Which keywords did you target when you’re just starting out and can you actually rank for them in today’s keyword research tutorial? I’m going to show you how to do keyword research for a brand new website.
Now, this tutorial isn’t full of rainbows and butterflies. There isn’t exactly a cookie cutter formula that will solve all of your keyword research woes. If you’re not willing to put in the work or you’re not willing to pay someone to do it for you, then don’t bother watching this video. But if you want to get results in predictably rank for keywords that are going to drive traffic and revenue for your business, then let’s get to it. So to make this tutorial as actionable as possible, I want to do keyword research with you in a completely random niche. So last week I searched for a list of niches in Google, clicked on the first result, copied the categories down and put them into this random wheel spinner. I spun the wheel dating and relationships, dating and relationships. And here’s our topic for the day fitness and weight loss. All right. So the first step is to generate keyword ideas using two or three keywords. A keyword is usually a broad term related to your niche. Generally speaking, there’ll be one or two words long. So in our case, fitness and weight loss would be our seats. Now, to drill down on the idea of seeds, let’s say we had a site on Petcare. Our seed keywords might be pet pets, dog dogs, cat cats. You get the point now in order to research keywords, you’ll need a keyword research tool. The two tools I recommend are keywords everywhere in HFS keywords, explorer keywords everywhere is great because you can get basic keyword metrics like search volume and CPC data for free. So if you’re just starting out, this might be a good tool to try, but naturally it’ll come with some limitations. Keywords Explorer, on the other hand, has all the bells and whistles, a massive database of around eight billion keywords, and we’ll give you numerous layers of data that are critical for keyword analysis. So I’ll be using that tool for the rest of the tutorial. So let’s start by taking our side keywords and enter them in keywords. Explore now, run the search. Next, I’ll go to the URL keywords report in the sidebar and you’ll see a massive list of two point six million keyword ideas. Now, if you look at the keywords, you’ll see that a lot of them are irrelevant. So we’ll need to brainstorm a list of keywords that are relevant to your seats. Since we’re talking about fitness and weight loss, some words that come to mind for me would be diet, bodybuilding, training, calorie and dumbbells. So let’s make a note of these on a relevant keywords list. Next, look to Google Auto suggest. First, I’ll type in weight loss. You’ll see words like pills, smoothies, foods and programs. So let’s add these to our list, too. Now, I’ll do the same for fitness, but it doesn’t look like there’s anything relevant. So I’m actually going to run the search. Next, I’ll scroll to the bottom of the page and look at the related searches. So we have workouts and body. Let’s add these to our list to now. If you find the other suggestions to be helpful that you can get a much larger list using the search suggestions, report in keywords, explore. If we go to that report with fitness and weight loss, as are seeds, then you’ll see around twenty six hundred keywords to look through. So equipment, Shaikh’s and meal plans will be good ones to add to our list. One last place you can look is Google correlate. So I’ll search for weight loss and now we can see some more interesting words like fat ads burn whey protein. In fact, the word abs makes me think of other body parts like chest, shoulders and legs. Now that we have a list of relevant keywords to our seeds, let’s go back to the URL keywords report and filter list down to ones we can consider targeting to remove a lot of these irrelevant keywords. Let’s click on the include filter and paste in a comma separated list of irrelevant keywords. I’ll also set it to show any word which will narrow down our list to only keywords that contain any of these words. And we’re now down to around one hundred and eighty thousand keywords from two point six million. And as you can see, the list looks much better. All right. So rather than skimming through one hundred and eighty eight thousand keywords, we’re going to start adding additional layers to filters to get even more targeted. Now, generally speaking, you’re going to see three types of keywords. The first are money terms, and these will usually be your core business drivers. They’re generally hard to rank for because people don’t want to link to pages that target these kinds of keywords because there’s very little value add for them and their audiences. Next are keywords around topics that generate backlands. The primary goal of creating content around these keywords isn’t about ranking or getting a ton of search traffic. It’s about creating content around these linkable topics so you can generate as many quality links as possible. And the goal is to build authority to these pages and funnel page rank to other topically relevant pages. Finally, are low competition keywords. These are keywords you can rank for without building a ton of links. Targeting these keywords are. Important because they’ll help you get some search traffic faster and slowly start the progression of natural growth. Now, at this stage of Kiwa generation, all we’re trying to do is find as many keywords that are relevant to your business. So for now, don’t worry about keyword analysis, because we’ll dove deep into that later. So let’s start off by finding low competition keywords. Let’s go back to where we left off in the old keywords report. Since we still have a pretty large pool of keywords, let’s narrow this down to keywords that have at least five hundred monthly searches. Much better known to find low competition topics. Let’s add a keyword difficulty filter to a maximum of something lowish like 20. Looking at the keyword list, you’ll see a couple of irrelevant ones at the top related to Planet Fitness, which are clearly branded quarry’s.
So let’s exclude these from our keyword list by clicking on the exclude filter and I’ll type planet and apply the filter since our list looks pretty clean. The last thing I’m going to do is sort the list by parent topic. If you’re unfamiliar with parent topic, it determines if you can rank for your target keyword while targeting a more general topic instead, for example, rather than creating a post on what is the best diet for me and then another one on best diet for me, the parent topic is telling us that we really only need to create one post and we could rank for both keywords as a result. Now, before you go off and start targeting only parent topics, take note that if the parent topic is different from the Korean the keyword column, then you should check its keyword difficulty schaus to, for example, the keyword whey protein for weight loss has a CD of 13. But if we click on the parent topic whey protein, you’ll see that it has a much higher keyword difficulty score. So what should you do that will depend on what you see in your keyword analysis, which again will dove into later. So for now, I’ll quickly sift through this list and rather than analyzing every keyword, I’m just going to add a checkmark beside the ones that seem like interesting topics to create content around. After I’ve gone through the first page, I’ll scroll back to the top to create a list. Let’s call this one weight loss, low competition, then go to the remaining pages until you’re satisfied with the number of keyword ideas. Next, let’s fill our second bucket of keywords with potentially link worthy topics. Again, the purpose of these pages is to get quality back links so you can build authority to your pages and past page rank by linking internally to your other pages. This will help you rank your low competition pages, money pages or both. So the way we’re going to discover these keywords is by finding pages that have already generated a ton of links, reverse engineer why they might have had such great success and then take that angle, but create better content for some skyscraper style and link building. So let’s start by entering some keywords and keywords. Explore. Next, I’ll go to the phrase match report to find keywords that contain our keywords in the order they’re written now, we’re actually going to do the opposite of what we did for lo competition keywords. We’re going to set a minimum keyword difficulty score does something high like seventy. And the reason we’re doing this is because you are difficult to score is calculated by taking a weighted average of the number of domains pointing at the top ranking pages, meaning the higher the score, the more links there are pointing at the top ten pages. And I can’t take credit for this little hack. This is something that Gilberton from Authority hackers share with me at a conference last year. So thank you again. I’m going to sort this keyword list by parent topic to group our list of potential linked topics together. Now, to remove some of the ultra long tail keywords in this list, I’m going to set a filter to only show keywords with at least one hundred monthly searches. Rather than scanning the keyword ideas column, I’m going to scan the parent topic column. And that’s because we’re looking for topics to create link worthy pieces on rather than keywords to Target. For example, we could create a tool that’s a weight loss calculator. And you’ll see below are a bunch of branded queries that we probably won’t go after. So I’ll go to the next page. Then we see a couple of topics on losing weight and losing weight fast. Based on the search for this topic, a well researched guide with a case study might work well to generate links. Now, looking further, we have the parent topic, a fitness tracker. And based on the keyword ideas under this parent topic, I’m guessing this has something to do with fitness tracker reviews and comparisons. Since most affiliates aren’t actually buying the products, testing them and reporting back. That’s something I might do to gain a bit of an edge and have plenty of link prospects to reach out to. Now, in terms of the strategy that goes along with these link feed style pages, link up our video on the middle method in the description so you can carry this out to completion. Finally, our finding money terms. Now, money terms will vary depending on the nature of your business. For example, in e-commerce store might want to ring for keywords that have transactional intent like by product name and an affiliate site might want to rank for queries that include words like best top comparison versus or review. So assuming our fitness and weight loss website monetizes through affiliate commissions. I’ll go to a filter list version of the phrase match report and add those keywords in the include filter. I also want to set the option to any word so I can see all phrases that mention any of these words. And just like that, I have a massive list of keywords that will be easy plugs for affiliate products like Best Fitness Tracker Fest, Fitness Watch and more. From here, you can create your own combination of filters to target low competition keywords, keywords with decent search volume or both.
Again, sift through the list, add check marks to anything that interests you and create a new list. I’ll call this list weight loss, money, keywords. At this point you should have a ton of keyword ideas, but not all of them will be worth going after. So let’s move on to the next step, which is to identify, search and 10 for each of the keywords on your list search and then basically means the reason behind the search is corton. And here’s a rule to follow when doing so. If you can’t match what searchers want, then don’t go after that keyword. The easiest way to identify search intent is to look at the top 10 ranking pages for your target keyword. Most of the time you’ll notice that all or most pages follow the same content, format and type. For example, looking at the top three results for how to lose weight, you can tell just by reading the titles that all the pages are informational blog posts. If you have a blog and can write a guide on losing weight, then yes, you can fulfill search intent. Whereas a query like fitness equipment shows product and category pages for e-commerce stores. If you don’t have an e-commerce store, then don’t bother going after this query because you won’t be able to match search content. There’s no proven track around this and it literally takes 10 seconds to do so. Do it for all keywords that you’re interested in going after and make it known to search content. Now, if you set up a listing, keywords explore like I did earlier. Then instead of Googling every single keyword, you can just click on the search button to see the top 10 ranking pages and inverse search content from the titles. This brings us to the next step, which is to assess ranking difficulty. Now, SEO and ranking on Google is like a game. Certain levels are easy to beat and others require you to level up before you can beat the bigger bosses. For example, if you couldn’t see the health bar for your opponents, then you’d have no idea what it would take to win. In the same way, you need to know who you’re up against so you’ll know what it takes to write them win. And for that reason, you need metrics to create some sort of predictability in ranking. The way we assess ranking difficulty is by analyzing the metrics of the top ten ranking pages. There are three things you need to look at. First are the number of referring domains which are unique websites linking to the page. Second is the authority of the ranking domains and third is topical relevance of the top ranking pages and websites. Let’s run through some examples here. If we look at the search for weight loss, work out for men, you’ll see that there aren’t a whole lot of unique websites linking to the pages. In fact, this one here has zero links, yet ranks pretty high. Not that on that front. Next, it’s to look at the authority of the ranking domains. And we can do this by using the D-R or domain rating metric, which represents the overall strength of a website, speckling profile. Looking through the results, you’ll see these two with lowish domain ratings at thirty four, which have managed to rank pretty high in the organic search results. And with a little bit of link building, they can probably be ranked. Finally, we’ll look at the relevance of the top ranking pages as well as their domains as a whole. Just by looking at the domain names, you can tell that all of them are related to health and fitness. So overall, the top pages come from relevant domains. Now, when you’re looking at topical relevance of the page, we’re focusing on a bit of the on page part. And oftentimes the title will give us enough context on whether they’ve optimized for your target keyword. Generally speaking, people tend to use their primary keyword in the title or a modified version of it, and it looks like only result number three and four doing that, which also happened to be from the lower authority domain. So as a new or developing website, this might be an opportunity to leverage specificity and generate more clicks by speaking to the target audience. So in my opinion, it wouldn’t be too difficult to rank in the top five for this keyword. If A you have a topically relevant domain, B, you can get some quality back in this chair page from different websites and see your pages targeted specifically at the last layer to look at. Here is the traffic column. Looking at the top of the relevant pages for our target keyword, you’ll see that this page gets around two thousand monthly search visits from the US alone. Use these numbers to make informed decisions on whether ranking your page will be worth your time, money and effort. In my opinion, this one is worth the perceived effort. Now, if we were to do this for another one of our so-called LO competition topics like weight loss workouts for women, then we’ll come up with a slightly different analysis. For the most part, they seem to have double digit referring domains. They all come from highly authoritative websites in topical relevance. The pages are quite high. For example, you’ll see that the first two results from self dotcom and shaped dotcom don’t have mentions of women’s, but these two websites create content that’s mostly targeted at women in these two articles are no different. The next result from Livestrong is clearly about workouts for women than the one from bodybuilding.com doesn’t appear to be targeted at a specific gender. But when you look at the content, you’ll see that the writer wrote it for women by saying. But for some reason, when we women decide it’s time to lose fat, blah, blah, blah. So all things considered, this may not be as easy of a keyword to rank for considering the current competition in the top 10. But looking at the global traffic potential, you might think that getting somewhere in the ballpark range of ten thousand monthly search visits will be well worth the work.
This is why it’s important to analyze every single topic before you start creating content. If you’re going to spend hours writing a new piece or spend hundreds or thousands of dollars from production, then it’s important to know what you’re getting yourself into now after you’ve qualified your target keywords and you’re ready to start writing. There’s one less piece to keyword research that I highly recommend, and that’s to extract subtopics based on the keyword rankings from the top five relevant pages. By looking at the keyword rankings for the top pages, you can essentially get clues of related sub topics you should include in your post. So using the example of weight loss workouts for women, I’ll click through on the keywords number to see the pages organic rankings. To keep things relevant, I’ll set a filter to only show keywords that ranking positions one through five. Now it’s important to note that this step isn’t about stuffing keywords near post. Instead, use it to form an angle for your post and extract sub topics that you should cover throughout your content. For example, you’ll see that people searching for this are likely beginners. They want a routine for the gym and an interesting angle to take might be to create it as a one week workout plan.
Take all of these points, create an outline and you’ll have a data driven way to create your content. As you can see, keyword research isn’t rocket science, but it’s a process and there’s a ton of different ways to do it. So I highly recommend digging through some of our other keyword research tutorials on topics like longtail keywords and mapping keywords to your sales funnel.