Everyone wants to rank for competitive keywords, but sometimes it’s just not possible in the short term, and that’s why everyone loves low competition keywords. They’re easy to rank for.
You don’t need many and in some cases any links to the page. And they send you a decent amount of consistent search traffic month over month. So in this video, I’ll show you how to find low competition keywords and to confidently determine if they are indeed low competition. Stay tuned. First, let’s get on the same page and talk about what a low competition keyword is, simply put, it’s a keyword that’s easy to rank for now with so many different factors that go into ranking on Google. People generally think of low competition keywords as topics that don’t require a lot of back links to Ranchi. But the thing is, ranking high on Google isn’t always just about backlands. So for the rest of this tutorial, we’ll go through a five step process which will help you find low competition keywords and more importantly, validate that these keywords are indeed easy to rank for. So the first step is to brainstorm a list of topics. And when I say topics, I’m talking about broad keywords that are related to your niche. These are called to keywords. For example, if we have a site on parenting, some broad keywords might include parenting, stroller, pregnancy, babies and car seat, trying to think of five to ten broad topics within your niche, but try to be specific enough that the keywords can be interpreted in too many different ways. All right. Step two is to expand your topics with the keyword research tool. Keyword research tools give you information about how often words and phrases are searched. They’re also the main way CEOs generate keyword lists. And the one I’ll be using is keywords explore. So to get started, enter your list of keywords. You just brainstorm and then run the search. Next, go to the phrase match report. Now with well over three million keyword ideas, we’ll need to narrow this down. This brings us to step three, which is the filter keywords for low difficulty scores. A lot of keyword research tools provide some kind of ranking difficulty metric at HFS we call our keyword difficulty or CD. Arcady score runs on a scale of zero to one hundred and tries to determine how hard it will be to rank. And Google’s top ten results for a given search query. And the way we calculate it is based on a weighted average of the number of websites that link to the top 10 pages. This means that the top ten pages for low difficulty scores won’t have many linking domains pointing at them. So let’s say the keyword difficulty filter with a minimum value of zero and a maximum value of twenty. And now we have over one hundred and sixty thousand potential low competition topics. The keyword here is potential. Again, ranking isn’t just about backlands. There are lots of other things you need to consider and we’ll go deep into some examples of false positives in a bit. For now, let’s move on to the next step, which is the check.
If you can match search content, search content tells us the reason behind the searches query. And if you can’t match search or intent, you won’t be able to rank even if the quarry is so-called LO competition. For example, when someone searches for best baby strollers, are they looking for a post product pages or e commerce category pages? The easiest way to find out is to just Google the query and look at the top ranking pages for what we call the three CS of search intent. The first C is content type. So are the top ranking pages, blog, post product or category pages. In this case, they’re all blog posts. The second C is content format. So are they listicle type pages? How TOS opinion pieces or step by step tutorials for this query? They’re all listicle style posts and the third C is content angle. This is the dominant selling proposition that the top ranking pages are using. In this case, they’ve gone with the freshness angle, seeing as the top pages are using the current year and their titles. Assuming you have a blog, you should be able to match search content. Now, what about a query like baby strollers? Looking at the top pages, you’ll see that they’re mostly e commerce category pages. So if you don’t actually sell baby strollers, it will be tough to rank. There’s more to search and than the three CS. But this should be enough to get you set on the right path. But I highly recommend watching the lesson on Surján ten from our course for beginners, so I’ll link that up in the description. All right. The final step is probably the most important, and that’s to assess whether the query is actually low. Difficulty metrics like keyword difficulty and referring domains can only tell you so much. And while combining these metrics can be helpful, they don’t always paint a full picture. For example, the query compact flash card reader has a low key where difficulty score. And if we scroll down to the SERP, you’ll see that the top ten pages don’t really have that many links pointing at them. But that doesn’t mean if you can get more links and match search intent that you’ll be able to rank these sites. Now, you might be thinking, well, it’s because all of these websites have high authority. Well, in my opinion, more than D.R. It’s about brand equity sites like Amazon, Best Buy and Beach Photo Video are places people trust and want to buy products from. They’ve built trust and topical authority in the area of electronics and photo and video gear. And I won’t even get into on page considerations like facets. So is this a low competition topic? Definitely not, unless you’re an equal to one of these brands. The big thing to take away from this is that there’s no tool that can accurately determine ranking difficulty with a one to three digit number. And this is one of the reasons why we’ve made our keyword difficulty score based on just the linking domains. Back links are generally a prominent ranking signal. With that said, you need to manually assess each individual serve to understand whether the query is indeed a low competition topic.
Now we’ve looked at an example of a false positive. So let’s look at an example of an actual competition topic and how we come to that conclusion. So the keyword will be looking at is best convertible car seat for small cars. Looking at KDDI, you’ll see that it’s relatively low. So what that tells us is that the top ranking pages, for the most part, don’t have many referring domains pointing at them. So that’s a good sniff test, but nothing more. Let’s scroll down to the SERP now. The first thing I’m going to look at is whether I can match the dominant search content, because if I can’t, then there’s no point in looking further and you’ll see that they’re all listicle style blog posts, which will be easy to match. Next, let’s do a quick check of the D.R column, and it looks like there’s a mixture of both low and high dark sites, which is promising because it tells us that the quarry probably isn’t going to be a matter of just brand. And the fact that very low authority websites were able to penetrate the top 10 tells us that our hypothetical website could probably compete, too. So far, so good. Now let’s look at the domains that are ranking to get an idea of topical authority, meaning do these sites likely have lots of content related to babies parenting or baby products like car seats? And it looks like they all do. Now, assuming our site is related to babies, baby products, parenting or whatever closely related topics, then we’d likely be on a similar playing field. The next thing I’d want to look at is relevance of the top ranking pages. Looking at the top page, the title specifically says best convertible car seats for small cars. It exactly matches the query. Now, it’s not to say that they’re ranking high because of an exact match keyword, but convertible car seats for small cars actually serve a very specific need. And this is likely why some of these lower authority websites with low page authority are ranking ahead of bigger players. For example, this page is targeting just the best convertible car seats in general. And finally, let’s look at the referring domains column. As you can see, the top ranking page only has a handful of referring domains. In fact, if we click on the referring domains number for the page, you’ll see that all of the links come from relatively low authority sites. And if I click the link type filter, you’ll see that only one of those links is followed. So assuming we can do these pages on the content side of things, this to me looks like a low competition keyword.
As a final tip, I want to show you one super cool trick to find low competition keywords with high traffic potential. Not just that, but it’ll help you find totally new groups of low competition keywords in virtually any niche. So to get started, go to HFS Content Explorer, which is a searchable database of over five billion pages. And since we’re working on a hypothetical parenting site, let’s set our query to parenting and run the search. Now we need to set a few filters first instead of referring domains filter with a maximum value of something low like ten, meaning the pages for our search query won’t have many links. Next, an organic traffic filter to show pages with a minimum of at least five hundred monthly organic visits. And right away you’ll see over thirty five hundred pages that mention parenting get at least five hundred monthly organic visits and have ten or fewer referring domains. Now it’s just a matter of looking at the titles for topic ideas that would be appropriate for your site. For example, this one on coconut oil for diaper rash seems promising, so I’ll click on the page traffic box to see the top keywords the page ranks for. And judging by the code values, it does look like another load competition topic. But you still need to manually assess the search results. Now, if you happen to be in a niche without a ton of low competition keywords or you just have an unhealthy obsession with easy to rank for topics, then you can use these keywords as news feeds and go through the first steps I showed you in the tutorial again. So I’ll go back to keywords, explore, but. This time, I’ll search for diaper rash as my seat, next, I’ll go to the phrase metro board and finally I’ll set the maximum CD value to 20 again. And now we have even more great keyboard ideas where some will likely be very easy to rhyme for now, while low competition keyboards are great to target, when your website is fairly new or has low authority, they shouldn’t be the only strategy you use. Higher competition topics generally lead to more traffic and links to things that all CEOs are after. Plus, competitive topics usually have higher commercial value. So it’s worth going after competitive topics. But you should set your time horizon realistically. Now go and try this out for your site.