The tool that helps you grow your search, traffic, research your competitors and dominate your niche. Now, if you’re new to on page, it’s basically the practice of optimizing Web pages to help them rank higher in search engines. And while on page work likely won’t be enough to rank for competitive terms, it’s a foundation to hire Google rankings and more traffic for your site. With that said, let’s get to the checklist. The first step is to understand and match. Search and search content basically means the reason behind a search query. For example, if someone searches for by headphones, they likely want to see category pages from e commerce stores. And you don’t have to guess what search antennas, since Google gives preference to pages that their users are happy with to search for your target keyword and analyze the types of pages that show on the first page. After all, user happiness essentially means satisfied search content. So let’s say you had a website where you sell supplements and you want to create a page targeting the keyword best protein powder. If you look at the search results, you can tell right away from the titles that they’re all blog posts that follow a list style format. So for this scenario, I wouldn’t advise creating a product or category page targeting this keyword, because if you’re not matching content, you probably won’t rank. Now, while it’s easy to stop here and start writing, I highly recommend actually visiting these pages to get a better understanding of what they’ve included in their posts. For example, if you look at this post, you’ll see that they’re primarily focusing on categorizing protein powders by type best grass feed, whey protein powder, best tasting protein powder. They then go on to give you a description of that specific product and end it off by breaking down the pros and cons. And if you look at another one of the top three results, you’ll also see that the focus is on types before brands analyzing the top results. It’s like looking through the lens of Google. Their job is to return the most relevant results for any given query, take notice of intent and make sure your page matches it. Step two is to increase topical relevance of your page.
We ran a study and found that on average, the number one ranking page for Target Keyword ranked for nearly a thousand other relevant keywords in the top 10. So what you want to do is find related subtopics to ensure your piece is thorough. And there are a few ways you can find these related subtopics. First, analyze the top ranking pages and look for relevant keywords. So this time you’ll see related keywords like way isolate, concentrate, grams and calories. Second, use Google’s auto suggest. Just type in your target keyword and you’ll see a few suggestions like for women, for men, weight loss, weight gain, smoothies and bocking, which are all related to protein powder. Just make sure that these are in fact related subtopics and not standalone topics of their own. To do that, Google, this is just a keyword. And if the results are completely different to the results for your main target keyword, chances are you should target the keyword with its own page. Number three use the people. Also ask balks to find points worth covering here. You’ll see common questions people are asking like what is the healthiest protein powder and which way protein is best for muscle building. Finally, you can scroll down to the bottom of the page to see additional keywords and potential subtopics for your post. Now, the downside to these methods is that you’re kind of guessing. So a better way to do this is to use a content gap tool, which is going to show us common keywords that the top pages rank for in Google. And to me, this is much more valuable since you’re essentially looking at the exact keywords Google has ranked a single page for. So why wouldn’t your page be able to bring for those same keywords? So I’m in the content gap tool and you’ll see that I’ve pasted in a few of the top ranking pages for the query best protein powder in the top section and I’ve left the bottom section blank. What we’re asking the tool to do here is show common keywords that any of these pages rank for, where at least one of them ranks in the top ten in this to ensure that our results are relevant, since keywords in position fifty probably won’t be very helpful. So let’s run the search. And now you can see data that shows you which subtopics you should cover to narrow the list down even further. Let’s change the number of intersections where all three pages need to rank in the top one hundred and we’re down to around one hundred and forty relevant keywords to skim through. So you should talk about whey protein. You’ll also see that for women is a recurring theme here and people are also specifically looking for vanilla protein powder. Now that you have a data driven outline, you should be able to write your post and create content that perfectly matches the content of your future visitors. Let’s move on to step three, which is the use short and descriptive you URLs in our study on various on page ranking factors. We. Found a clear correlation between the number of characters in the world in a page’s ranking position in Google. Now correlation doesn’t mean causation. So I don’t want you to take this advice as a be all end all. So let’s say that your page title was 11 best protein powders in twenty nineteen. Now, if you’re using a CM’s like WordPress, it’ll automatically change the overall slug to the title and replace space’s with dashes. This URL is longer than it needs to be. So as a general rule of thumb, use your target keyword as the Eurail slug. So in this case, I’d leave it as just protein powder because it’s short and descriptive. Now there are a couple other benefits worth noting. The first people are most likely to click the search results that best match their search query and descriptive URLs could help cement your page as that result. Second, descriptive URLs tend to include your target keywords. And since people often use your URLs as anchor text when linking to a page, it can be helpful. Now, if you already have your URLs that are long and or not descriptive, I wouldn’t worry too much about changing them. If you’re getting a good amount of search traffic, for example, medical news today gets around fifty three million search visits per month. And if we go to the top pages report, which shows us their pages with the most organic traffic, you’ll see that their pages still get a ton of search traffic. Despite having numeric URL, Slug’s now stat for is to add your target keyword in your title minute description and H1 tag if and when it makes sense to. And there are two reasons why I highly recommend including your target keyword in your title tag description in H1. Tag number one.
When we study two million keywords, we found that there was a small correlation between rankings in the strategic placement of exact match keywords. And number two, it can help searches quickly understand that your page is the most relevant for their search query. For example, let’s say you want to find an article with reviews on refrigerators. So you go to Google and search for refrigerator reviews. Now, if you were to see these two results, which one would you be more likely to click? Probably the first one since it uses the words you used in your search court. In other cases, exact match keywords can look quite spammy. For example, you wouldn’t create a title like this simply because the keyword has a bit of search volume. So bottom line, you don’t need to stuff exact match keywords into your titles or even content. For the sake of it, you can use synonyms, stop words and connecting words. Google is smart enough to figure things out. Just make sure your content is on point. All right. Step five is a super low hanging way to improve your on SEO and that’s to optimize your images with alt tags. Image all tags allow you to provide descriptive text for images on your page. Here’s what the code for a typical image looks like. And when you add the alt attribute, you would basically describe the image by adding alt equals your description. Now there are a few reasons why this is important to do. First, when your image fails to load on your page, the alt text will appear as a replacement to the image. Second, eight point one million Americans have a vision impairment and oftentimes they may rely on the screen reader. All text can help provide a more rich experience for your users. And third, all text can help you rank your images in Google Images. Jarmila confirms this by saying all text is extremely helpful for Google Images. If you want your images to rank, they’re looking at our Google search console data. You’ll see that in the past three months we’ve had around four million impressions from our images alone, which led to over five thousand clicks to our pages. Bottom line, it doesn’t take much effort to add a few words and describe your images, which could lead to big returns. All right. Step six is the ad structured data where it makes sense. And I’m sure you’ve seen search results with things like star ratings. This is the result of review structure data, which could have a positive impact on your click through rates. But using this isn’t just about increasing visibility in Google search, since not all schema types create additional details in the SERP. It’s about making it easier for search engines to understand what your pages are about. So while it isn’t a direct ranking factor, it may still help you rank higher in Google. Here’s what John Miller had to say. There’s no generic ranking boost for structured data usage. However, structured data can make it easier to understand what the page is about, which can make it easier to show where it’s relevant, improving, targeting and maybe ranking for the right terms. You can use Google Structured Data Markup helper to quickly generate your own code. So for this article, I’ll select the title of the article and set the property as the name and then I’ll do the same thing for the author property. Once you’re all done, click the create HTML button and a piece of JSON code will pop up, which you can then add to your page as instructed here. Or if you’re a WordPress user, there are plugins out there that make adding markup super easy. Feel free to check out our video on our WordPress SEO plugin setup, which covers a coatless structured data plugin. All right. Step seven is to make sure your content is simple and easy to read. Creating clear and concise content can help search engines piece together what your content is all about. But what’s even more important, in my opinion, is making it simple and easy to read for real people. It’s believe that Google looks at user signals like dwell time in time on page to influence rankings. So if your content is complicated and difficult to understand, your visitors will be heading straight for the back button, which is never a good thing. Here are a few tips to improve readability. Avoid big words if you don’t have to use them. For example, don’t say proximity when you can see near you short sentences and paragraphs. This can simplify the read for users as big walls of text can be intimidating. Finally, as a general rule of thumb, right as you speak, in fact, everything that you’ve watched in this video is scripted. And if you’ve made it this far, it’s because it was easier to digest. Had I written the script in an academic tone, you would have probably been gone a while ago. To benchmark readability, you can use a free tool called Hemingway. Ed, just paste your content in there and you’ll get a readability score. I suggest aiming for around a fifth, the sixth grader level. For the most part, this is the on page. So checklist we use at Atrius and it works tremendously well.