In 2009, I started my first website and it was a rude awakening, the consumer was strong, the product was great and I thought I was one heck of a guy. Now, after telling my friends and adding some spammy posts on classified sites, I was making like four hundred bucks a week, which was awesome and super exciting back then. But I wanted more. So I started researching about digital marketing strategies and came across search engine optimization. And after hours of learning, the only thing I came out with is that SEO is the key to natural and scalable growth.
But I was a busy guy making four hundred bucks a week, so I did what all entrepreneurs are supposed to do. I hired an agency. Two weeks later, the agency disappeared and I was angry. So I mustered up my energy and decided to learn SEO myself. Fast forward almost 11 years and I’ve been able to rank sites, sell them for profits, and here I am creating SEO tutorials for one of the biggest SEO tools out there. Now, 11 years is a long time to learn SEO. So today I’m going to share with you how I would do things differently so you can get a shortcut to higher rankings and more traffic. Stating What’s up, aspiring CEOs Samal here with HFS, the CEO tool that helps you grow your search traffic, research your competitors and dominate your niche. Welcome to the world of Asia, the place where nothing is certain and so-called experts are preaching completely different things. It’s a crowded and noisy space where it’s easy to get information overload from so many conflicting tactics and strategies. And if you’re spending the majority of your time reading and consuming guides on how to do so, then you won’t have time to actually try it and become dangerous. And for that reason, this tutorial is going to highlight some of the principles that I think are absolutely critical to learn so fast and effectively. Let’s get to it now. The first thing you need to do is nail the fundamentals. Let’s say you wanted to learn how to drive a car before you can get to things like drifting. You need to learn the rules of the road. You need to learn how to start the car, accelerate and gradually hit the brakes to come to a smooth stop. Without these fundamentals, you wouldn’t even be able to get from point A to point B and echo is the same. You need to know the fundamentals before you can generate meaningful traffic to your site through search engines like Google. So the two SEO fundamentals you should learn are keyword research and on page SEO. After that can come the basics of technical ASIO in a couple of linked building strategies.
Now, rather than going any further into these techniques, I recommend watching some of our step by step tutorials that are all in the description for you. All right. So after you’ve nailed the fundamentals, something I highly recommend doing is getting an internship at a respected agency, in the words of Benjamin Franklin. Tell me and I forget, teach me and I remember involve me and I learn now whether you want to build your own authority sites or become VP CEO at a large company. The best place to start your career and CEO is by getting involved with people who are right there in the trenches. And the great thing about agency work is that you get the opportunity to work in various industries and on multiple types of websites rather than Googling or looking to a jobs board for something like a CEO internship, write a list of people or companies you respected in the industry. These might be people you follow on social media or you might be subscribed to their email newsletters. After you have your list, take some time to get on their radar. You can do something as simple as leaving thoughtful comments on their content because it’ll pay to be a recognizable name and face in their inbox. Then reach out with your value proposition in how you would be a great fit for their company. Now, I do want to note that if you have zero experience in digital marketing, offer to work for free for a few months. Yes, it might be a stretch, but you’ll be getting valuable experience, some handheld help from someone you respect and an understanding of what SEO looks like as processes perform the best that you can learn as much as possible. And that internship could very well turn into a paid or permanent position. Another thing I highly recommend is to apply the 80 20 rule to the 80 20 rule, also known as the Perito Principle, suggests that roughly 80 percent of the effects come from 20 percent of the causes. And since effects aren’t going to come from reading or watching videos, I suggest you spend 80 percent of your time practicing SEO and 20 percent of the time learning. If you’re spending more than 20 percent of your time consuming content, you’ll end up wasting time. And information overload can paralyze you from doing anything at all. And as your knowledge grows, you’ll find that you won’t get distracted by shiny tactics and become hyper focus on things that will actually make a difference for your bottom line. The next thing you should focus on is refining processes rather than searching for shortcuts to methodology, Seth Godin said. Things that look like shortcuts are usually detours disguised as less work in itself is a process and tasks often require multiple steps, and these so-called shortcuts can often take you two steps back instead of one step four.
So rather than looking for things that may violate Google’s webmaster guidelines, focus on breaking down micro tasks within your macro tasks and then improving efficiency. For example, if you’re noticing that finding emails takes up a lot of your time in your link building process, consider outsourcing that or using the spreadsheet from our 15 minute link building campaign starter. Or if you feel like publishing new content takes up way too much time, then take 10 minutes to research productivity processes for blogging, then try the processes out rather than hiring writers for ten dollars upon. The next thing, in my opinion, is one of the greatest skill sets that all great CEOs have. And that’s perseverance. Skill requires practice and practice requires perseverance. And like all good things in life, the greatest things come through failures. The best way to illustrate what I mean is by using the topic of link building as our example. I can’t even tell you how many times I’ve heard people say things like link building is an important drives me crazy. Even Google explains that their algorithm looks at things like the quality of content in the example they use to define quality is that if other prominent websites link to the page, which is a proven sign that the information is well trusted. On top of that, there are numerous industry studies that show clear positive correlations between the number of unique websites linking to a page in the amount of search traffic the page gets, and the same goes for the number of keyword rankings. So why so much hate towards link building? Because it’s hard and if you don’t have grit, you won’t survive. Now, I don’t blame people for hating on building. After all, the process usually requires outreach to complete strangers, trying to get them to link to your site. But it’s all about perspective if you think about it like that. Yeah, it’s annoying. But if you can think about it as a way to bring something interesting and valuable to people’s attention, those emails are usually welcomed. So as you try some different skill related tasks, keep your head up, accept rejection instead of feeling down and take it as a learning experience instead. For example, if I were completely new to link building, I’d send around 50 emails with one approach. Then I’d measure and see how people responded based on the number of Lincoln versions. Then I’d take my learnings and improve on the next 50 emails. By analyzing your successes and failures, you’ll always be improving and outreach will become a natural and somewhat fun way to connect with other people in your space. After you’ve had some practice, the next thing you need to do is prioritize based on the things that are working for you. The last night I saw was in the Health Network and throughout twenty eighteen on average, I worked on the site for maybe two and a half hours per week. Now what works really well for that site was targeting low competition topics since health is such a huge niche.
So with the limited time I had, I spent most of that doing keyword research. I’d send a rough outline to a freelance writer, have my editor published the article, and then finish it off with some on Page Asiel work. And that alone resulted in more than doubling my organic traffic. In fact, if you look at my link profile, it was actually declining during that same time period and it wasn’t until January 20, 19 that I started focusing on building links and ranking for more competitive keywords. And shortly after I started the site was bottom. My point is that you don’t need to do everything at once if you’re a one person team or you’re not fully committed to a project. Instead, focus on the things that are working within the time you have available and then start branching out to other things that can help give your organic traffic a boost. Last but not least, SEO is a game of patience. We conducted a study on how long it takes to rank in Google and we found that on average, only five point seven percent of pages ranked in the top 10 within the first year of being discovered. And what was even more surprising is that nearly seventy five percent of pages never ranked in the top one hundred in the first year.
Generally speaking, if you’re targeting keywords that your site can compete for, you’ve nailed the keyword research and on page you and you have enough links to be competitive, then I’d say to give it six to 12 months to. Now, while SEO is time consuming, the rewards are obviously incredible, free, passive and consistent traffic that doesn’t fade over time. So my recommendation right now is that if you’re completely new, Deseo nailed those fundamentals by watching our tutorial on doing keyword research for new websites that actually go and do some keyword research.