What is the point of reaching out to these guys with our own guy to audit? I mean, what do I tell them? They’re the most article is bad. Our article is awesome. So you should swap that link to us. Pretty sure this kind of outreach email will go directly to trash, but I think it’s a pretty decent outreach excuse here. This article from yours is freaking six years old. In other words, by linking to this article, they’re giving their readers an outdated resource. Isn’t that a compelling enough reason to send them an email? Now, in all honesty, our own audit guide is not super fresh either. It’s two years old as of today. So we’ll have to update it first to be able to effectively pitch it as a better replacement to that outdated article that they’re linking to. And my outreach email would probably look like this. Hagon, I have noticed that you’re linking to surrounded by most from one of your articles, but I’m afraid that most guys this dated 2012, which means it’s six years old and therefore massively outdated. We’ve just published an awesome guide to audit at our own blog, and I invite you to check it out. It talks about some new tech that is being used in our audience as of today and gives people a rather clear instructions on how to audit and fix their websites. And if you happen to find our guide useful, perhaps you would consider linking to it from your article. Thanks, Tim. I’m sure you agree that is a pretty decent outreach email that feels personal and doesn’t look spare me all because I’m using a good outreach excuse.
The reason why I am reaching out to them. This is uber important. If you don’t have a compelling reason to reach out to a person, don’t reach out to them. Other than that, did you notice that my outreach excuse is focused around them and not on myself? They are linking to an outdated resource. Well, they could be sending their blog readers to pressure and much better piece of content. So your outreach email should be focused on the recipient, not you.
Why would anyone care about the random person who is reaching out to them out of the blue? So you have to find a way to make your outreach email about them, just like it did in the example that they just shared. And to fuel your thinking process, let me give you three common outreach excuses. No. One, you know, they are interested in the topic. And your article provides a fresh angle that they can’t afford to overlook. Number two, you know, they have a strong opinion about something. And your article has some new and unique proof that further confirms their stance. Number three, you actually mentioned them in your article and featured their work. As you can tell, the first two or three excuses are very much alike and they relate on the fundamental rule of content marketing. They can stop rehearsing and gain in the game. If your content is awesome and unique, many people would be happy to get a personal heads up about it. You can use the first Auldridge excuse if you’re 100 percent sure that your article talks about something that your recipient doesn’t know, just make sure to articulate that something in your outreach email. Don’t make them read the entire article to find out what it is. And the second outreach excuse is all about sending them some additional details or arguments about the things that they already know. This could be a new case study that proves their point or maybe some relevant news. Now, the third outreach excuse is entirely different this time. You’re not appealing to their knowledge, but to their ego, who doesn’t like when others say good things about them and future their work? If you ask me, I surely do. And whenever people reach out to me saying that some of my work was mentioned in their article, I feel like a total ass. If I don’t check it out and reply them to at least say thanks in marketing, we call the strategy exhibit. So whatever you mentioned the work of other people in your article, you should always give them all the credit and you should always send them personal notes of appreciation for doing such amazing work. But like with any other strategy that they’ve shared in this course, it won’t work unless it’s genuine. If you try to shoehorn dozens of people in your article with the sole goal of exhibiting them, trust me, that won’t work. OK, so these were the three general outreach excuses that I recommend you to use when reaching out to people. But what about Bucklings? So far, we only discussed how to make people care about your outreach email and reply to you. But how do you persuade these people to link to your article? Well, I’m afraid there is no way to do it unless, of course, you offer the money or kidnap their cat, which is something that they don’t really endorse. But they just showed you a nearly bullet proof outreach excuse. Right. Linking to a six year old outdated article is clearly a big issue that these guys would care to fix, right? Not really. There’s a good chance that they don’t really see this as a problem. And even if they do, they might not use the replacement that we are offering them and that link to something else.
Instead, I’m afraid there’s no magic outreach excuse or a selection of words that would persuade these guys to link to our article right there right now. That’s why I didn’t even ask them to do it, at least not in a direct way. I remember how we framed my request. And if you happen to find our guide useful, perhaps you would consider linking to it from your article. I didn’t say, could you please link to our article, that kind of request would cancel everything I wrote earlier to make my outreach about them and they would obviously ignore it, which is why I’m not being pushy with the link request. Remember the fundamental rule of content marketing? Well, I’m hoping that my content will do the job of persuading them to link to it, not my direct request. And besides, based on my own experience, most people are very reluctant to go back and update their old articles. But if you manage to impress them with your content, many of these people will gladly link to it from one of their future articles. So this is how you write ridiculously effective outreach emails without being pushy or ruining your reputation in the industry. One last tip, follow ups. I do not know who was the first one to say that it’s a good idea to send follow ups, but from my own experience, they do more harm than good. So we don’t advise you to send follow ups. OK, maybe just a single one. I mean, have you seen any case studies where people got a lot of positive replies on their third or fifth follow up? I haven’t, but I’ve seen quite a few cases where people publicly ridiculed battered emails and those nagging automated follow ups. And that was my last outrage tip. But in all honesty, I could easily record another long lesson about outreach because I have quite a bit of experience being both the sender and the recipient. And they actually published two articles on the topic of outrage, which I highly recommend you to read. And that’s the end of this lesson, as well as the end of this entire course. I sincerely hope that you enjoyed it and that you are going to put all those tips, tricks and strategies into action and grow the traffic of your blog and the revenue of your business and should even mention that you would totally make my day. If you tweet me anything solo and say what you think about this course now that you finished it, it took me nearly a year to put this whole thing together. And if you’ve learned something cool from me, please let me know about it. That’s it. Signing off now and hoping to hear from you soon by.