Keyword Research Tips for Affiliate Marketing Sites

Today, I’m going to show you some of the best keyword research tips to find revenue generating topics for your affiliates site. Stay tuned. Not all traffic to your website is going to lead to affiliate commissions, some pages will go on to generate hundreds of dollars, others tens of thousands of dollars, and some won’t even generate a dime in commissions.

Now, the thing with affiliate marketing is that you shouldn’t forcefully plug products just for the sake of getting a commission. People aren’t going to click a link just because it’s there. You need to find topics that A, get searched in Google, YouTube or whatever search engine you’re optimizing for and be topics where it’s natural to plug product recommendations. So before we get into the tactics, it’s important you understand the concept of search or intent search and then tells us about the purpose of a search as query and it’ll determine whether you can organically recommend products, for example, if someone searches for best protein powder. Chances are they’re in the market to purchase a product, but they want to weigh out the pros and cons, look at different brands and assess variables like price, quality and so on. As a result, the searchers are more likely to click in the affiliate link in that post and possibly make a purchase, whereas a topic like what is protein powder is more informational in nature. So based on the keyword alone, we don’t know whether the searcher is writing a research paper, is exploring the world of supplements or wants to know which type of protein powder to buy. Simply put, this topic probably wouldn’t generate many clicks to protein powder products because the majority of people aren’t in the market to buy it. So with that in mind, we’ll talk about four different types of affiliate keywords and how they fit into an affiliate marketing site. And these are general comparisons, branding comparisons, product reviews and Tanay keywords. Let’s go through the value of each type and I’ll show you how to find tons of opportunities in virtually any affiliate niche now for the purposes of this tutorial. Let’s say we’re working on a site that promotes products for babies. All right. The first type of keywords are general comparisons. These are your typical best product name keywords, for example, best strollers, best carriers, best baby bottles, etc.. These types of keywords are super easy to recommend products because that’s essentially what the post is about. The keyword best implies that there are comparisons that need to be made. On top of that, people searching for these best product name keywords are likely in the market to purchase something in the near future. Why else would they be looking for product comparisons? So to find these keywords, you’ll need a keyword research tool and obviously I’ll be using keywords explore. So I’ll start off by searching for a broad keyword, like maybe next I’ll go to the phrase match report. Since we want to generate keyword ideas and since we’re looking for general comparison keywords, I’ll click the include filter and Type in test, which will show us keywords that include the words best and our keyword baby. And right away we have a massive list of great comparison topics. Now, since there are over one hundred and ten thousand keyword ideas, we can narrow down the list to just low competition topics using the keyword difficulty filter. So let’s set a maximum keyword difficulty score does something low like 10, and there are some great topics here that are worth considering. Now it’s important to note that you shouldn’t just go after keywords with low CD scores.

As you may have noticed, our sort of low difficulty topics are reviewing cheaper products like Baby Bathtub’s Lotions and Wrap’s. So while these can help you generate revenue, it’ll be very much a volumes game, whereas products with a higher price tag, like best car seats, will usually be more competitive. But there’s a way to actually find keywords that target higher ticket items while still being relatively low competition. And these are topics that target a specific person or need in the general format for these keywords will be best product name for user, for example, best car seat for small car or best carrier for Neuborne. So let’s go back to keywords explore. In this time, I’ll enter a few higher priced items like car, stroller and crib. Again, I’ll go to the phrase match report and finally click the include filter and type in best karma. For now, since the URL words tab is chosen, it’s going to show us keywords that include one of our high ticket products and both of our included words. And now you’ll see keywords like best convertible car seat for small cars, best car seat for five year old and so on. Now a CD of twenty eight isn’t exactly low, but if you click on the search button, you’ll see that some pages are specifically targeting convertible seats for small cars. And despite having a. A website authority and freely referring domains, there’s still outranking some of the more authoritative generic pages. So this could potentially be a great keyword opportunity for our baby site. All right. The next step of keywords are branded comparisons. These are keywords where a searcher wants to compare the differences between two branded products, for example, that might be beat Studio Wireless versus Bose QC. Thirty five. These types of keywords usually have lower search demand, but they convert very well because the searcher has likely narrowed down their purchasing decision to a few products. The easiest way to find these keywords is to create your own list of brands and put it into a keyword research tool. So assuming I wanted to find Staller comparisons, I can search for Thugaboo City Select and up a baby. Next, I’ll go to the phrase match report and again I’ll go to the include search box and this time I’ll type in verses since we’re looking for comparison keywords for any of these brands. So something like a baby cruise versus Vista would seem like a really low hanging topic, seeing as these strollers retailed for five hundred to over a thousand dollars. And looking at the SERP, you’ll see that the top ranking pages come from low D-R sites and have fewer referring domains. So it looks like they can be beaten quite easily. Now, if the company you’ve inputted makes multiple types of products like strollers, car seats and bottles, then it may be better to input model names as your keywords like of a baby cruise, of a baby vista and so on. All right. The next type of keywords are detailed product reviews. These will be keywords like those thirty five review or up a baby vista review. Searches that are looking for reviews on these topics are probably very close to making a purchase.

They’ve researched multiple products. Something caught their attention about a specific model, and now they want a more in-depth review on it. Now, just like the branded comparison keywords, search volumes will be lackluster, to say the least. So if you’re going to buy these products and actually review them, you’ll want to make sure you’re reviewing products that people are actually searching for. A simple way to find brands and models worth reviewing is to go to a popular e-commerce site and look through the different categories and brand names in their navigation. So right now I’m on buy vibe dot com and I’m looking at the shop all car seats page. Now, if I click on the dropdown for Brand, you’ll see a list of brand names that you can jot down. So I’ve already gone ahead and done that and saved a list to my clipboard. So I’ll paste 10 of those into keywords, explore and run the search and let’s head over to the phrase match report and we’ll hit the include filter again. But this time we’ll search for review with an asterisk which will act as a wildcard. And now we know exactly which brands we want to review and some specific models which you now have keyword metrics for. So by this point, you should have enough topics where it’s easy to include product recommendations. Now, the last type of keyword probably won’t directly contribute to revenue, but it serves an important purpose. And these are two keywords which stands for trust in authority. In order to rank your pages, you need to have some kind of page level and or website authority, meaning you need backlists. But unfortunately, all of the keyword types we’ve discussed so far are commercial in nature, making it tougher to get links to these pages. I mean, would you rather link to a post of 10 random kitchen knives, one on how to sharpen a kitchen knife? Probably the latter, right. Seeing as it’s noncommercial and provides more objective value for your audience. So creating noncommercial content with the intent to educate and inform your visitors is helpful in two ways. Number one, you build trust with your audience. And number two, you build authority through links. And that’s where TNA topics come into play. The purpose of these topics are to provide useful information to your audience in a linkable resource for bloggers. So to find these keywords, let’s search for a few seeds that are related to our baby site. So I’ll type in parenting toddler and newborn. Next, I’ll go to the questions report, since these will all be informational topics. Finally, I’ll set a minimum keyword difficulty filter to something high like 40. And the reason why I’m setting a high minimum CD is because of the keyword difficulty. Metric is based on unique websites linking to the top 10 pages. And now we have a list of topics where we know the top 10 pages have lots of links pointing at them. You just need to decide whether the topics would be useful to your target audience. Look at the SERP and then analyze some of the background profiles of the top ranking pages. Now, even though visitors to these pages may not be ready to make a purchase right then and there, you can link internally to relevant money pages, which should give you a revenue generating post, a boost in rankings. And we have a full video on this strategy called the Middleman Method. So I’ll link that up in the description. So by now, you should be able to find more than enough topics to fill up your affiliate sites content calendar. But before you do that, I strongly recommend watching our full keyword research tutorial where you’ll learn how to assess ranking difficulty and choose topics based on traffic potential, which are two things you should be doing for every topic you target.

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