I’ll be honest with you, it’s often easy for established sites to build backlands without much effort. In fact, we haven’t done outreach for links in a while yet. Our link profile continues to grow at a steady pace now. I’d love to say that it’s all because of high quality content, but the truth is that our brand has built an audience credibility and trust over time. But what if you have a brand new website or if people don’t really know who you are in your industry?
Well, today I’m going to show you how to build back links to a brand new website in a systematized way. Today I want to talk about which links you should focus on creating first and how to progressively get better links as you build your brand incredibility. Let’s get to it. So assuming you’re starting with zero links pointing at your site, the first thing I’d focus on is building links to your home page. There are three strategies that I find work really well. The first method is to build citations and create social media accounts to boost trust signals. Citations are online mentions of your business, and they’re most commonly used in local. So if you’re a local business, you basically find business directories and add your business name, address and phone number, which are collectively known as Knap. In a twenty eighteen study by MOZ, they found that citation signals help websites rank in both the map pack and organic search, and these are usually no links. So the purpose of these links isn’t to build a website or page level of thought, but it’s to somewhat legitimize that you do have a real business. A great way to find these opportunities is to search and Google for something like your city and your job. From here, copy down a few domains from local competitors ignoring anything like directories. Next, we’re going to use HFS Link Intersect Tool, which will show you who’s linking to one or more of your target, your URLs. So I’m just pasting the homepage URLs of my plumbing competitors here. And as a final step, I’ll set the most you URL since we want to see who’s linked to just their home pages, since that’s where the link will generally point to. Let’s run the search. Generally speaking, the more intersections there are from the referring domain, the higher the probability of it being a place to create a citation. To analyze the link, click on the number and then click on the link. And as you can see, the company’s name, address, phone number and a link to the website are all there. So I’d go in at my site to this directory to know whether your website targets visitors locally or globally. It’s also worth creating social accounts with a link back to your site. But don’t bother signing up for every network out there. Instead, focus on the primary ones in your niche, whether that be Twitter, Facebook, Instagram, Pinterest and or LinkedIn. Even if you don’t plan to use the social network immediately, it might be worth creating the account so you can also claim your business name. The second thing you’ll want to do is build authority links to your home page. To do this, I like using helper Reportero, also known as Herot. Herot is a company that connects journalists to sources and sources to journalists to sign up for an account as a source.
And you’ll get emails with a list of queries from journalists at various publications. And these aren’t just your run of the mill publications. There are journalists from places like Forbes, The New York Times, Huffington Post, you name it. Responding to queries quickly and concisely can land you mentions and links to both your homepage and or social profiles. A few places I’ve been featured because of Harrill Are Inc magazine, Reader’s Digest and CIO, to name a few. This, in my opinion, is the easiest place to get authority links that can boost trust and rankings, especially since you’ll be judged on your knowledge more than your current online visibility. Third place that I think is absolutely awesome for homepage links. Our podcasts, podcasts are hot and there are a ton of them in almost every industry. Best of all, podcasters are always on the lookout for interesting guests that can provide value to their audience. And for almost every podcast I’ve seen, they’ll provide a link to the guests homepage, as well as other resources that come up throughout the interview to find podcast opportunities to search on Google for something like your niche podcasts. And the results should almost always be list posts with popular podcasts in your industry. So let’s go to this awesome page on the twelve best podcasts. Scrolling down, you’ll see podcasts like Authority Hacker in Search Engine Nerds. So let’s click through to this one. And as you can see, they’re featuring numerous guests in the space. So this might be a good podcast to pitch. To expand your list even further, go to one of the podcast episodes scrolling down. You’ll see links to her websites like Express Writers and Content Hacker. So I’ll copy one of the domains and put it into H.F. site explore. And since we know that podcast generally linked to home pages, I’ll set the search to euro mode and run the search. Next, I’ll go to the back and support where we can see all pages linking to the home page to filter our results. I’ll type podcast in the include search box. Then I’ll set the search filters to only look for that word in the titles and URLs, the referring pages. And it looks like I could contact other sites like Pro Blogger Schedule and Shane Barker to potentially be a guest on their shows. Not only our podcast, a great source for links, but they continue to send us new. Customers every month doing these three activities are a great way to build high quality home based links as well as to boost trust signals. Now let’s move on to some page level link building strategies, because links to your home page alone won’t be enough to build sustainable and growing traffic. One of my favorite strategies is resource page link building. This is where you get back links from Web pages that curate and link to useful industry resources. And the sole purpose of their existence is to link out to other relevant pages, making them easy links to get. Now, what I love about the strategy is that you can branch out to pages on broader topics. So let’s say you had a blog post on Crossfade exercises with a lot of link building tactics. You’d probably have to find a page where they mentioned something super relevant like Crosthwaite. But with resource pages in building, you can try and get links on pages that cover broader topics like fitness, weight loss and exercise. So just go to Google and search for something like in your colon resources that HTML entitled Colon Fitness. Now just visit the pages, make sure they’re actually resource pages and link to external resources and pick your content appropriately now rather than rehashing what I’ve already said. I highly recommend watching our video on Resource Page Link Building, where you’ll learn how to execute this step by step. Another link building strategy that I highly recommend is the skyscraper technique. This strategy is simple. You find a page that has a lot of links, improve on that topic and then reach out to those that are linking to the original page and ask them to link to you. A great way to find skyscraper opportunities is to use HFS Content Explorer, which is a searchable database with over a billion pages of content, complete with social and SEO metrics.
So let’s say that I want to create a post on Instagram marketing. I’ll type that in the search bar and I’ll also change the search mode to a title search. Now, a requirement of the skyscraper technique is to find pages that have a lot of links. So let’s set a filter to show only pages that have at least 50 referring domains. And you’ll see that these articles have gained a ton of links. And you can look at the content to see if you can improve on them after you’ve created your superior page.