As the saying goes, the best place to hide a dead body is on the second page of Google, and it’s because only point seven eight percent of Google searches click page two results. So this tutorial is all about higher rankings and especially getting you off that second, third or tenth page. Stay tuned.
Now, before we get started, it’s important to note that in order to get the most out of this tutorial, your website and content should meet a certain level of quality. Generally speaking, your site should be mobile friendly, low, decently fast, have clear navigation and UX be secure using https. Be free of other glaring technical issues and your content should be well written. Not only are some of these direct Google ranking factors, but the process that I’m about to share with you will produce much better results if your website is up to scratch. Now I’m assuming you have existing pages that are targeting keywords. If you’re not, then go and watch one of our keyword research tutorials, which I’ve linked up for you in the description. All right. So here’s the entire process as a flowchart. Feel free to take a screenshot for your own records and let’s get started. Step one is to check the strength of the competition with any battle you need to know who you’re up against. And since we want to rank on the first page of Google, your competition is obviously going to be the top 10 results. Now, at this stage, we just want to do a quick spot check to see if the website’s ranking for this keyword are out of our league. So let’s say you have a relatively new SEO blog and you want to rank for SEO. You’ll see that the top pages are well known brands like Mor’s Search Engine, Land Workstream and Google. Chances are you probably won’t be able to compete anytime soon, whereas something like affordable SEO services for small business shows sites you probably haven’t heard of. So this might be more within your wheelhouse. The second thing to look at is website authority. At HHS, we use a metric called domain rating or D.R. This represents the overall strength of a website’s back and profile. Now, while I don’t use this as a main metric to gauge ranking difficulty, it can work well to spot check the relative strength of a brand. From an SEO perspective, if you’re not an HFC user, you can use our free website authority checker first. Enter your domain and you’ll see a D-R score. Mark that down, then you can use it to check the domain rating for the top 10 ranking websites. If you have an account, just go to Keywords Explorer and enter your target keyword. As you can see here for the keyword SEO, all the websites domain ratings are quite high. So if you’re Daria’s, let’s say 30, then you probably won’t be able to compete. As for the keyword affordable services for small business, you’ll see domain ratings ranging from six to eighty six. So for that D-R 30 site, I’d say it’s well within your wheelhouse if you’ve chosen the keyword that’s too competitive. Now go back to keyword research and if your keyword is remarkable, let’s move on to the next step, which is to make sure your page aligns with search and then search and means the reason behind the searches. For example, if you search for how to make a website, you’ll see that almost all of the ranking pages are How-To guides with step by step instructions to determine search content. Just Google your keyword and identify the three CS of search content.
The first C is content type. So are the top pages, blog posts, product category or landing pages. For example, the type of pages ranking for bi protein powder are all e commerce category pages. The second C is content format and this applies mainly to when you’re trying to rank informational content. Common formats include how to guides step by step tutorials, list posts, opinion pieces, reviews and comparisons. So if we look at the top pages for best tasting protein powder, you’ll see all pages, our list posts and third is content angle. This one is harder to quantify than type or format. The content angle is generally the dominant unique selling proposition used by the top ranking pages. For example, pages ranking for best protein powder. Almost all have the current year in the title, which to me says that freshness is the angle, whereas the pages ranking for blocking tips are taking the angle of for beginners. If you were to try and rank for blocking tips with an article called Seventeen Advance blocking tips for professional bloggers, it might be tough to rank. Reason being, the better you can match the searches, Corri, the better your chances of ranking high. If your page doesn’t match, search and tend you’ll want to update the page. So it does. But if your page is matching content, let’s move on to the next page, which is to ensure your content covers the topic in full. The way that you and I look at topics might be very different from the way Google looks at them, for example. If you and I were to talk about the best watch friends, I might talk about Apple and you might talk about Omega, ask five more people and you might get five completely different responses. Now, looking at Google’s top 10 pages for this query, it’s quite clear you should write a lifestyle blog post that focuses heavily on luxury brands. And if you visit the pages, you’ll notice something interesting. They all mention Rolex. So this is probably a brand. You should include two if you haven’t already. Now, this is kind of just guessing based on observation. So if you want to take it a step further, you can also do a content gap analysis at the page level. Just take a few top ranking pages and paste them in the top section of content capital. I’ve already done that here with five relevant pages. So let’s run the search. And now you can see queries that one or more of these pages are ranking for. Just sift through the keywords and you’ll get a better idea of subtopics you should talk about. Now, if your content isn’t up to par, then rewind and follow these steps. But if you’ve covered your topic in full, move on to the next step, which is to estimate the number of links you’ll need and then build them back, links are an important ranking factor. Not only has Google said it themselves, but pretty much every industry study has found a positive relationship between organic search, traffic and backblocks. Now, there’s no way to know an exact number of backings require because not all Balcones are created equal.
But we can get a rough estimate using keywords explorer to search for your target keyword and just follow the keyword difficulty score. You’ll see a little note that says We estimate that you’ll need backlands from around forty three websites to rank in the top 10 for this keyword. The way we come up with this number is by taking a weighted average of the number of unique websites linking to the top pages. So while this can work as an able metric, I recommend scrolling down to see the top 10 pages so you can analyze other factors like topical relevance of the pages and domains, as well as website authority. We have a full tutorial on assessing ranking difficulty, which I’ll link up in the description. Now, if you don’t have enough back links, then go and watch our link building play list and execute. But if you do have enough, let’s move on to the next step, which is to add internal links to your page. We already know that backlands can help boost the authority of your page, but internal links can also help tremendously. To find pages you should add links from. Just go to Google and search for site in your domain dot com and then a keyword that’s relevant to your page. You’ll then see all indexed pages from your site that have that keyword somewhere on the page. Visit the pages and add internal links where relevant. Generally speaking, the more authority you’ve built the linking pages, the more authority it can pass to the linked pages. If you don’t have any authoritative pages to link from, then I highly recommend watching our video on the middle man technique, which is an essential strategy built on the foundation of strategic linking. Now, after you’ve done everything up to this point, it’s just a matter of waiting. How long? Well, that depends. After studying two million keywords, we found that less than five percent of the top 10 pages were under a year old. So rather than sitting around twiddling their thumbs, go and repeat the process for different keywords and pages. But before you get all pumped up to do that, there’s one very important thing you should know. Ranking on the first page of Google may not be the answer to solve your woes. If you look at the CTR curve, you’ll see that there’s a huge drop off after the first two or three positions, meaning if you’re ranking in position 10, you’d only get around a one percent click through rate. So to put this into perspective, if you ranked in position 10 for a keyword that gets searched a thousand times per month, that’s only 10 search visitors, which may not be worth the effort. So instead of just going for a first page ranking shoot for the top three in, this will often come down to matching search content, creating throe content and building more links. I highly recommend watching our video on how to rank higher on Google as well as our link building playlist. But before you go, make sure to like, share and subscribe for more actionable SEO and marketing tutorials.