I really have two questions here. Either they’re right or they’re wrong. And if they’re right, I mean, that I guess is is good for them and it’s bad for you in that case. But I think it’s the more likely the case that if the other people really are good designers and are specialized in doing good design, they’re probably not great researchers to make and probably do some research. I mean, definitely it’s it’s not that hard to do your research, so I’m sure they can do some. But the point then becomes for you to prove that there’s value in not just doing that quick and dirty usability started. Actually, anybody can do once they’ve taken a few courses on it. But also these kind of deeper like, let’s say to a discovery, like we had a course on that in this conference on how to discoveries or how to do other more advanced type of user research that can really take the product to the infamous next level. But I mean, it’s true that the deeper insights can have enormously, much more value. I mean, the smaller insights, a very important, because we all know that design can just be killed by like one wrong button or one wrong icon or one wrong word. And so we need. So, yeah, every detail is important. And many of those details, it’s a really terrible design. Then almost anybody can find them. If they bother to test with five users, you’ll find it. But a lot of the additional insights do require better research methodology, better ability to do research. And so that, I think, is where you can improve your your your extra value from being able to do some of these things and step outside just like, OK, let’s look at the you know, this week’s friend and this one little feature that we’re designing right now. And can we tweak that a little bit? That’s also important to do. But besides that, there’s also the bigger picture type of thing that does require dedicated research where maybe you go off and spend several months on the big research project, not going to get the design designers to want to do that. It’s just not their job, I guess.
Kind of related related to that a little bit. You mentioned, you know, if something is a really long research project.
Andrea Carpenter from Denver asks, What about user experience? When you’re a consultant, like what should consultants and maybe agencies be doing to strive to be as effective practitioners as an in-house team? Maybe.
Well, I mean, there’s a difference between an outsider and an insider, I mean, various differences, but one of the differences is the people who work in the company every day. I mean, they will always know more about that product as they worked on it for years and years and years. So what is the value of not having that knowledge? So I think there is a variety of different values that you get from coming from the outside. One is, I think, the fresh perspective. That’s just invaluable because the people who have worked on something for years and years, they can know that’s the way we do it. And they kind of maybe forget sometimes some of the some of the basic conceptions may be wrong. And they’re big, big areas that you were just neglecting and not fulfilling meeting customers needs. But because you’ve always done it in this way, you keep refining it in that way and making it better, hopefully in that direction. But don’t think about we can do this completely other direction. That could be the big leap. And that’s the other thing that the outsider can can provide is that they have worked and a lot of other projects. Now, one of the firm rules of consulting is you can never tell one client about another client. I mean, in our company, you will never hear us talk about what we saw with any client because then you have no business after you have to spill the beans there. So no consultant will ever tell you about another client, but they also can wipe their brain. They know they have seen hundreds of other designs and hundreds of of different types of users, et cetera. And so they will have this much broader set of insights of alternative ways in which one can do things. And so that means that they can come from the outside and provide that fresh perspective and do and develop quite often a very nice boost to a design product just by the fact that the outsider and maybe like the one last thing they can do because they’re the outsider, is that they can also maybe speak the truth a little bit more clearly. Sometimes on the inside insider, you have to be a little step carefully because you know that it’s some person’s pet thing, this feature, even if it’s useless. But if you’re the outside consultant because that this feature is useless, you ought to get rid of it. Right. And that’s the benefit of being a consultant. You can speak the truth more and more clearly and also actually sometimes sometimes even be valued more as well. And that’s one thing we have to also sometimes experience that sometimes will go and give it advice that there are some people in the client and they kind of know that point already. But because now comes like a famous outside expert and says this, that sometimes is listened to more. So there’s a variety of different ways in which being the outsider can add value and they’re on the other side. And also things for the insight. It can add more value because they’ve been there for forever. And they know like if you want to get this through, you go and talk to this person. But the other thing to go to that person, I mean, interesting to know if you’re the insider, so I think both are very valuable.