Can you do SEO yourself? Well, I’ve got some good news you can actually do so yourself with some research and lots of practice. Anyone can learn how to do SEO for their business.
But before you start, it’s important to understand some SEO fundamentals like what is FCL? Don’t worry, this will be brief. SEO stands for search engine optimization. When you do SEO, you’re taking a bunch of different actions on and off of your site that will help but show up in search engines. These actions can be simple things like researching and incorporating keywords into your content or more complicated things that require a little more technical knowledge, like creating an XML sitemap so search engines know which pages you want in the search results. I’ll go over some of the most important parts of SEO in the video, but if you want to learn more, check out our SEO playlist on our YouTube channel. Now back to some DIY SEO. Easiest way to keep track of your efforts when you’re still getting the fundamentals under your belt is to take it step by step. You might even want to write a checklist so you know you’re not missing anything. We have one on our website. If you’d like to use that as a starting point before you actually do anything, do an audit of your site. We have a handy Dandy SEO checker on our site that can do the trick. This will help you understand what you’ve been doing right and what you need to focus on when making changes. There are different areas of SEO you should know about when doing SEO yourself to keep it simple. I’ll go over some on page and off page SEO basics. I’ll start with on page SEO on DCO. Involved elements on your site you can control like the title tag and better description that show up in the search results and the text and multimedia content throughout your site. A big piece of the on page SEO checklist is keywords. Whenever you write content for your site, whether it’s on your blog or on your homepage, you should be using keywords naturally throughout the content. This also includes any title, tag or descriptions you create keywords, help, title search engines, what your page is about. Say you run a luxury spa and you have a blog on your site where you discuss different treatments, products and common questions.
If you’re writing a piece about how often people should get facials and you want to show up in the search results before that topic, you should use how often you should get facial and any related keywords throughout the content and any major headings where it fits naturally. Researching keywords isn’t as hard as it may seem. There are a lot of tools out there that offer keyword suggestions for your content and information about how hard it is to rank for those keywords. You can even look at related keyword searches on Google or pay attention to what Google suggests as you type. It’s pretty nifty.
On the next piece of the DIY SEO puzzle is getting people to link to your content links from reputable sites other than your own. Make your site look really good to search engines. Give me a much needed boost in the rankings, but learning links isn’t easy. I’ll just say this now. Don’t find it. That’ll get you penalized in the service, basically negating any of the hard work you’ve put into your site. Nescio Getting people to link to your site requires time and dedication. First, you need to make great content that people will want to share. If you write educational blog posts or make some really cool videos, you’re on the right path. If you’re in need of constant ideas that people want to take some time to scour the Internet, look up trending topics on Google Trends, read some of your competitors content if they have any. See what people are talking about on social media and in forums like Quora and Reddit and try our content idea generator. I thank you for promoting your content on social media. It’s also a good start. The more people are exposed to your site, the greater chance you have of getting them to link to it or any links for your site also includes email outreach. Look up professionals in your industry. Maybe there’s a trade publication that would benefit from an article you wrote or a blogger who might share your infographics and their related content. Google it. That’s the best way to discover places to get links. And don’t forget about local accio. If you have a physical location for your business or want people in your service area to find you, you’ll definitely want to use local SEO so local people can find you when they’re looking for something you offer. If you’ve ever search for something like restaurants near me, then you’ve definitely seen the results of other businesses, local efforts, the box you see with all the business information, it’s called the local SEO three pack. When you click on the results, you see even more business information, as well as other businesses that match your search to get started with local SVO, you’ll want to create a Google my business profile for your business and keep it updated with your contact information, hours, location and anything else people need to know. Taking this first step can make a big difference in your business’s local presence. Is it difficult to do so yourself? I’m not going to lie. It can be another aspect of SEO.
It’s technical SEO technical as can get into responsive web design, internal links, site security, duplicate content and a whole other host of issues. If you don’t have a ton of technical expertise, I’d recommend you partner with some experts to dove into the technical lessee of your site. Things could get pretty ugly if they’re done wrong. Even the tactics I talked about earlier, it can be time consuming, especially as your business grows.