How to find thousands of high quality outreach prospects, let’s go back to the very beginning and read the title of this lesson once again, how to build links and promote content. Well, blogger outreach. I please build links first so that to remind you that this is the primary goal of your outreach efforts. As for promoting content, we just discussed that it’s a natural byproduct of your outreach efforts rather than the primary goal. So who should you reach out to? Who are the people that are likely to link to your piece of content? How about the people who have already linked to existing articles on the same topic or have already published articles mentioning the topic? Do I even need to explain the way these two groups of people are the perfect outreach targets? Never mind. They’ll be first. They clearly have websites to link from and they clearly have a certain interest in your topic. Sounds fair. Now let me show you how to easily find these people. Group number one, people who have linked to existing articles on the same topic. The logic here is painfully obvious. If these people have previously linked to some other articles on the same topic, they might as well link to your articles to.
There is, of course, if your article is somehow better than the one they’re already linking to or offers a unique perspective, otherwise they just won’t care. So how do you find people who have links to similar content? Well, the best place to start is, of course, by doing a few Google searches for the topic that you want to rank for with the article scoring’s at the top and then look up who’s linking to them. I usually use each rescuer’s explorer tool to do that. So let’s see who ranks at the top of Google for the keyword audit. There’s our own article from a chef’s blog ranging at position number one with over 80 websites linking it. And there is an article from most blog that ranks that position number two with almost 300 websites linking it. It even though we already rank at the top, it wouldn’t hurt to get a few more back links to our article so that to secure its number one position and those 300 websites that link to my article are the perfect targets. Let’s see who they are. All I need to do is click on that number of referring domains and they’ll be redirected to a proper report withinside Explorer tool listing all 300 of them. From here. I usually turn on the filter and reorder my list to see sites with the list of all the links at the top. Then I use my classic link research approach that is called Look for Domain Names. That makes sense. Works for me every time in this particular situation. Platinum Services looks interesting. By clicking the back links dropdown. I can see that they have a link to my article from their own blog. If you ask me. This is a perfect Auldridge prospect and I’m sure that by reviewing all of these two hundred and fifty websites that that link to most article will do follow links. I will be able to find quite a few more awesome websites to reach out to and your own article. And there is just a single one of the top ranking articles for the topic that you want to rank number one for. Just look at the Domains column that shows how many websites are linking to each of these search results. I’m sure if I review all of them, I’m going to find a lot of great outreach opportunities for promoting our guide to audit. And once I’m done with the search results for the keyword audit, I can brainstorm a few other relevant search queries like How to Find Your Issues, Analyze website is all financial issues on the website, diagnose A of problems, etc.. These extra searches might help me discover a few more relevant articles that have links from cool websites that I could reach out to. And they know what you’re thinking team. That is very cool. But how do you actually persuade all these people to link to your article when they’re already linking to your competitors? No worries. The entire next lesson of this course is devoted to answering this very question. And now let me show you another cool way to find articles on the same topic as yours that have a lot of links to piggyback from. And this time I’ll be using the content explorer tool. Let’s find all articles that have the words so ordered in their title and there are over two thousand of them in the content explorer. The debates. Now, let’s see how many of these articles have Bucklings from at least twenty websites. And we are down to only a hundred results, which I can then order by the number of linking websites and immediately actual article by distilled title technical issue or the checklist for human beings. It has links from over a hundred different websites. Here’s another one from Intrapreneur, that? Com which also has a ton of websites linking. Edit I did not see these articles when I was browsing the top ten Google search results for some relevant keywords just a minute ago, which makes content explorer and not some source of unique outreach opportunities that you most likely wouldn’t be able to discover otherwise. But that’s not all. If these articles have generated so many, there is a good chance that someone is going to link to them again in future. That especially applies to the article of the Dreamgirl in Google for their topic. Remember the vicious cycle of Ezel? Let’s take this article that ranks number five for audit. According to the site Explorer tool, it has been attracting new Bucklings quite consistently over the past few years. So wouldn’t it be cool to know whenever some new website will link to this article? Because I can easily keep an eye on that with the back link alerts, I can set up alerts for a bunch of articles that get consistent traffic from Google and get an email notification whenever they get new beginnings. That is pretty cool, right? But let’s move on to group number two. People who published articles mentioning your topic, let’s rewind back to my example of some Australand blog that was linking to the guide published by the context of this link. I can tell that the author simply wanted to reference a good guy to performing so ordered. I mean, they don’t really mention anything specific about that article, just so auditing in general. In other words, they could be linking to any other article just as well. Now, where am I going with this? The chances are there are a ton of people who have mentioned it in their articles but didn’t bother to link anywhere at all. Let’s see if that is the case using our Canadian explorer tool. I’ll search for it again. But this time not the titles, but in the actual content of the pages and they get almost fourteen thousand results.
That’s a ton of articles mentioning audit, but let’s see how many unique websites they belong to. We have one article per the main checkbox for that and we are down to slightly over 6000 articles that belong to different websites. I can also filter by language to focus on English articles only, but there is still five thousand results. That’s not a number that you would be excited to review manually. Right. But if you were watching my course from the very beginning, I’m sure you’re now well familiar with the functionality of content explorer and how to narrow down your list of results using its awesome filters. For example, I can use the domain rating filter to focus on popular websites only or vice versa. And we target smaller sites because there is a higher chance to impress them with my content and persuade them to link to me. Alternatively, I can filter by the search traffic and they see that there are for the articles that are getting over 1000 visits per month from search while mentioning my topic so ordered I would totally go an extra mile to persuade these people to link to our assorted, guide their articles, get some decent search traffic. So if they link to me, some of the traffic will eventually land on my blog. And finally, I can use my favorite highlight and link domains feature to differentiate between websites who have already linked our own website and those who have never linked to us. The people who have linked our website before should probably know us fairly well. So in reaching out, we can use this connection to our advantage. But those who have never link to us will require a more careful approach. More on this in the final section of this lesson. So this is how you find people who have previously mentioned your topic in their articles. Guess what I’m going to say next. You can easily keep an eye on the newly published articles that mention your topic with the help of drumroll, please, a Trev’s alert. Just go to mentions step, click the new alert button, put your keyword there. Maybe even use the or operator to specify a bunch of them in quotation marks. Select where you want to look for it in title of the article. In content or both exclude domains that you don’t want to get the results from, like YouTube, for example, or perhaps your own domain and the frequency of updates. I suggest you said this one to daily think about it. Being a blogger yourself, you’re hardly excited when people reach out to you about the articles that you wrote months ago. But when you publish a new article and people reach out about it within days or even hours, you’re very open to a conversation. Right? That’s why it is so important to use all sorts of alerts in your marketing and that the new outreach opportunities as soon as they land in your inbox. OK, so we have just covered two groups of people, those who have linked to similar articles and those who have mentioned your topic in their articles. But if you have started outreach before, you might say that I’m missing out on one more group of people that you could reach out to. There is group number three people who tweeted articles on the topic. Let’s search for Audit and Content Explorer. Once again, this article from us was tweeted almost four hundred times. The one from Internet.com was three, almost 200 times. I can click on these numbers and it will redirect me to it with research for the article URL showing me who has visited recently. Or I can click the who tweeted button right in the content explorer and get a list of these people straight from each on database, which I can then easily export. I know that a lot of blogging and marketing experts suggest that you should be reaching out to people who have tweeted content that is similar to yours. Yet I am not a big fan of the strategy. Do you memorize everything you tweet? I certainly do not. I hardly remember what we did yesterday, let alone a week ago. So when they get outreach emails saying something like team, you tweeted this article three months ago and they have a similar one, which I thought you might be interested to check out. I just clicked delete in my opinion. You tweeted a similar article is a super weak ultrarich excuse for anyone to care about, especially if the tweet was sent a long time ago. Yeah, you could start monitoring Twitter for fresh mentions of your topics or when people tweet articles that are similar to yours. But why send these people an outreach email when you can simply tweet them back? Hey, that’s a great post. You might want to check out this one, too. It talks about this and that which wasn’t covered in the article you tweeted. So in my opinion, this is more of a social media engagement strategy rather than an email outreach strategy.
But you don’t have to trust me on that. Try it both ways and see what works best for you. And now onto the final piece of the puzzle, writing insanely effective outreach emails.