A good SEO agency can make a huge difference to your business seriously with the right team behind you. You can see more calls, sales and a positive return on your investment. That’s why you should take care in choosing an agency for your business. If you Google the best SEO agencies, stop right there. You should definitely not hire the first agency on the list. This is where guys were awesome. But that doesn’t really help you, does it, anyway?
As someone who works at a reputable agency, I have five tips to help you narrow down that list of best SEO agencies from the search results. I’ll start with three tips you can try before getting in touch with an agency. Know your business goals. You really shouldn’t make any partnership decisions before outlining your business goals. Saying you want to show up in search engines isn’t enough. It’s pretty vague. So if you choose the wrong agency, you’ll pay for a whole lot of nothing. I’m slightly more specific. Goals you can consider are getting more customers through sales or leads, improving brand awareness, gaining more industry recognition or building a stronger reputation. Of course, you don’t only have to stick to those goals, just make sure whichever goals you choose align with your brand. Research the company’s expertize.
Different agencies have different capabilities to help you meet your goals. Some may only work in certain industries. Some may offer additional services outside of SEO. There’s also a lot to know about SEO itself. Three major parts of you are on page SEO, off page SEO and Technical Tessio, but you can get even more specific with eCommerce, YouTube, local SEO. You get the gist. Each type of SEO can impact your business in different ways. You don’t want to partner with the necessary agency that doesn’t have e-commerce experience. You’re an e-commerce business, by the way. You can find all the information about the different types of SEO on our website if you want to learn more. I have a budget in mind, SEO. It isn’t free unless you do it yourself. But that’s a lot of work for one person. Knowing how much you can spend in SEO can help you real agencies that are maybe a little bit outside your price range. However, going with the cheapest option just to save a few dollars can burn you. In the end. It’s like needing a new dining room chair and going with the cheapest option. You get it home and it falls apart. After a few weeks, because of its poor construction, the expensive chair might cost more initially. But in the last four years, in the end, the investment, the expensive chair pays off with cheap SEO services. You might end up with a one size fits all strategy for customer service or even some bad practices that get quick results. But at you penalized by search engines, not good at all. Now onto two tips for when you’re ready to contact an agency, evaluate their transparency. Don’t be afraid to ask how the agency will inform you about what they’re doing to get results. You’re paying for their work. So you have a right to know where your investment is going.
When choosing your rescue agency, you should know the processes in place for executing strategies like how they keep you in the loop on their progress toward your goals. You should also know how they report results. Do they just send over a document once a year with a bunch of numbers for you to interpret? Or did they prepare a custom report with valuable insights on a regular basis? So you actually know if you’re paying off, if they don’t tell you how they get results or at least how they communicate what they’re doing, you should probably look elsewhere for an agency that isn’t some secret, magical thing. So an agency should be open about what they’re doing to optimize their clients results, get proof of the agency’s success. It’s easy to pretend that you’re something that you’re not on the Internet. I can even claim on the emperor of space, but there’s literally no proof beside that stunning Photoshop image to back up my point. That said, any agency out there can say they’re the best, but you really need to find actual proof of this. When you’re researching an agency, you might find case studies and testimonials on their website touting their excellent customer service and superior results. They can control all that. I’m not saying you should ignore all these things, but just be wary. Look for third party reviews on sites like Facebook, Google, Klutch and Up City. Don’t be afraid to ask the agency for references so you can learn about their clients experience straight from the clients. If you know any local business owners or managers who work with the agency, ask them about their experiences to just do your research so you can choose the best SEO agency for your business. And that’s it for how to choose an agency.