Welcome to how to build links and promote content, we a blogger outreach. Here’s what we are going to cover in this lesson how to use outreach for content promotion, how to find thousands of high quality outreach prospects, and how to write ridiculously effective outreach emails. So let’s go part one, how to use outreach for content promotion. First of all, outreach is not a digital marketing strategy. Influencer marketing, guest blogging, broken link building. These are the strategies in digital marketing or tactics, whatever you prefer. And outreach is just a tool that you use in order to execute on them. If you want influencers to promote your content, you need to reach out to them. If you want bloggers to publish your articles, you need to reach out to them. If you want the website owners to fix their broken back links, well, you get the idea. That said, there is no such thing as an ultimate guide to outreach. It simply cannot exist because there is just too many use cases to consider. So in this lesson, I will not teach you all possible applications of outreach, which in fact go way beyond marketing and into business development and networking. We are only going to focus on using outreach for spreading the word about your content and lending some high quality Bucklings along the way and before a tackle. The two common outreach issues were to find out which prospects and what to say in your outreach emails. I want to address three things that people often get wrong when promoting their content. We are outreach, and the first thing that many people fail to understand is that outreach is in fact condom promotion. Imagine the situation. You emailed 100 people with a link to your article, 80 percent of them open your email, 30 percent, clicked your link and read the article. 10 percent emailed you back with their feedback, but none of them tweeted or link to it. Most people would conclude that their outreach has failed and would probably never bother doing it again because it doesn’t work. But think about it by sending 100 emails with 80 percent open rate, you’re putting yourself on the radar of 80 or some handpicked people from your industry. 30 percent click through rate means that thirty of this awesome people have actually visited your blog and read your content. And the 10 percent reply rate means that you’ve just made a connection with 10 awesome people from your industry, which, as we’ve learned in previous lessons, can often lead to a ton of additional benefits. Yes, you didn’t get any tweets or back links, but it would be wrong to say that your outreach has failed. As long as your emails get opened, your links get clicked and people reply to you. That’s why I said that outreach is content promotion, obviously. Thirty people visiting your blog is far from a life changing amount of traffic, but you’ve only sent 100 emails.
What if you sent a thousand or even 10000 emails that will translate into three hundred or even three thousand people visiting your blog. And they have no doubt that many of these visits will eventually result in tweets, Bucklings and all sorts of other side benefits team. But isn’t sending 10000 emails called spam? That is a great question. And it brings us to the second thing that people often get wrong. Number two, there is a fine line between outreach and spam. Yes, if you send 10000 emails in a week or even in one month, that is spam. There is no way to properly research this many people and send each one a personalized email in such a short time frame. So when they talk about reaching out to ten thousand people, I actually referred to a long term strategy that would be executed in the course of a year or maybe two, which gives you enough time to do it right and not be a spammer. Think of outreach and spam as two ends of one spectrum. This spectrum represents the amount of effort that you put into each individual email that you sent. This includes finding the person you want to get in touch with, researching them to make sure they’re a good fit, and obviously writing a personalized outreach email to them. On one end of the spectrum, we have an order generated list of people we should never bother to manually review, plus a generic outreach template which you copied from some popular guide to outreach and barely even customized. This approach is pretty much the definition of the word spam. And on the other end of the spectrum, we have a small list of people who you took time to thoroughly research, which gives you the opportunity to write a unique and very personal oldrich email to each of them. That is how outreach should be done in the ideal world. But in all honesty, both ends of the spectrum are nothing but extremes that you should stay away from. You don’t want to send ten thousand nearly random people a generic email template, especially if you care about your reputation in the industry. That would be an equivalent of shooting yourself in the foot. But at the same time, you don’t want to spend weeks researching a handful of people and crafting the most perfect outreach emails possible just to realize they’re too busy right now for whatever you’re sending them. The right approach is somewhere in the middle, albeit leaning more towards the ideal outreach end of the spectrum. Each industry is very different and they recommend that you experiment with the amount of effort that you put into each outreach email before deciding where on the spectrum is right for you to settle. And just in case you’re reluctant to give up on the quality of your outreach, I have one last piece of advice for you. Number three, perfect outreach doesn’t guarantee any results. I just mentioned the situation where you spend weeks thoroughly researching a handful of people. And sending them the best Oldrich emails they have ever received, and then it turns out they are too busy to reply, in all honesty, this is quite a common scenario. If you tried ultrarich before, I’m sure you will agree with me on that. And the reason why it happens is painfully obvious. Life gets in the way. Your perfect Oldrich email may flop due to a hundred different reasons that you are not even in control of what time of the day the person will see your email. Will they open it on their mobile phone or desktop computer either in the good mood? Is their schedule full right now? How many other emails they have received to date, etc., etc. etc.. So yeah, perfect outreach doesn’t guarantee any results. You need to mentally prepare yourself for this and not get discouraged when people don’t reply.
Your emails here are stress. We rarely get on rates above 80 percent and the reply rate almost never crosses 30 percent. And we consider these numbers to be quite good if your own numbers are way lower than ours. Here are a few quick tips. If you open rate is low, make sure you’re sending to the right email address, especially if you’re using some automated software to pull these email addresses for you. We have a great posted it shows blog that should help you with that. Nine Actionable Ways to find anyone’s email address. Also experiment with your email subject. If you’re using a generic email subject like something you might like, don’t expect people to open it. You should create subject lines that would somehow reflect your outreach. Excuse more about this later. Now, if your clicks rate is low, invest more time into vetting your outreach prospects. It can be that you’re simply reaching out to the wrong people or they’re no longer interested in the topic. Or make sure to clearly specify what’s so unique and awesome about your article that would make them want to click the link and check it out. And finally, if your reply rate is low, make sure you ask for their feedback. A simple request like let me know your thoughts actually works quite well in terms of getting replies. Also, make sure you’re not asking for a favor. Most people prefer to not reply emails because they don’t want to say no. As you can tell, these tips are mostly based on common sense and might even seem obvious.