In March twenty eighteen, we decided to start a YouTube channel, and we grew it from around fourteen thousand subscribers to over one hundred and seventy thousand in a strategy we used is similar to what popular YouTube channels like MKBHD and Tastee did before having huge audiences.
So whether you’re just starting out or feeling stuck, then keep watching because I’m going to show you how to get more subscribers on YouTube with a simple four step framework stageit. A lot of videos on getting YouTube subscribers will recommend things like adding subscribe buttons to the end screen, asking people to smash that subscribe button or to email your existing audience to tell them about your YouTube channel. This is all well and good, but none of this will make the slightest difference if nobody is watching your videos in the first place. Views are a prerequisite to getting subscribers, so you need to focus on creating a subscribe worthy YouTube channel that will lead to an engaged and loyal audience for the long haul. Now, getting subscribers that actually care about what you do takes time and adaptability. For example, Mr. Beast, who now has over forty four million subscribers, started his channel with videos of him playing Minecraft. And while those videos have racked up millions of views today, that’s likely due to his current success. He published his first video on February 20th. Twenty twelve and more than two years later, he published the video announcing he had reached a thousand subscribers. So it wasn’t exactly straight to the top for him. Now the framework I’m about to share with you is all about consistently getting more subscribers who are actually excited to watch new videos you release. And as you continue to implement this framework, subscriber growth begins to snowball. So let’s get this tutorial started with a couple of fundamentals that will be critical to growth in subscribers views. And for some of you, revenue fundamental. One is understanding why people subscribe plain and simple. People subscribe because they enjoyed what they watched or because they know your brand. And the more positive interactions they have with your content, the more likely they’ll subscribe. Let me back this up with some data. Looking in YouTube analytics, you’ll see we’ve had around eighty nine thousand subscribers in twenty twenty so far and over eighty seven percent of those people joined our YouTube community from video pages and from our channel page. So that means a, you need to get consistent views to get consistent subscribers and be your content needs to impress them enough that they’ll want more content from you. And the second fundamental is to know how YouTube works at a basic level. So when you publish a new video on YouTube, the first people that will get notified are your subscribers. And that can be through emails and mobile alerts, subscription feeds and impressions on YouTube’s homepage. But these people are already subscribed, so that won’t help you get more subscribers, right? Well, not exactly. When your video performs well, YouTube will promote that new video to other people who watch similar videos as your viewers. And this can often lead to a huge spike in new subscribers. But these notifications and home page impressions are usually short lived and can fade within a week. As a result, the views and new subscribers fade with it, too. For example, our video on sale for Beginners got around one hundred new subscribers within a couple of days from publishing the video, which is pretty good for us back then. But you’ll notice that new subscribers dropped off almost immediately. And while this might seem discouraging, all hope is not lost. The way people interact and engage with your video, send signals to YouTube. And these signals include things like click through rates, likes, dislikes, shares, comments, wash times and audience retention. And when you two pairs those things with your videos metadata, it helps them to understand if and where it fits in YouTube’s search and suggested and those two traffic sources tend to send consistent views, which again leads to consistent subscribers. And that’s exactly what happened with our SEO for Beginners video.
We started to get a significant number of views from YouTube search and suggested, which also led to that video generating over a thousand subscribers per month from this video alone. Translation The trick to getting more subscribers consistently is to get consistent views from a relevant audience, meaning you need to publish content that a interest your existing audience so that they’ll click to watch it be engages your audience so that YouTube will promote that video to similar audiences and see do some basic optimizations so you can rank in YouTube search and suggested. Now, the way you can accomplish this is by following this four step framework. Let’s start with the first part, which is the laser in on your channel’s theme. A theme or nesh is what connects you with your audience. It’s a common interest between you and your subscribers. And to continue nurturing that relationship, you need to publish relevant content within your theme to engage that audience and have you to promote it to similar audiences. With that said, it is my strong opinion that you should start with a somewhat narrow theme and as you grow, you can start expanding onto broader topics within the parenting. For example, MKB FD has well over 12 million subscribers and has had a consistent growth in subscribers and views over the past two and a half years. Outside of the fact that its content is top notch, his channel is built around a single theme quality tech videos, which are mostly in the review format. Now, if we look at as old as videos, you’ll see that he didn’t start off as one of the top tech reviewers on YouTube. He started by posting short videos of his golf swing, which I don’t think took off until he had an audience. In fact, this review on the HP Pavilion Media Center remote seemed to get the most traction. It continue with tutorials and reviews on software for years. And now today he’s able to review top tech cars and land interviews with people like Mark Zuckerberg and the fact that he gets millions of views on every video he publishes. This tells us that his audience is engaging with his videos. YouTube is promoting it to similar audiences, and he’s consistently getting views from YouTube search and suggested now with HFS YouTube channel. We started by focusing on topics just related to SEO. So people that watched our videos and subscribe to our channel had some sort of interest in search engine optimization, making it easier for us to get our subscribers to watch videos on the topic or in their engagement and have YouTube promote those videos to new audiences. While this all seems simple, I can’t stress enough how important it is to stay focused on your channel’s main theme, especially if you’re just starting out. It’ll allow you to create content that resonates with your audience because it’s relevant to the reason why they subscribed in the first place. Speaking of content, that’s the second part of this framework. And I want to talk about this in two parts. The first is content quality. It goes without saying that your content needs to be good, but good has nothing to do with your camera gear or production value. A good video is simply content that serves the viewers wants or needs. For example, at the title of your video is Tesla Model three versus Tesla Model Y, but the first three minutes are dedicated to BMW.
Then your viewers are going to drop off and obviously won’t subscribe and more importantly, you won’t get the benefits of YouTube promoting your content to similar audiences. So two quick tips. No. One, it’s worth storyboarding or scripting your content. So you stay on topic and deliver value to your audience and value leads to subscriptions. And number two, your title in thumbnail should accurately match your content. Click bait leads to low engagement, and that’s a surefire way to lose subscribers. The second part is content format. While a channel has had consistent growth over time, we still made mistakes along the way. In twenty eighteen, I had the opportunity to travel to Singapore where HFC is headquartered, and seeing as we had around thirty thousand subscribers at the time, I thought our audience would enjoy that. But I was completely wrong. In fact, I think my vlog was the only video on our entire channel that resulted in net zero subscribers.
Basically we hit the publish button and after a few weeks of the video being live, it became apparent that our audience doesn’t care about Salmo or his travels. And even years after the video was live, there was no good that came from it. So we unlisted it. Our subscribers care about SEO and digital marketing tutorials that are going to help them get results for their websites, YouTube channels and businesses. So that’s basically all we publish now. Now, I’m not saying you shouldn’t try new formats, but after you found one that works for you, stick with it. All right, the third part of the framework is discovery, going back to our schema, your subscribers get notified of your new videos as they watch and engage YouTube may promote it to other similar audiences. After that, YouTube may rank your video or suggest them on other video watch pages, assuming you’ve set yourself up properly. And that’s what this discovery stage is all about. Now, there are two things to note here. Number one, if you don’t have subscribers or a big audience, then YouTube probably isn’t going to show your video to that many people. And number two, if no one’s looking for videos about your topic, then you’re not going to get views from search or suggested. Now, with number one, you just have to accept that it’ll be a slow and steady grind before you see traction. The second you hit publish, but with no to anyone and everyone has the opportunity to rank in YouTube search and suggested you just need to know what your target audience wants to see. And there are three ways you can find topics worth pursuing. The first way is to use YouTube auto’s suggest, I suggest, populate search queries from real searches on YouTube right within the search bar. Just start typing in a query and you’ll see some suggestions based on your input. Now, just because the suggestion is there, it doesn’t mean there are a lot of people searching for that specific topic. So you’d have to actually search for the quarry and then take a look at the top ranking videos to assess both traffic potential and ranking difficulty. And there are three things you should look for. Number one, check and see if the top ranking videos are all getting a good number of use. If the answer is yes, then there’s likely search demand around the topic number to see if the top three videos are intentionally targeting the topic you search for. And just by looking at the titles, you can see that all of the videos are make of tutorials specifically made for beginners. So, yes, they are. The third thing to look at is the overall authority of the channel and so-called authority is twofold. First, a look at the number of subscribers the top ranking channels have, as well as the average number of users to their last five or ten videos. This should give you a very general idea whether their audience is interacting with the creators content in the second part. Authority is the channel’s coverage of the topic. From what I’ve seen, channels that are very focused on a specific theme tend to rank more easily for similar topics, and if they’re ranking more easily, it’ll be harder for you to rank them. So a quick tip is to search for your topic using the search box inside their channel and seeing how those videos performed. And based on all of these factors, I’ll decide whether the topic is worth pursuing. Now, the process that I just went through is pretty subjective, but you can gauge search demand more accurately using a keyword research tool. And there are two keyword research tools that I’ve used extensively. First is vid IQ and IQ has a keyword research tool built into their toolset, which shows you related keywords to your topic, search volumes and various scores. And you’ll see that they provide well over one hundred keyword suggestions. And second is keywords. Explore here you can see search volume trends in this case for the United States, the number of clicks that happen when people search for your keyword and global volumes broken down by country. And below that are snippets of keyword ideas from our various reports. So if we go to the phrase report, you’ll see over two hundred and eleven thousand keywords suggestions on top of the same metrics that we just talked about. You can use these handy filters to narrow in on specific keywords you want to see. For example, if I wanted to create beginner level tutorials, I’ll click on the include box and type in beginners. And if I see any topics that I’d like to cover, then I’ll go back to YouTube and do a quick manual analysis to gauge our chances of ranking for that. YouTube has been one of our primary sources to consistently get views and subscribers to our channel. And we have a full tutorial on how to rank your videos on YouTube. So I’ll link that up in the description. As your suggested views, you’ll need to have an inventory of videos before you start to get significant traction. And from what I’ve seen, channels that are focused around a tight topic that drives all the right engagement metrics will naturally lead to suggested views. Why? Because if your videos are centered around a theme, most of them should be relevant to one another. Now, there are obviously more technical things to consider when it comes to earning suggested views. So if you want to see a tutorial on that, let me know in the comments. All right. The final part of this framework is a CTA or call to action. As I showed you from our stats, the majority of subscribers are earned from our content. There are a few additional tips you can use to get more subscribers regardless of your current subscriber count. First is the easiest, and that’s to just ask for it. And the general format I use is to include the ask and the why. For example, make sure to subscribe for more actionable SEO and marketing tutorials. Or if I release a new series that’ll be dripped out each week, then I’ll say make sure to subscribe so you don’t miss the next video in the series. Simple. The second way is to use playlists. Now, while playlists won’t directly earn a subscription, they increase the likelihood of a viewer watching more than one video. And the more exposure they have to your content, the more likely they’ll hit that subscribe. Button playlists are a win in every way. They improve user experience, user engagement and lead to more subscribers. The third way is to send traffic to your YouTube channel from external sources. Seeing as our channel homepage is the second biggest driver of subscribers, we include links to our YouTube channel from other marketing mediums like our website, blog and social media accounts. But we don’t just limit it to our website. For example, when one of us is interviewed on a podcast in, the host asks, Where can people learn more about you? We often tell them to search for HFS on YouTube and they’ll find us there. And actually, podcast hosts will often link to our channel from the episode we did together. And the fourth way is to use interactive features, these are clickable links that appear in your videos.
Like any screen subscription buttons and watermarks for our channel, interactive features have only been responsible for around one point four percent of our subscribers in twenty twenty. So I wouldn’t expect much from the subscription source, but it’s still something now. Well, I could go on for hours with other tips and tactics to grow your YouTube channel. I recommend watching our YouTube CEO and video marketing playlists, which I’ll leave a link to in the description.