Welcome to the third lesson in our keyword research module, in this lesson, I’m going to show you how to find keywords for your website based on the things you learn in lesson one and two of this module. Let’s get started. So keyword research is the process of finding keywords that people are searching for in search engines. And the general process can be divided into two macro steps. Step one is to generate keyword ideas, and step two is to validate whether those keywords are worth going after. Now, this lesson is mostly about step one generating keyword ideas for your website. And in order to do that, you need a keyword research tool, keyword research to show you information on keywords like their search volume, keyword difficulty scores and other SEO metrics. Plus, they should help you discover potential topics worth going after. There are a lot of tools out there and you’re free to use whichever ones you want. But for this course I’ll be using HFS keywords explore. Now, I also understand that some people may not be in a place to purchase SEO software right now. If that’s you, then we also have a free tool called HFS keyword generator, which is a good place to start. I’ll leave links to both tools in the description. All right, so we’re going to be doing some keyword research for the rest of this lesson, so let’s say that the website we’re doing keyword research for is a golf blog. And the way this blog generates revenue is through affiliate commissions, meaning they promote other people’s products. And when someone clicks on one of the links and makes a purchase, you’re compensated with a commission. So the first step is to come up with the list of keywords in a keyword is just a broad keyword related to your niche. So I’ll go to keywords, explore and add a few seats for our golf site. So that might be golf balls, golf clubs and golf hats, to name a few. Next, I’ll go to the phrase match report, which will show us keywords that include any of these phrases, and just like that, we have around one hundred and twenty five thousand keyword ideas with search volumes and a ton of other helpful metrics, some of which we’ll touch on later. Now, one hundred and twenty five thousand keywords is just way too much to filter through. So before we continue, let’s take a second and revisit the five point checklist from the first lesson in this module. Again, the five things we’re looking for when it comes to choosing keywords are one, we want keywords that have search demand to keywords with traffic potential. Three keywords with business potential for we need to be able to match search content. And five, we want to know how hard it will be to rank at the top of Google for that keyword. So what we’re generating keyword ideas will be able to check off the first four points. As for the fifth, we’ll tackle that in the next lesson. All right. Let’s look back at our list of keyword ideas and start checking off some of these boxes. So first, we need to find keywords that have search demand. To do that, you can set a search volume filter to show keywords with a minimum volume of at least three hundred monthly searches. And now that list has just shrunk to three hundred and fifty one keyword ideas, which will be easy to manually filter through.
The next point on this checklist is to see if they have traffic potential again, traffic potential is a more reliable metric than search volume because not all searches result in clicks. And at the end of the day, we want traffic, not searches. To check the traffic potential of a topic. You need to look at the top ranking pages and see how much traffic they’re getting. To do that, you can click on the search button beside any of these keywords. So if we do that for the quarry golf clubs, you’ll see that the top page gets around sixteen thousand monthly search visits from the US. Now, if you don’t have an office account, you can get a free version of the SERP using a checker tool. Next up is business potential again, business potential is simply the value a key word has to your business. And while sixteen thousand monthly search visits seems great, you need to consider the fourth point on the checklist, which is to ask yourself if you can match search intent. As you can see, almost all of the top ranking pages are e commerce category pages. So searchers are probably in shopping mode, but we have a golf affiliate blog, so the site probably isn’t selling golf clubs, meaning we can’t create an e-commerce category page and therefore we won’t be able to match search content. So seeing as this query doesn’t fulfill the points on our checklist, we wouldn’t go after this keyword. Now, looking further down the list, you’ll see the quarry, best golf balls, it has a high search volume and if I click on the search button, you’ll see that the traffic potential is around 5000 monthly visits from the US. Pretty good. Now, in terms of business potential, this keyword would have a value of three because our site makes money by reviewing and recommending products. So it would be super easy to organically recommend products in a best of post, which I assume would lead to a fair amount of affiliate commissions. As for search content, these are blog posts in the listicle format with the freshness content angle, as you can see from the titles of the top ranking pages. So this query checks all boxes and passed our initial sniff test. So I’ll click on the checkbox and add it to my golf keyword list. Now, checking the search for all of these keywords will be pretty time consuming, so there’s a quick technique you can use to find relevant keywords, and that’s to use keyword modifiers. A modifier is an add on to a base keyword. For example, if our base keyword is golf hats, we can modify this keyword by adding best top or the current year and modifiers. Tell us a lot about search content. A word like best again tells us that a comparison needs to be made. So searchers are probably looking for listicle blog posts with various different product recommendations. Now, if a word like how or what is in the keyword, then it tells us that the top pages will likely be blog posts or videos with step by step tutorials or some other informational content. So with this knowledge, we can actually filter this keyword list down to a keywords that likely have business potential and be keywords where we can match search content. For example, since we’re doing keyword research for an affiliate site, modifiers like Vest Top versus End review would likely bring up topics where we can organically recommend products. So if we go back to the keyword list, we can click on the include filter and paste this list there. Next, I’ll hit the any word tab since we want to find keywords that include any of these modifiers as well as one of our keywords hit apply. And we now have a list of around 30 keywords that are most likely going to have high business potential. Plus we know that ninety nine percent of the time the results for any best type keyword will be listicle blog posts. And we know that we can match search content with our affiliate blog. Now, if we switch the modifiers in the include filter to words like how, what, who, where, why guide and tutorial, then we can apply the list to find informational topics that we could write about on our blog. And pretty much all of these key words will be fair game for our hypothetical golf blog. Now, if you plan to use a list of modifiers, then it’s worth noting that you should probably do it with much broader seats. For example, you’ll see that we only have 10 keywords when using the search volume filter paired with our list of informational modifiers. Now, if I change the key to just golf, said the volume filter to a minimum of three hundred monthly searches and then paste in my list of informational modifiers, hit the any tab and click apply. Then you’ll see we have a lot more topics that we could potentially create content around. So if this is a method, you want to try and take a screenshot of this list of modifiers and feel free to use them in your keyword research. Now, after doing keyword research for exactly thirty three minutes and 14 seconds, I was able to compile a list of over one hundred and ninety key word ideas in my golf keyword list. Now one downside to using keyword research tools is that the list of keyword ideas will usually be limited to words and phrases that include your seats. But there are other great keywords that won’t necessarily include your seats. So how do you find them? Well, the best way to find these keywords is to look at pages that drive the most search traffic to your competitor sites, because if your competitors are ranking for keywords that are sending them a ton of search traffic, then I’m sure you’d want to get in on the action right now by competitor. I’m not necessarily talking about your direct business competitors. I’m referring to your organic search competitors, which are websites that rank for keywords that you’d want to rank for. So to find these competitors, I’ll go back to HFS keywords, explore, but this time I’ll click on my golf keyword list. Next, I’ll go to the Traffic Share by Domains report, which will show you the websites that get the most search traffic based on your keyword input. In this case, our golf keyword list. So as you can see, sites like Golf Digest, Golf, Dotcom and Golf W.R are getting the most searched traffic from the keywords that I want to hypothetically rank for. But we already know these keywords since we created the list. So what you can do is click on the carrot beside a domain. You want to research further and then click talk pages, which will show you the pages that send the most search traffic to a website. And check this out. Golf Digest page on game improvement irons gets around fifty four hundred monthly search visits from the US. This page that ranks for what degree is a sandwich gets around forty seven hundred monthly search visits and we wouldn’t have seen these in the keyword ideas report because they don’t contain our seeds. So you can just skim through this list, look for potential topics, then go through those four points in the checklist for keywords that are interesting to you. Add them to your keyword list and once you’ve exhausted a website’s top pages, rinse and repeat for the other organic search competitors until you’re satisfied with your list and if you’re still unhappy with your list, you can try and find other seeds within this report. The two that stand out to me right away are Sandwich and Fairway Woods.
So I’ll go back to keywords, explore and type those into the search box. And seeing as both of these are different types of golf clubs, you can add pitching wedge putter putting and so on and so forth. Bottom line, there should be no shortage of keyword ideas and you should be able to use these two methods to build a solid list of topics to keep you busy for years. But here’s the thing. Even if you’ve checked off these four boxes on the checklist, there’s still one left and it won’t matter if you don’t rank for your keywords. So tomorrow we’ll be publishing the next lesson where we’ll go through a simple process to understand how hard it’ll be to rank for your keywords in Google.