After his keynote at the Las Vegas UKCS conference and attendees asked Jacob Neilson how we can improve the user experience of medical devices and make them more enjoyable. Add speaker
Well, again, it’s hard to say whether you’re always going to, like, enjoy like getting an insulin injection. But on the other hand, I think you can make things that are more or less unpleasant and you can also make things easier for certain types of products. You can certainly make things that would, in fact be enjoyable and that are pleasant to touch and they’re easier to use. And they’re just in many of I mean, all the different ways that we talk about user experience, all of those things work wonders and also apply to medical devices. I think they just have the problem that they have this feeling that you really don’t want to kill the patient. So that becomes like therefore the only thing, but it’s not the only thing, because not being killed is not the only value in life. You know, you also while you haven’t been killed, you are sort of alive in the meantime. And so, uh, so therefore you should preferably have a good time during all those many years that you have not been killed. And and so therefore, I think that does have to become a value, just as so many other values are also also important. You know, so if we still don’t want to kill the patient, but we also do want to want to make make it more pleasant for them how to make that make that change of mindset in that industry, that may be harder, but I can only kind of go back to a game, maybe some more competitive pressure. And I think that is a little bit in certain type of products I’ve seen where maybe in the cases where it’s more individual choice by the patients, it actually is very similar to what I was saying about enterprise software. As long as the choice between getting A getting B is not made by the same person as using it, you have a harder time getting usability. Appreciate it. But there are certain types of medical devices that people like to go and buy for themselves. And for that, it definitely is a competitive advantage for the manufacturer to say, buy this one, because you can actually use it because you’re not going to be more happy using it than buying this other thing. It’s just too complicated and it’s just going to sit on your shelf and it’s not going to improve your quality of life. Now, when we have to educate, like, you know, hundreds of thousands of medical doctors, as well as the people who sit in various kind of bureaucracies and hospitals.
And this is a long, slow process. But ultimately, I think it will happen. And I think the reason it will happen is because the quality requirements are going up in terms of people’s demand for better experience and less patient patients with having things are too awkward and so difficult to use now. So in the past, almost everything was hot and awkward and difficult to use in terms of technology. And that’s less and less so every year. I mean, despite what we might complain about, honestly, things are getting better. And so that also means that people’s expectations, because people’s expectations are based on their what they experience. And so it’s and so many other fields, they start experiencing kind of better and better things. You know, at some point of time we’re going to get to have more kind of pressure and maybe some patient advocacy organizations or caregiver groups, interest groups and so forth will put on more and more pressure. And then we’re going to see that movement. But I do think I’m sorry to say it’s going to be a more slow, slow movement.