We at the U.S. conference in London, down by the houses of Parliament, because I want to talk about Jacobs law of the Internet user experience now Jacobs Law of the Internet user experience, not law like what they’re debating in parliament here behind me. It’s not just something voted on by politicians.
It’s not even something like I decided on Jacobs Law. It’s just how things are. It’s more like a law of nature. So it’s law of the Internet. User experience says that users spend most of their time on other Web sites that your website. So when people get their cumulative experience of all of these other websites, that adds up to their understanding of how websites should work. What are the design conventions on the Internet? So if your Web site does the same as most other Web sites, then when somebody arrives at your site that I know how to use it, they’re going to focus, therefore, on your products, your services, your offerings, your content, your message, which is what you want.
On the other hand, if you violate Jacobs law of insert user experience and you do things differently just to kind of, oh, let’s try some new fancy thing. No, because then people are not going to know how to use it and not to be confused. And if people are confused on the Web, what most often happens is they just leave the back button. Beckman’s the back button is very attractive on the web. And so they’re just going to be out of that.
You lost that customer. So I really, really strongly encourage you to pay attention to Jaquiss Law of the Internet user experience, follow to sign conventions, do the same thing as most other websites do because remember, users spend most of their time on other websites than your website.