If you’ve just started your YouTube channel and you’re struggling to get people to watch your videos, I’m going to show you how to get more views on YouTube, even if you have zero subscribers. Stay tuned.
Today, I have some crafty tips to get more views on YouTube videos. More viewers often lead to more subscribers. First, let’s kick things off by touching on three core principles that will help you consistently get more views, share YouTube videos, and then we’ll jump into some tactics.
The first core principle is to focus on your title and thumbnail to boost your click-through rates. If you can’t get people to click on your videos, you can’t be able to get any views generally come down to your title and thumbnail. However, this doesn’t mean you should clickbait titles and trick 15 million views in one hour while it might drive a click. It’s unlikely that you’ll be able to deliver on that promise. As for the thumbnail, you need to create something that complements the title. For example, let’s say you’ve created a video on how to get a six-pack in three months. If I were to create a thumbnail like this, I highly doubt it would help my sister. The thumbnail has nothing to do with the title. On the other hand, a thumbnail like this would likely drive more clicks because it teases proof of concept numbers to create videos that engage your audience. When we say engagement, I am referring to people watching a good portion of your videos liking, commenting, and sharing. Here are a few tips: First, make sure your video delivers a value script or outlines your videos, so you stay on topic. Second, ask questions throughout your video to get more comments and ask viewers to like and share your videos. Third, create relevant videos on a niche topic when you’re just starting. I highly recommend staying very focused on a specific topic within your niche. By doing this, you’re building an audience that isn’t just interested in one of your videos but will likely want to watch other related videos on the same topic. For example, your Broadneck might be food, and under that umbrella, you might make your home-cooked meals.
Rather than creating videos on all the foods you eat, it might be best to start with a more narrow topic like grilling meat on a barbecue. Then, start branching out to marinates sides. As your audience grows, getting views won’t be such a feat because slowly but surely, you’ll be building a like-minded audience over time. Take these tips as foundational advice so that the tactics you learn today go beyond one-off. The first tip is one of my favorites, the power of suggested views using series playlists when someone clicks on your video in the sidebar. There are two parts to the sidebar, the up next. For the rest of the videos, the spot that you want to get is up next. One reason being the next video automatically plays after the current video is over, which is super powerful for getting more views, particularly on mobile. That doesn’t have a sidebar. Otherwise, the problem is, if you’re a smaller news channel, it’s tough to get suggested on other people’s videos. If you happen to start out playing the up next spot on your videos using serious playlists, a series playlist allows you to mark your playlist as an official set of videos to be viewed together. Also, only the creator of the videos can do this. Figure out how Netflix does it with seasons and episodes of your favorite show. Watching the videos out of order wouldn’t be the best experience. When you create a series of a playlist, YouTube can judge whether people agree with the order of the list you’ve set. If the viewers are watching your videos in the Auris, you’ll heighten your chances of getting suggested views in the up next spot. To set up a series playlist, go to your playlist, click on playlist settings, then choose set as the official series for this playlist. Then, if all goes well, the next episode in your playlist should be in the up next section.
One of the biggest mistakes I observe with the new creators was creating me-centered videos with titles like Camera Gear I use. What if you don’t have a following? The truth is, people won’t care who you are, and no one is searching for these kinds of courts. But people are looking for advice on camera gear. The HFS Keywords Explorer, which is our keyword research tool, shows that the best camera for YouTube gets 4,500 monthly searches in the US in 7,300 globally on YouTube now targeting. A popular keyword usually means the competition will be fierce. To find lower competition keywords that still have search demand, you can use keyword modifiers to target LongTail queries. YouTube’s autosave works great to get some ideas and angles fast. But again, you should use a YouTube keyword research tool to find out if there’s search demand. Otherwise, you could be creating a video for no one. Now, since YouTube’s autosave gives you suggestions based on phrases, you can use the phrase match report in keywords, explore to see even more suggestions, and choose based on monthly search volumes.
Let us learn to find the way to determine search demand. If you want to rank your videos, then I highly recommend watching our video on YouTube. Next is to embed your videos on forums that are already getting traffic. By no means I encouraging you to spam your videos on forums. In fact, I think this does more harm than good. But there are popular forums like Quora, Stack Overflow and TripAdvisor where people are asking questions where your videos could have the answer. You can go and answer all relevant questions and I’m sure you’re going to get some views. But a more effective way to do this is to find questions that are already getting consistent traffic from Google and post your answers with your video. There, you can find these popular pages on forums using site explorer. For example, I’ll type in Google and run the search. Next, I’ll go to the top pages report, which shows you the pages that generate the most search traffic for this website. Then, using the include search feature, I’ll look for pages that rank for a keyword related to my niche. Assumingely, I have a tech blog, and I type in a broad keyword like mobile. This one looks interesting, on the topic of checking your T mobile balance. As a final check, I’ll open the overview report for this page, and then I’m going to click on the organic search tab to analyze the page’s traffic over time. It looks like this page has been getting consistent traffic for the past couple of years, then it would be worth the time to answer the question. The next thing you should do is leverage your existing audience outside of YouTube. Send your videos to them in your weekly newsletter, if you’ve built an email list for your blog. If you have a business or personal social media account, share your videos there. Also, if you have a blog, you should embed your videos in relevant blog posts. It is a good way to find pages that can drive you to your YouTube videos is to look through your Google analytics. In this case, you’ll see we had around 12,000 unique page views to our SEO Tips blog post. Since we have a video on this topic, we embedded it in our post, which has resulted in over 2,000 views from this page alone. This has become another strategy that I love using YouTube search ads which we’ve experimented with for a little while now. We found two ways to use YouTube ads effectively.
The first method is to target keywords on YouTube that are already producing high watch signs. As I mentioned earlier, we don’t want to get views for the sake of getting viewers. We want to get views that engage our audience. The views that teach people how to do so effectively, and views that will stir a desire to watch more of our videos because the original ad that caught their attention was worth watching. To do this, go to the traffic sources report in YouTube analytics. Next, click on YouTube search, which will show you the keywords that have driven views to your videos, along with keyword-specific watch time stats. From here, you’ll want to scan the keyword average view duration and average percentage view columns to analyze which keywords are generating minutes. Watch for your videos. As you see, SEO search engine optimization and SEO for beginners are all producing great wash times for us now. Looking at the average percentage viewed values, you’ll see that people are watching around 45% of the video for these keywords, and in my opinion, it is pretty good for long videos. These keywords all happen to come from the same videos too. So, we created an ad targeting these exact keywords, which has resulted in over 100 new conversions and over a thousand subscribers in over 9,500 earned views. These 9,500 people who clicked on our original ad decided to watch another video on our channel of their own will. The second way that has been super effective for us is using retargeting ads for each of our SEO tools. We have landing pages for every person who isn’t going to subscribe to our tools. We read target educational videos showing how our tools fit into everyday SEO processes, and the results have been pretty good. There are 58 conversions in over 1,100 subscribers. The most impressive stat here for me is that we’ve had over 6,800 earned views. The reason why this is so impressive is that 23.5% of people who watched one of our retargeting ads watched another video on our channel, which didn’t cost us a penny. YouTube ads are cheap relative to more popular advertising networks like Google Ads and Facebook. So, try YouTube ads to amplify your best videos and enjoy growth in your channel. Also, I highly recommend doing is using and. Screens and cards are video thumbnails that you can add towards the end of your video. If someone clicks it, then that video begins to play. Cards, otherwise, are slides. You can add at any point in your video and like or suggest videos in the playlists to watch, promote other channels, and add polls to link to a website. While your instincts might tell you to always link to your website, you might want to think about keeping users on the YouTube platform. From my experience, the cumulative value you get from prolonged recession from watching many times, a few clicks here and there is getting viewers to keep watching your videos. This will help your channel to perform better as a whole, and you’ll increase views to YouTube videos. Now, which YouTube marketing strategy are you going to try? maybe you have some better tips that are working for you.