Speaker 1: Last year, our channel got over one hundred seventy two thousand views from Google Search alone, and it wasn’t just luck. We focused heavily on video. So now there are three reasons why you should try and rank your YouTube videos on Google.
First, it’s much easier to rank high for competitive terms compared to Web pages. Second, the traffic you get is free and pretty consistent. And third, the extra things you need to do aren’t that difficult or time consuming. So today I’m going to walk you through the step by step process to rank your YouTube videos on the first page of Google. Stay tuned. What’s up, creators? As I’m sure you know, videos have been appearing more and more in Google search results. In fact, video carousels nearly doubled in the Serbs in twenty seventeen. Now, video is a bit different from YouTube video. So is the process of increasing visibility and ranking in search engines like Google, whereas YouTube is the process of increasing visibility and rankings in YouTube search the good news. Properly optimized videos for Google can also rank on YouTube and vice versa, with just a few additional things. So let’s get started with a step by step process to get more views to YouTube videos through search. Step one is to find video topics with ranking and traffic potential. Google ranks content that best serves a user’s query. And generally speaking, if videos are ranking high or are prominent in the search, it’s a sign that creating a video on this topic has potential to get views from Google. For example, if you search for best iPhone cases, you’ll see all results are more or less blog posts. So try to rank a video for this keyword would be pointless because you won’t rank and therefore you won’t get views through Google search now key in something like iPhone X unboxing and you’ll see all results are from YouTube. So in addition to YouTube search traffic, there’s potential to get views from Google’s audience to to measure the total traffic potential of a video topic. Just copy and paste a top ranking video URL in site explore and you’ll see the estimated amount of monthly search traffic gets. Now, just because a video ranks high on Google, it doesn’t mean it gets a meaningful amount of search traffic since some keywords rarely get searched. So there are three ways to find video topics with both ranking and traffic potential. First is to use it content explorer, which is a searchable database with over a billion pages to find YouTube videos with traffic to search for cycling and YouTube dotcom, which will now results to only YouTube dotcom.
Then add in your alcohol watch, which narrows it down to just videos. Finally, ad title Poland your topic, which will search all YouTube videos in our database with a word or phrase in the title. All right, let’s start the results by organic traffic and there are tons of relevant topics that have high potential to send more views your way. It’s also worth looking at the organic traffic graphs to look for consistency of traffic. So I’ll set the trends graph to the past three years and you can instantly see which topics would likely result in consistent views from Google. The second method is the search through YouTube’s organic keyword rankings. Just enter YouTube Dotcom Insight Explorer, then go to the organic keywords report to see all keywords the site ranks for next use. The include search box to search for a broad keywords related to your niche. To see the total search traffic potential, click on the carrot beside the URL you want to investigate and you’ll see an estimation of total monthly search traffic for that video. Again, if you find a topic that seems like it’s worth going after, click through to the overview page and click on the organic traffic tab. Ideally, you’ll want to see somewhat consistent traffic like this rather than inconsistent spikes and drop offs like this. The third way is to scrape, analyze, Google search results. You’ll need a Chrome extension called scraper to do this efficiently. Start by going to Google and search for site you to dot com and then a title related to your niche. Next click on settings, then search settings and make sure that you set the results per page to one hundred click save and you’ll be taken back to the search results page. Now you can right click on any link on the page and click scrape similar from here. You should have all of the YouTube URLs you can copy to your clipboard and if it doesn’t work for you, you’ll need to copy and paste some code into your XPath reference. I’ve left the code for you in the PIN comment just in case so you can copy and paste it yourself. Let’s clean this up by removing all columns except the column. I’ll click scrape one last time and then copy the URL to the clipboard. Finally go to dispatch analysis tool and pastoralist described your URLs and after you run the search, you should be able to see how much traffic each of these videos get from. Google, you can click on the traffic column to sort them in descending order and click through to the videos you want to analyze. Awesome. So after using these three methods, you should have some great video topics with ranking and traffic potential. Let’s move on to the next step, which is to create an optimized video. It goes without saying that your videos need to engage your audience, meaning a long watch times high audience attention and boasts for the session watch times. But you probably already knew that. Now, something a lot of creators forget is that the Internet is more or less text based. So if Google, YouTube or whatever search engine can interpret the text attached to your video, then you’ll never wreck. So optimizing videos aside from engagement is all about giving as much context as possible to search engines. And the way you do that boils down to the words spoken in the video, matching visuals and metadata. All of these are easy to implement, but they require some planning. Let’s go through some strategies for speech and video. I highly recommend scripting your content or outlining them in detail so you don’t go off on tangents. Plus, YouTube is able to extract some meaning from the audio and video. And I believe this is how auto generated close captions happen. Scripts and outlines help you to be concise, and they also allow you to mention specific keywords you want Google to pick up. For example, in the beginning of this video, I said last year our channel had over one hundred and seventy two thousand views from Google Search alone. And it wasn’t just luck. We focused heavily on video. So my goal is obviously to rank this video on both YouTube and Google for video OSSEO. But don’t get me wrong, you’re not going to start magically ranking on YouTube or Google because you said your primary keyword. There’s more that goes into this. In fact, the words and phrases you use can contribute massively to earning big features like suggested clips. I suggest the clip is a feature stampeding Google that’s timestamped to a YouTube video. They attract a ton of attention considering the amount of space they take up in the search. Based on Google’s research paper, they pass instructions using automatically processed transcripts. They then analyze the steps within videos using transitive verbs, which are action words about an object, i.e. mix the eggs or grind the beans. Also, since they originally tested their technology on recipe videos, they state any recipe state that is missing a verb is considered noise and discarded. So if you’re creating step by step instructional videos, use transitive verbs for your steps and keep them concise. More on this in a bit. The second thing you should do is match your visuals with your speech and this can all be done using Plan B, roll clips and post. For example, if I was creating a video on how to make perfect coffee, I’d say grinder beans using a burger and the beans into your arrow press. Boil your water to one hundred and eighty three degrees Fahrenheit. Now pour the water slowly in a circular motion. You shouldn’t say grind the beans with the manual hand grinder. This is mine, which I got for Christmas. It grinds decently, but boy, can they get tiring. This is also a key factor to earning, suggests the clips as indicated in the same Google Research paper. Third, you need to optimize your metadata. This includes things like your title description and I guess tags. But as a less valuable component, generally speaking, you’ll want to include your primary keyword in both the title and description, also based on my own observations. I found that adding a detailed description of the video helps us rank for more keywords. There’s more information on optimizing titles, descriptions and tags in our YouTube video, so I’ll link that up in the description.
Now, these are the basics of video optimization and in my opinion, the three most important things you should do for every video you create. By using these tips and creating an engaging video, you’ll heighten your chances of getting in video carousels and earning suggested clips. But there’s still work to be done. The next step is to add closed captions to your instructional videos. Remember, we want to help YouTube and Google understand the contents of our video as much as possible, and since the words that are spoken can easily be transcribed to text. This is probably the best and easiest way to add context to your video. So if you scripted your video, it’s a cinch. Just add your transcript to YouTube and sync them with your speech. Now, if your videos aren’t scripted, YouTube will automatically generate close captions. If your video is in English, it’s gotten pretty good, but it’s not quite perfect. For example, in this video, Tim is saying, Hey guys, this is Tim Solo from a Trev’s. And right now you’re watching episode number three. So bottom line, polished those auto generated captions or upload your own. In addition to context, YouTube says a creator Academi video. That text on screen has proven to be so engaging that it increases the Worchester completion rate. These two factors lead to a monumental gain in SEO ranking and engagement. So by using closed captions, you’re creating a better user experience for people with hearing loss, non-native speakers and for those at work or in a noisy coffee shop. All right. Step forward is to create an enticing thumbnail. It’s no secret that great thumbnails lead to more clicks. So I have a few tips to help you out. First, don’t use a screenshot or a steal from your video. Instead, create a custom thumbnail. That contrast from both Google and YouTube search. As you can see, we use blue and orange, which makes our thumbnail stand out. Now, compare that to a thumbnail that uses Google’s colors and you’ll see it doesn’t create the same effect. Tip two is to make your images congruent with the video title. Here’s one of ours on longtail keywords. When possible, we try to go beyond the typical business model and title, which, in my opinion, makes our thumbnail stand out from competing videos. The final step is to add timestamps to your videos, and this can help you get the key moments feature in Google. Google explains. When you search for things like how to videos that have multiple steps or long videos like speeches or a documentary search will provide links to key moments within the video based on timestamps provided by content creators. As far as I’ve seen, moments are only shown on mobile at this time. But as you can see, this video is spliced up with screenshots and timestamps to different parts of the video.
To do this for your own video, just ad time codes along with a short description beside it. We try and keep it simple with basic phrases and an easy to read format. It’s estimated that video will represent eighty two percent of all IP traffic in twenty twenty one in the fact that video is starting to dominate. Google search is a good indicator that it’s time for you to up your video game. We have a bunch of videos on YouTube videos and getting more views to your YouTube videos, so I recommend checking those out. And if you enjoyed this video, make sure to like, share and subscribe for more actionable marketing tutorials. So keep grinding away.