When was the last time someone shared your product and services pages? Better yet, when was the last time that you get a quote or contact page went viral? The truth is that website promotion doesn’t work that way. And if all you’re focusing on is promoting things like sales pages, you will likely fall behind. So how do you promote your website? You’re about to learn 10 proven ways to do it on a shoestring budget.
Now, there’s a ton of material to cover today, and the most important thing is that you get results. But there’s something you need to understand about these strategies before I teach them. Website or business promotion in the present day doesn’t work like it used to 10 or 20 years ago before people would sift through newspapers, send direct mail, and then they sit there across their fingers and hope that someone will be in the market for whatever it is that they’re selling. But the Internet has flipped the world upside down and made one of the world’s greatest resources accessible to everyone for free. Think about it. People look for reviews before they buy. And I bet that there are even times when you’re in the store and you’re looking for reviews before you buy something, or you might even be comparing prices to see if you can get a better deal elsewhere.
So as marketers, we need to adapt and respond to the need for quality and reliable information. So these website promotion tactics that you’re about to learn cater to how consumers respond today, and that’s through content. So let’s dove right into our website promotion X. The first way to promote your website is one of my favorites, and that’s to take a data driven approach to form commenting. Here’s the thing. Blindly answering every question in your niche on a form like Quora will likely leave you with zero results and a ton of wasted time. But there are a couple of things you can do to know with confidence whether the question has potential to drive traffic back to your website. So step one is to type in corrida comment. H.F. said explore and you can see that the domain gets one hundred and fifty one million search visitors per month. Now let’s go to the top pages report so we can see the pages that get the most organic search traffic. Now, let’s say that I have a website on college education. I’ll type in the keyword college into the include search box. Now you can see the estimated search traffic that each page gets. So it’s just a matter of picking and choosing the topics that are relevant to the content on your website. So let’s click through to this one that looks like it’s about the length of a college semester. And once you land on this page, you’ll want to look at two things. First is the total number of views that the question has had, which you can see in the sidebar if you’re logged into your account. Next, look for a recent answer to calculate the approximate monthly traffic. This one was answered around seven months ago and has accumulated around sixty six hundred views. Now do the math. Sixty six hundred divided by seven months is approximately nine hundred and forty two views per month. From here, you could provide a better answer than the existing ones and include relevant links. Back to your pages. From my experience, I’ve seen thirty to forty percent click through rates to links that support your answer. The next promotion strategy is to dip into untapped paid media sources so that automatically excludes Facebook ads and Google AdWords. Now, don’t get me wrong, both of these ad platforms are amazing and can produce insane y for your business. But in general, ad networks work as auctions. So as more people flock to these networks, the prices skyrocket. But there are less popular places to advertise for cheap. The one ad platform that I’ve been raving about over the past two years is Pinterest. Let’s check out these results from one of my pay campaigns. Just under 500 dollars spent translated into almost fifteen thousand clicks and one hundred and forty thousand engagements, which would be Rippon’s likes and comments. That’s ten cents per click, a dollar twenty three per thousand impressions and a penny per engagement. Now, you don’t need to spend fifteen hundred dollars per month. Instead, you can spend ten dollars twenty dollars 50 or 100 and see where that takes you. Pinterest is well known for the quality of traffic they send to websites, and it’s definitely one that I encourage you to explore if your target audience is using it. Other untapped ad networks that you may not have used are Outbrain to Bullah and Yahoo Gemini. Again, I found informational content to work significantly better than landing pages, so experiment and take advantage of these untapped networks. The next promotion technique is to guest blog. Now I know that guest blogging can be hit or miss since not everyone has a right for us page asking people for guest posts. So I want to share two surefire ways to find websites that you can approach confidently knowing that they accept guest posts. First is to Google a query like Guest Post by and then entitled Colen Your Topic, and you’ll find some very relevant websites that are clearly accepting guest posts. Now, if you’re an user, then you can use our SEO toolbar by enabling the Chrome or Firefox extension. And right away you’ll be able to see the metrics like domain rating and search traffic. So you can see how much Google traffic the websites get on a domain level. That way you’ll know whether writing for these sites are worth your time or if it’s an opportunity you should skip. So now you can pitch the website owners knowing that the. Set guest posts, even though they may not have a right for us page. Another way you can do this is using HFS Content Explorer. You can use similar search operators here. So let’s search for title in pregnancy. And then as a phrase matched guest post by next, I’ll click on the one article or domain filter since we don’t need to contact the same website more than once. And now we have two hundred and fifteen sites we can guess post for, plus all of the metrics to help narrow down the sites we want to write for. The next promotion strategy is to get free press from journalists using Herot. Harrill stands for Help. A reporter out there platform allows journalists to find sources and for sources to find journalists. After you sign up for an account, you’ll get email notifications that look like this. You just need to skim through the results and if something catches your eye, then you can read the full description. So this person wants some tips on maintaining a balance between your personal and business lives. And she’s also made it a requirement that you should be a small business owner or employee. If you fit the criteria, then click on the email link, write a short and sweet pitch that provides unique insights and fulfills all requirements that they’re looking for. And if they like your answer, you should get an email like this that will almost always include a high quality link. Back to your site. Let’s stay on the topic of PR with the next promotion strategy, and that’s to become a source for journalists on any publication that you want. Herel is awesome to get emails directly from journalists in your inbox, but the requests that come through can be hit or miss. Using Google Alerts, you can expand your search to only specific topics from publications that you want to be featured in. Let’s say that you’re an expert on hurricanes and you want to be a source for journalists on websites like The New York Times or the Huffington Post. So you can create an alert like this, just type with in parentheses cycle in NY Times, dot com or cycle and Huffington Post dot com or whatever website you want to monitor. And then I’ll type entitled Colon Hurricane. What this story does is it tells Google to send you an alert any time The New York Times or the Huffington Post writes an article where the title has the word hurricane in it. Now, when you get an alert that matches your criteria, you can skim through the article and look for a place where you can add more value.
From there, you would contact the author, introduce yourself with your qualifications and offer your expertize for that article or for any future articles that they might write on that topic. The next Web site promotion technique is to use social groups. And I’m not just talking about Facebook. Facebook groups are great and there’s a group for virtually any topic under the sun. But group owners and moderators are very well aware that people will often join their group just to promote their website, product or service. But you want to know another group that actually encourages posting links to your blog, Pinterest. Pinterest group boards are essentially collaborations where a group of people share links, images and videos. On a specific topic. You can find group boards by going to ping group dotcom and searching for your topic here. So I’ll type in animals and now you can see a bunch of group boards that would be worth reaching out to, along with a number of followers and how often content gets reopened.
Let’s click on this one on wildlife and you can see that the description shows some rules for the board. Other times the owner of the board will include their contact details. So contact them, ask to join their board and boom, you now have access to reach the boards followers with your content. In fact, group boards have been a huge part of the reason why. One of my accounts gets over a million viewers in sixty thousand engagements every single month. The next step is to create a free resource or tool and promote the heck out of it. Knowledge is power and if you can make attaining knowledge easier than all the power to you. So here are a few ideas of what you can create. First is a video course on a topic and it doesn’t have to be anything fancy, but it should provide value. So, for example, if I wanted to show people how to create videos for YouTube, then I might make three videos, one that talks about equipment and set up another on choosing topics and one on video marketing or YouTube video, another resource. You can create our templates at Atrius. We love creating Google Sheets and sometimes we include them in our blog posts, which enhances our articles because it helps people take action using the exact same documents that we use. And the last one is my favorite, and that’s to create a free tool. People are free and people of tools take this one as an example. You can paste in a line separated list and it converts it into a comma separated list. And according to H.F. site Explore, this page gets around twenty four hundred monthly search visitors from Google every single month. When I get it, you may not have the skill set to create these tools. Well, you can actually create a simple calculator using up work or even five hours starting at just twenty dollars. Here’s a really cool way to find tool ideas worth building a go to keywords, explore tool and type in college, assuming that’s a keyword related to my industry. Next, I’ll go to the phrase match report. Finally, I’ll type in the word calculator in the include box and right away we have a list of potential tools we can create. Looking at the top ten Google search results for the first keyword college GPA calculator, you’ll see that the top ranking page gen. It’s over seven hundred and fifty thousand visitors per month.
The next step is to take snippets of your articles to increase social sharing. If you look at one of our blog posts, you’ll see that it’s a massive list of 75 tips, in fact, that this post is over. Ninety seven hundred words. So the percentage of people who read the entire article will be slim to none. So you can splice each tip into a short snippet and you now have seventy five different things to share on your social media networks. In fact, that’s something we’ve done on Twitter, which has helped us generate over ninety three hundred social shares from just Twitter, Facebook and Pinterest. Turn each tip into an image and you now have seventy five posts you can share on Instagram and Pinterest. The next step is to partner up with complementary businesses and do a joint webinar. Here’s how they work. Someone from Company A contact. Someone in a complementary, non-competing business and asks, Hey, want to do a webinar together? The person from Company B says Sure. Then each company promotes the webinar to the respective emails, customer lists or whatever promotion methods they choose. Then when they present the webinar, they’ll both teach on the set topic, incorporate their products and expertize and usually pitch their product at the end.
So essentially you’re helping each other promote your websites, grow your businesses and generate more revenue. And this is a technique that we’ve been using. We recently joined forces with Bufford to deliver a free webinar on how to get more traffic to your website. Now, before you go out and start pitching random companies, I highly recommend starting with people you know and have an existing relationship with. So go through your inbox and try to reconnect before asking them for a solid. The next step is to repurpose your content on a good week. It takes around twenty hours to create a piece of content for our blog or YouTube channel. But rather than calling in a week, we take our content and repurpose them into different media types. The thing is that people have different learning styles.
Some want to watch video and others prefer to read a blog post. So let’s take the tips post again. Almost 10000 words of pure goal. So we turned it into a 17 minute video with a little bit of overlap, but some different tips that aren’t included in the blog post. Our video on local ASIO takes you through a step by step process where you can follow a story of ranking my local coffee shop, high speed coffee. Whereas the blog post gets into the nitty gritty details of each step. Other ways you can repurpose your content is to turn a blog post into a slideshow, presentation, info, graphic video, or if you didn’t start with a blog post, reverse it into one. These are some tactics that are working for us right now at our website and some that we’re still testing now.