At the keynote at the U.S. conference in Las Vegas, an attendee asked Jacob Nielsen how today’s UKCS designs might be perceived in the future.
Yeah, I think probably if we hypothetically think about what speech people might be giving in 14 years, they would probably consider going back to look at today’s products. They were terrible. I mean, this is a mind that is true for many other fields, too, though. I mean, if you think about medicine, like when they used to draw blood was the way they wanted one to cure people are the surgeons wouldn’t wash their hands when they would move from treating a dying patient to treating a new patient. I mean, so they would infect the new patient really, and make it worse. That’s how medicine used to be. On the other hand, if you think about how a hospital runs today compared to how this hopefully it’ll be in 50 years, doctors in 50 years will probably man these butchers, you know, in twenty eighteen they made all these mistakes. So that’s how it kind of is for the progress. So I definitely really think that user experience will be vastly better in the future. I completely think so. And therefore, if people think back to today’s world, they will think that it’s terrible and it is really terrible. I mean, I showed you the statistics of these very hyped up, you know, leading products with artificial intelligence and how little people can actually use them. And that really is a disgrace. But even if you think about things that we think about being old, well established nicely, how to do it, like, you know, check out from an e-commerce site.
However, there are still a lot of errors happen. There’s still a lot of cases where people go to a site and then they can’t use it. There’s there’s a lot of those cases as well. So today’s user experience is only really good compared to what we used to have, because that’s what we will have. Man, we are suffering today. We’re just not suffering as much as we used to. So, so, so progress is not happening, but we only halfway and then the progress curve, actually, I don’t even think we’re only halfway there if we really think about kind of the potential for technology to help people be designed for humans and operate the way that really will make a broad population capable of mastering technology. I mean, if we if we were even 10 percent there, I’m not even sure. I think that there’s a really vast potential for improvement ahead of us. But, you know, I mean, I like, I suppose in a positive note rather than negative note, because the flip side of saying that we’re only 10 percent there is to say that no us old timers who have already been that we have made the progress from like the one percent of potential back in the days to 10 percent there. And you guys, you can now have the next 90 percent worth of improvement that’s going to happen. And I really do think it will happen. And I think that no US user experience people, we are the ones who really will will bring, you know, the future into being and will make, you know, the world, whether you talk about the world economy or talking about, like the experience of the general population, all of those type of things being suppressed by technology, whatever many things, all these things that we are the ones who are actually going to be driving that future. I mean, in the past, there were other disciplines that did great work, like the steam engine engineer. So that was great work. Nice. And the locomotive engineers who got the railroads going, I mean, all those people have done their past part at making the world go better, better every century. And the next century is our century.