How to Set up Google Alerts for Passive SEO and Marketing

I’m going to show you how to set up Google Alerts for passive prospecting, brand building and more knowledge bombs. Stay tuned.

Now, today is all about smart and passive marketing through web monitoring. Now, rather than having to search for outreach prospects, whether that’s for collaboration’s links or guess posting opportunities, you can get them emailed to you without lifting a finger using Google alerts. And the same goes for some other marketing opportunities to let’s get started.

Google Alerts is a super simple tool to use. In fact, I can show you how to set up Google Alert in 20 seconds. First, go to Google dot com slash alerts and type in your search query. Next, checkout the alert preview to make sure it matches what you want to be notified about and click on the show Options dropdown to further customize your alerts settings. So I’ll set the language to English and choose to receive all results. Then click the create alerts button and you’re done now. Any time a webpage matches your search query, Google will send you an email notification that looks like this. But there are three things that you need to know about Google alerts. The first one, if you don’t use Google search operators, your inbox will likely get filled with a ton of irrelevant results. The second thing is that Google doesn’t send content that has already been published, so they’re only going to send you new content alerts. And the third thing, as far as our tests have gone, Google Alerts does not send you every page that’s in their index, meaning you’re going to miss out on a ton of perfectly good opportunities. In fact, we put to the test and found that on average, our tool produced two thousand three hundred and seventy six percent more results than Google for the exact same queries. So let’s jump into some smart tactics to get only, or at least mostly relevant results that are going to be worth your time. The first alert will help you find an unlimited and completely passive stream of guests posting opportunities. A couple of common search operators used in Google to find guest posting opportunities are topic entitled Colen Right for US and topic entitled Colen Become a Contributor. But the frequency of new right for US pages that are published each day is likely more infrequent than actual guest posts that are published. And remember, Google Alerts isn’t going to send you historical data, but we can actually get very relevant results very frequently using the footprint guest post by to keep things super targeted. You can use the entitle operator and enter your topic, then type in guest post by as a phrase match. So if I have a blog on suppliments then I would type entitled Polan Suppliments plus guest post by. And if you look at the results preview, look how targeted these results are. Since we’re looking strictly for articles with the words suppliments in the title, you can expand the search by adding more entitled parameters. So if you have a large team of guest writers, you might do a search like this in title colon supplements or entitled colon vitamins or entitle colon protein powder or entitled colon nutrition plus guest post by. And you can see that the results are still very relevant, but you’ll get a lot more results since you’re broadening the search query with multiple categories to get historical results, you can run a unique query inside content explorer, just type in author, colon guest and then within parentheses type link building or keyword research or search engine optimization or whatever topics you write about.

Next will set the one article per domain filter since we don’t need to pitch the same website twice. And you’ll see a nice list of websites that are clearly accepting guest posts. As a side note, our Alert’s Tool and content explorer share the same database so you can set this query as a mentions alert and get new guest posting opportunities sent straight to your inbox. The next alert is to monitor your brand or unlinked mentions. This one’s easy, just type in your brand name and variations of your brand name within parentheses, separated by the search operator. So for us that might be HFS or H.F. or Atrius or a hearse. Next type in minocycline E Traffic.com minocycline Twitter dot com and you can exclude any other social media sites. The minocycline part tells Google to ignore mentions from our website HFS dot com, as well as a few social media networks. Since we’re not interested in social monitoring for this example, then I’ll check the settings and make sure that the frequency is set to once a day only pages in English. And I want Google to send me all the results. We have a great blog post with a few more tactics on unlink mentions, so I’ll leave a link to that in the description. The next alert is to monitor questions in your niche. Using the site operator, you can monitor an entire website for any search court. For example, if you’re in the travel niche, you might want to monitor TripAdvisor and if you’re targeting programmers, then you might want to stack overflow or if you’re looking for questions on general topics. Then you might want to monitor Kaura, here’s how it’s done. Type in a keyword that you want to monitor. So for us, that might be. Then we’ll add site colon protocol. Now, any time Eskow is mentioned on Quora will be notified by email so we can jump in, answer and help out. You can also do this with brand mentions. If you look on Quora, you’ll see that there are quite a few questions about HFS. So we could create another alert that monitors mentions of our brand name simply by replacing the word SEO with HFS. While this is great for getting to new questions quick, you won’t know whether the questions will ever gain any traction. So a cool hack to find posts on forums that are getting organic traffic is to look up the forum Insight Explorer. So I’ll look up Peranakan. Next, I’ll go to the top pages report, which shows us the pages on that get organic traffic in descending order. Now, if I had a website unfinanced, then I would type that in here. And now you can see related pages on Quora that get organic search traffic and you can decide which ones are worth your time, the next alert is to get free press and links from journalists. Being a journalist is tough, and it’s best if I show you an example. A little while ago I was reading an article about Cinnamon and I found some critical errors in the post. So I sent the journalist an email, told her about them, and here’s what she said. Thank you so much. I’ll see if I can talk to my editor about this. I usually cover animals, but was required to write the cinnamon article in less than an hour. Now, I am by no means a cinnamon expert, but the keyword term that I was monitoring was related, which resulted in a deep link from a powerful website. Here’s how you can set up a Google alert to find opportunities just like this within parentheses. I’ll type in cycle in NY Times dot com or cycle in time, dot com or cycle and Fast Company dot com or cycle and Huffington Post dot com. And you can obviously add more or less depending on your needs, then type in a topic that you want to monitor. So that might be search engine optimization. Now, any time one of these sites mentions this keyword phrase, I’ll be sent a notification where I can chime in. But here’s the thing. Journalist, they publish and then they move on to the next story. So that means that getting them to add a link to your website or mentioning your company in a published article will likely be much more challenging than having them feature you in a future post. So rather than trying to get them to replace the article, try and build a relationship with them and be a source for years to come, the next alert is to monitor your competitors. And there are so many competitor monitoring tactics that you can use that are just there’s super powerful. So let’s say that we want to monitor mentions of back Linko. We can just type in back Linko minocycline back link dot com to exclude any mentions from his website. And without even clicking through to these articles, you can see exactly what the context of these articles are about, but you can expand this query by including key people within the company. In this case, we would just change it to back Linko or Brian Dean, minocycline back Linko Dotcom. Now, this alert will help you keep a close watch on your competitors, link building strategies and key relationships. And you can also monitor websites that are doing reviews on your competitors. For example, if you had a new software company that offered an interactive website builder, you could search for Squarespace entitled Quality Review. And from here you can contact authors and website owners, offer free accounts and ask them to review your software.

The next alert will help you find knap citation opportunities for your local SEO efforts. A big part of local SEO are knap citations, which stands for name, address and phone number. And there are thousands of directories out there where you can add your own structured citations, but your competitors are going to keep building them. So using Google Alerts, you can keep an eye on your competitors and monitor new citations that they’re building. Just set up an alert with this query. Competitors name plus competitor phone plus competitor address. First, Google the company name and look at the information from their Google my business listing. Next, I’ll copy their business name, a part of their address that should be consistent across their citations in the better portion of their phone number without the area code. And right away you’ll see a bunch of your competitors local citations in the preview so you can expect to get new alerts like these and then jump on them. The next alert is to monitor for theft of your digital products. So if you sell an online course, you probably don’t want people stealing it. In fact, this happened to our course blogging for business, which has now been removed. To keep an eye on the pirates. You can type in something like a plus blogging for business plus. And then within parentheses, we’ll add some common footprint keywords like download or torrent. Then we’ll exclude our site HFS all you can do the same for ebooks, but with a slight modification. For example, if we wanted to monitor for PDF copies of Digital Marketing for Dummies, we could type in the title of the book as a phrase back then that keywords like free or download and then add file type in PDF, which will look for only PDF. The next alert is a great way to find interview opportunities. Here’s the thing with content creation, a typical video or blog post on our channels takes around twenty hours to create. But an interview max one hour plus the host does all of the promoting for you so you can set up an alert using a query like this interview and Tim Solo or someone who gets interviewed frequently that you can monitor, then click on show options and set the source to video. Since a lot of podcasters will create a second copy for YouTube and you’ll see that the results are quite relevant. Now, it’s just a matter of pitching the host on why you should be interviewed and sharing some unique insights that their audience would love. Now, when you’re using these alerts, make sure to check the preview, or if you’re finding that you’re not getting enough results, then compare the results with HFS alerts and Content Explorer.

Now make sure to subscribe for more actionable SEO and marketing tutorials. And I’d love to hear from you about your go to Google. Alerts so keep grinding away, create some nice passive CEO alerts, and I’ll see you in the next tutorial.

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