of search traffic, you need two things. The first is a page that’s optimized to rank and the second are back links. In this lesson, we’ll cover how to create an optimized page and we’ll tackle links in the next module. OK, so with on page Deseo, there are two main things we need to cover. The first is arguably the most important and that’s to ensure your page satisfies searcher intent. We’ve already covered the three CS the search intent, which again will give you very basic guidance on the type of content to create the format to use and angle to go with. But the actual content itself is what will leave your visitor satisfied or dissatisfied. So you might be wondering what exactly do I write about in order to satisfy searchers? The short answer is to learn from your competitors. The top ranking pages are ranking at the top for a reason. Google and other search engines deem them as the best candidates to satisfy a search court. So they’re clearly doing something right, at least from the perspective of a search engine. Now, while the content will vary from topic to topic, the way you research a competitor’s content will be more or less the same. Let’s go through an example. So let’s say that we want to create content that targets the query best golf club sets. To start, I’ll go to keywords, explore and search for the query. Then I’ll scroll down to the SERP overview to see the top ranking pages. Now, if you don’t have any account, you can use our free search checker tool to do everything I’m about to do. All right. So looking at the SERP, we want to pick out the top three or so relevant ranking results and be relevant.

I’m talking about pages that match the dominant search content based on the three CS we’ve discussed so many times now. So in this case, the majority of pages are blog posts in the listicle format with freshness as the content angle. So that means we wouldn’t look at pages from Amazon or Golf Galaxy because these pages are clearly e commerce category pages and are therefore outliers to the dominant search content will also exclude the pages from Golf Digest and Business Insider since it doesn’t look like they’re intentionally targeting our query. So I’ll open up these three pages in new tabs and what we’re going to look for are similarities in their content, specifically in the sub topics. And we’ll also look to deepen our understanding of content, format and content angle. Looking at the first page, you’ll see that they’ve created a list of categories for the best golf club sets. So there’s best selling, best game, improving Ion’s and so on. Looking further down, they have a subheading which is the make and model of the golf club set, followed by a brief review of the clubs. The next page also has a summary based on more broad categories like Best Value, Premium Pick and Best Choice. And based on the table of contents, you’ll see that they followed a similar structure where the make and model of the clubs are used as subheadings. They also add a brief description of the clubs as well as some swimmable. Bullet points in the final page does pretty much the same thing, but you subheadings as the make and model, followed by a short review. Now, unless you’re a golfer, you may not have caught this minor, but perhaps important detail. All the pages talk about sets that would appeal more to beginners. For example, they all talk about Callaways Strato set and they all include sets from Wilson’s staff. In my opinion, these were an appeal to an intermediate or advanced level golfer. All right. So at this point we know that we should create a listicle blog post with freshness as the angle. We also know that the content should likely be targeted. Actually, beginners, a couple of common sets that were mentioned in all posts where the Callaway stratas as well as a set from Wilson’s death. Now, it’s important to note that you don’t have to include these in your post, but it’s simply an observation I had made. We also saw that the top two out of three pages had top picks for categories like Best Game Improvement Clubs as well as Best Club. For the money, finally, we know that the subheadings should be the name of the club set. Another thing I recommend before you start writing is to do a content gap analysis at the page level.

A content gap analysis at the page level will show you common keywords that the top pages are ranking for where your page isn’t. But since we don’t have a page, we can still find common keyword rankings among a few top ranking pages using a Trev’s content gap tool to get started. Go to our site, explore and paste in any one of the world’s next head on over to the content gap tool. Now I’m going to take the three you where else we analyzed and put them all in the top section of this tool. So what this is saying is show us keywords that any of these targets ranked for where at least one of them ranks in the top 10. Now, if I run the search, you’ll be able to see the keywords that these pages rank for and the position that they’re ranking it. As a general rule of thumb, the more you URLs that rank high for the keywords, the more relevant it’ll be to your content. So to narrow our search down a bit, I’ll click on the intersections dropdown and select both two and three intersections, meaning only show me keywords where at least two of our targets are ranking in Google and at least one of those targets is ranking in the top 10 from here. Just skim through the list and look for interesting sub topics that might be worth adding to your post. In addition, you may be able to learn some interesting things about the audience as well as the language they use. So as you can see, people who search for this query are mostly looking for men’s clubs. People want to know the best clubs for the money. They want to see cheaper options, and others are looking specifically for a set of irons. These are all things you should consider as you craft your content. All right. So armed with this information, you should be able to create a great post with a searcher in mind. And while the content is the most important part, there are also a few more technical on page optimizations you should do. Let’s go through a few of the most important ones. First is to include your target keyword in your title when it makes sense. Adding your target keyword to your title should come naturally. For example, our title for this post is forty five Best Free SEO Tools. Tried and tested and Free SEO Tools is our target keyword.

Now there will be times when it makes more sense to use a close variant of your target keyword. For example, this post is targeting the query how to get YouTube subscribers. But our title is Nine Ways to Get More YouTube subscribers because we went for the listicle angle. The next thing you can do is to use a short and descriptive URL slug. Short and descriptive URLs help people immediately understand what the page is about before even visiting them. Just look at these two you URLs there on the exact same topic, but one is much more descriptive than the other. This part of the world is called the slug, and the easiest way to choose your slug is to use your target keyword where spaces will be replaced with hyphens. Again, you should only do this when it makes sense so you don’t need to worry about forcing it. Now, if you’re wondering if you should use sub folders to describe categories, that’s entirely up to you. All right. Next is the meta description. The meta description is HTML code that’s meant to briefly summarize your page. And search engines often use this text right within the SERP. To my best knowledge, meta descriptions aren’t used as a ranking signal, but they can influence clickthrough rates. And for that reason, I think it’s important to add to your pages. Now, it’s important to note that according to our study of one hundred and ninety two thousand pages, we found that Google rewrote better descriptions nearly sixty three percent of the time. So I wouldn’t spend a ton of time on them. But you should still include them. All right. Next up is to add internal links to and from your pages. Internal links are links from one page on the same domain to another. And they’re super powerful because they can pass link authority to other relevant pages. And they also help search engines better understand a page’s contents. For example, if I had a site in the Careers Nesh and I was writing a post about how to write a cover letter, then I definitely want to add internal links from other relevant pages, like one on how to write a resume. More importantly, visitors who want to learn how to write a resume would probably want to know how to write a cover letter and vice versa. To find opportunities, you can go to Google and search for site colan your domain dot com and then add the topic you’re writing about. Then visit relevant pages and see if there’s an opportunity to add an internal link to your new post. Alternatively, you. Use of Cytotec tool, completely free to sign up for an HFS Webmaster Tools account your site and then run a crawl, then you can head over to Link Explorer to find internal linking opportunities. We have a short but helpful video on how to do this on iTrust Product Updates, YouTube channel. So I’ll link that video up in the description. All right. Next up is to optimize your images. In the last twenty eight days, we’ve had over 4000 visits to our blog from Google Image Search. While that pales in comparison to our 500000 monthly organic blog visits, it’s still four thousand visits. Now, optimizing your images for SEO is three fold. Number one, Namir image files appropriately. For example, this is a picture of a puppy. If you took the photo yourself, then chances are your smartphone or camera named it something like IMG Underscore and then a million numbers instead. Change the file name to something like a puppy. Not exactly rocket science, but according to Google file, names can give Google clues about the subject matter of the image. No, to use descriptive alt text. All text short for alternative text is an HTML attribute that goes in your image tag. So the syntax would look something like this where the alt value should describe the image. All text helps improve accessibility for those who are using screen readers or if the image fails to load, visitors will be shown the alt text instead. Now Google recommends creating useful information rich content that uses keywords appropriately and is in context of the content of the page. Yes, Google explicitly says to use keywords, but they also say to avoid stuffing keywords as it results in a negative user experience and may cause the site to be seen as spam. Meaning don’t do something like this. Now, looking back at the syntax are all text isn’t exactly descriptive, so let’s change that to something like puppy sitting on a couch. If you use WordPress, just adger all text here when inserting your images in the CM’s should do the rest. All right. The third thing you’ll want to do is compress your images. Compressing images makes your image file sizes smaller, leading to faster load times. And page speed is a Google ranking signal. There’s a free tool for compressing images called Short Pixel, which has both a web interface as well as a WordPress plugin. And the last thing I highly recommend is to optimize for readability. Here are five simple but effective tips you can use to improve readability. Number one right in short sentences and short paragraphs, because no one wants to lend on a page with a huge wall of text to use descriptive subheadings. So people who are skimming the article can easily find the things that are important to them. Three Use a large enough font that’s easily readable on both desktop and mobile for avoid using big words. It’s more important that people understand your content. And five right as you speak, your content will be more conversational and entertaining. To read a free tool I recommend using is called Hemingway App. It’ll give you some writing tips as well as the readability. Great. I’d recommend trying to keep things at or below a sixth grade level. Now there are other on page optimizations you can do, like adding open graph meta tags or oggi tags for short. These will allow you to customize the titles, descriptions, images and other information when your pages are shared on social media networks. There’s also schema markup, which is code that helps search engines understand your content and better represent it in the search results. For example, these pages use the recipe schema type. So Google is able to show things like the recipes rating, the number of votes, the total time to make the food as well as nutritional information. If you have a WordPress site, then you can add oggi tags and schema with plugins like Rank Math or Yoast. Now, again, the most important part of your content is that you’re striving to satisfy searcher intent. Yes, the technical things are important too, but they’re more like the icing on the cake. So here’s a full on page SEO checklist.

Take a screenshot and make sure to subscribe to your channel, because next week I’ll be releasing our next module on an exit strategy called Link Building. Or if you’re watching this at a later date, all of the links to our videos should be in the description. I’ll see you in the next module.

Leave a comment

Your email address will not be published. Required fields are marked *