How to Do an SEO Audit (in 20 Minutes or Less)

So I’ve got Google Analytics, search console page building sites, you know, structured data testing tool address. As you can see, after all of these audio and then multiple browser tabs.

The first thing that I’m going to do is I’m not sure that only one version of the site is actually arousable. So right now, you can see that view in the website Troll on the Simple Life insurer dot com. But I want to make sure that this is the only location at which I can access this website. So all of the all of the versions of the site should redirect to this version, which we call the canonical first, much like the nonsecure version at HGP rather than Egypt. And straight away, you can see that this does, in fact, redirect Julatten only to all hate Jackpot’s version, which is a good start. But now I’m also going to try the W version with and without https. So let’s take those in Haiti g.p that seems to redirect and https with with the w w w so that also seems to redirect to. So there are no problems there, all of those different versions that someone type in or in fact redirects into the canonical version of the site. So moving on, I need to actually control the website so that I can check for any other issues. And if I somehow use H. Revici audit tool, which if you’re following along to me, found HRH dot com slash site dash audit. And just a quick side note, you could use Premium Frogh for this or another Cronshaw Baci or that is probably your best bet if you’re following along with this video. And so here what I do is I must start a new project, enter the domain, select the correct HGP protocol, which in this case is https anamur hit next and next. Again, so honest on this page. I leave the majority of the settings here as they are, but I will actually check the HQ JavaScript toggle and the check TGP status of external links todo this just ensures that we get the most accurate audit. And then Mr. HealthNet one final time. So finally, I’ll just uncheck this option to schedule a weekly crawl and finally just take a project and that’s it. Baci is now being called. So while I wait for that to finish, I may perform a few more manual checks, the first of which is making sure that the site is actually indexed in Google, which I’ll do by searching in Google for site Kolon, simple life insurer dot com. And it looks like there are around 222 resource. And as I know this site pretty well, I know that that looks about right. But if you’re following along with this and you have no clue whether that number actually corresponds to the real amount of pages on your website, then to much this step once you crawl inside or there is complete. So I actually already run across this website before I start recording this video. So to demonstrate this, I must now go to the internal pages report inside audit for the crawl that I actually completed before recording this video. And in this case, you can see that there is a small discrepancy in the number of pages being indexed compared to that, those that are actually on our website, which is actually being caused, as I’ve investigated this already, has been caused by Dugal Index and a few individual elements from the home page, which is something that needs to be fixed at some point. So next stop, a run, a quick chat and check if the CI ranks for its brand name. So to do that, I’ll just type in the simple life insurer into Google. And as you can see, it does in fact rank as a number one result, too. So there are no problems there. Snowmachine jumped back to the site and I ran a few basic homepage checks for all the most important pages on the site, starting with the home page.

So to do this now, right, click and view page source, which will show me the e-mail for the page, then I’m going to start by taking a look at the title tag. So if you start just what this just hit Command F or control F, I believe on Windows and type A less than sign followed by the word title, you can then see that it gets highlighted in the HTML. I need see that. Take your time. So here are the title tag reads Instant Life, Instant Affordable Life Insurance Quotes Dasch, simple life insurer dot com. So at first glance, this looks pretty good, you know, but I wanna check a couple of things. Number one. Is this a good length? Because title taxes are too long, get truncated in the search results, which doesn’t really look good. Number two, I will check whether this is optimized around any worthwhile keywords, which it should be. Ideally, I said no one is easy to check, just copy and paste the title tag into a search simulator such as supposin, which is what I’m using here. And yet but whether or not it’s too long and in this case, you can see that everything looks good. So let’s move on and check the keywords. So to me, it looks like this title tag as being formulated around the key word, affordable life insurance or perhaps life insurance quotes so much that both of these in each Web site, 850 words explorer, rather. So if I just quickly typed that in, you can see that both of these appear to have a decent amount of search volume. So, again, you know, there’s no problems there. It looks like this is quite a well optimized title tag. So let’s move on and check the match description so I can find this easily by searching just type in the U.S. hand side and then, you know, matter and you’re trying to get or the meta descriptions and tie up sides and all that kind of stuff. So I must I’m paste this again into the search simulator. And as you can see, lenth is totally fine. And it also looks to me like it’s been pretty well written.

You know, it’s quite a nice description that kind of sums up the site quite well. So finally, I was not at the heat want ad on the page. Now, it’s not an actual absolute requirement these days, but I do generally prefer there to only be one of these on the page and one each one tag. And it’s also best, in my opinion, if the key words are sprinkled in there as well. And so on there on this page, you can see that there are actually two huge ones which are effectively just duplicates of each other. So this is not a big deal. Personally, I prefer to remove one of them. But aside from that, you know, it’s a nice length. I can see that the keywords that we just chat are indeed sprinkled in. So this is another pass for this website. So I recommend performing these manual checks on all of the most important pages on your website. And by important, I’m generally referring to those with the most traffic you can use Google Analytics to find this out. Or alternatively, if you’re not using Google Analytics, you can go to HFS Explorer, enter your domain. And I’d go to the top page report, which will show you the pages that perform best in terms of our traffic that ensures a case, a nice list, and performing the same manual checks on each of those pages.

But anyway, let’s move on and let’s get back to the Crawl report in ATSI Audit. So this tells us a ton of information, basically, but I must start by checking the Schimel Times report to see if it found any other on page errors across the site. And as you can see, it did 44 pages with multiple H1 tags, 33 pages missing a description and seven pages where the title tag is too long. And there’s also one page where the better description is to show. So I’m not a bore you by sifting through every single one of these errors in this video. But these are issues that should at least be investigated and probably fixed at some point. So let’s move on next time I go and check for duplicate and then content. So sticking with the site, audit amadio to the content quality report and on the clusters of duplicate pages, you can see that its report in no duplicates found. So again, this is a pass for this particular site. But it’s worth noting that this only looks for duplicate content on your domain, on the on the domain that you’ve actually brought. It doesn’t check if any of our content is duplicated across other websites. To do this, you’ll need to do is copy state. So I do this summer and you are out from the site. I’ll just use the homepage, for example. And in this case, you can see the propitiate has actually found a few matches. But despite this, I don’t think there’s anything to worry about here. If you look closely, these look to be triggered by the disclaimer in the photo, which in all honesty is probably just a stock disclaimer and nothing to worry about whatsoever. So for this site, you know, I’m not too worried about stolen content or anything like that, so I’m not a bother checking any more pages. But I do want to check for thin content, which is content that’s kind of short and pointless and doesn’t really provide any value. So I’ll just I’ll just quickly hop back to a site audit and check the content quality report once again. And here I’m looking for a low water errors, of which, as you can see, this site doesn’t appear to have any so, you know, we’re all good at in this instance. So next up, we’ve got sites. Now, the most obvious tool to use of this is Budos Page with insights, which is a good tool when it actually works. If I try this with Simple Life insurer for the home page, for example, you can see that it takes place at a speed unavailable error, which is obviously pretty useless. There are other tools that you can use to check site speeds such as metrics. But actually this is something else that site audit should have already checked. So jump in. But again, to say I’ll check the performance report this time and see if there any slow page errors. So there are in this instance and looking forward to the looking through rather to the full report on this issue, will reveal a list of all the new URLs so you can investigate those individually and you can even order these all of this list biogenic traffic. So you can then prioritize the fixes, which is a nice hot, in my opinion. So moving on next, Obama check for structured data issues. So for those of you not familiar with structured data, it’s basically a type of structured model that some sites choose to add to their pages so as to supply you with a more structured view of that page. If you’ve ever seen results with star ratings or reviews or calorie counts or any of that stuff in the service, then you then you’re probably familiar with the structured data or at least the results of it. So to test structured data that has duros structured data testing tool. So basically you just enter you URL and about whether or not there are any errors with the structured data on that page.

Now this I’ve been using thus far doesn’t have any kind of special structured data markup, so I’ll use a different You are Alpha this example, which is a piece of a recipe from Martha Stewart dot com. So I put this into the structured data testing tool and run the test. It takes about a couple of warnings, the life of an author name and the lack of nutritional information for the recipe. Both of these things not a particularly big deal worth reading nonetheless. OK, so before I shoot, before I continue, I should mention that I am just going to switch gears here and use the HWB as the example site for the next few steps. The reason for this is because I’ll need to access data from analytics and search console and I don’t actually have this data for Simple Life insurer. So next step, a quick organic traffic analysis. So for this, I head over to the acquisition report in Google Analytics and Amargosa overview and then organic search. So I’m also going to set the time period for the past month. And it looks like, as you can see, we’re averaging around 1800 visits a day from our search on the block, which isn’t too bad at all. So next, I’ll check the landing page report. So this shows you the pages that are bringing in the most search traffic, as you see for the trust blog. It looks like it’s our website, Traffic Archdale. So finally, I must set the period to the last 12 months to get a sense of whether trabajo is increasing or decreasing. And as you can see, it looks like it is rising quite nicely, actually. So if for whatever reason, you don’t have the usual analytics installed, you can instead use the top pages report in each Web site explorer to get a sense of the pages that receive the most organic traffic. So it’s clear that organic traffic is moving in the right direction for a trust blog. But what about Rankins? So to check this out, your GHW Explorer and the blog URL and then check the organic search tab on the overview report. Looking at the organic watch graph, I can see that the rankings are indeed on the increase, which again is what you probably expect when you see a rise in organic traffic, as we are doing with Adris blog. But actually, as we recently wrote, We Are Associates article, I kind of want to know how that specific page is performing. So next on end to that into the search bar and check this same graph. So it looks like there was a slight dip in January, but it’s now ranking for more keywords than ever, which again is definitely a good sign. Digging a little deeper. I also want to know how it’s performing for the main target keyword, which in this case is SEO Tips. I’ll check this by searching for SEO tips in the organic yield report and then view in the history chart. So it looks like revenues have increased since the update update in September. And now the rankings are reasonably steady in positions three to five, you know, hovering around that area. So pretty good, but still room for improvement, which leads me neatly onto the next step of the audit process, actually, which is fine in low and in keyword opportunities. So let me go back a step and view data for across the board as a whole. And then I go to the navigate, rather to the organic field report. Once again, and then here, a Merfeld of a key word where a trust blog page on HWB currently ranking in positions three to five. I’m also going to add a search volume filter, a set that a minimum of 1000 searches per month. So now I can see keywords that have a good number of monthly searches for which we already have rankings in position three to five. Basically, these are low hanging opportunities, which would increase Runyon’s by just one or two positions for any of these keywords. It would no doubt result in a nice traffic boost. So you’ll actually notice that while these keywords on the list is SEO tips, which is definitely a key word that we should focus on. So again, this brings me nicely onto the next step, which is a battling profile analysis.

So much like the organic traffic analysis, this isn’t so much about finding specific problems and fixing them as it is about making sure things are generally heading in the right direction. So I’ll start by the into the overview report and Explorer and checking out the referring domains graph. So it looks like the number of referring to means is steadily increasing, as is the traffic. But what kinds of anchors are those domains using when linking to us? So let’s stroll down to the analyst cloud and take a quick look. So it looks as though there’s a mixture of anchors, but as you can see, it’s mostly branded anchors, which is, again, quite good. So finally, I might have a bit deeper and make sure there are no dodgy sites actually linked in to the plot. So for this, I’ll go to the referred domains report, then sort the domains by domain region from lowest to highest. So nothing is jumping out at me, particularly in this report. So on the whole things I would say are, OK, obviously this is a very quick and high level view. So if you’re concerned about dodgy sites looking to you, then I would recommend spending more time in this report and delving a little bit deeper. OK, so next up, I want to make sure that there are no broken pages on the blog and especially not broken pages with a lot of battlelines. So I’ll go to the Best Buy Links report and then filter for four or four pages.

So it looks like there are a few broken images, but nothing to worry and no pages with a lot of bad. Most of these images are likely the result of old blog posts being updated or deleted. Now, as I say, you have a lot of links pointing to them. So these are nothing really to worry about. If you do see broken pages with a ton of referenda means then you may have issues. In that case, I would actually recommend checking out the four died. Do you find them fixing broken legs, which you can find at each website from blogger Fix Broken Legs? So I’m also going to check for broken outbound links on the blog. And for this I’ll use the Broken Legs report on the outgoing links as it looks like there are a few. These even need to be removed or updated, ideally. Which brings me to the final two steps in the security process, both of which revolve around content. So the first is a content gap analysis. This basically involves finding to you at the competitors, Rantoul, yet we currently don’t. So for this, I’ll use the content, the app tool within eight drafts. So I already know a handful of competitors for Battling Co., for example, Siege Media and Hoeber Web ammer and to these domains as a target and the content yapped tool. Then I’ll add atras blog. Under the book, the following TARDE doesn’t rank for option. By the way, I should stress that all of these need to be set to domain mode. So finally, I must show keywords to uncover any content gaps. So right away there are quite a lot of resource bots for these down Amarth filter only for keywords with a search volume of at least 5000. So now I can see a few dirty words that our competitors are running for, yet we currently aren’t. These would be well worth is creating some content around. After all, if our competitors are ranking of such terms and what’s to stop us running for them? So onto the last step of our ACOR, that process which is running at full content audit.

Now, we did this a couple of years back and ended up deleting over 200 pages from the address book. All of these were low quality pages that serve no purpose and brought virtually no traffic to the site. But the Torpy is this organic traffic actually increased after we deleted these pages. So why exactly did we do? Well, it was quite simple, actually. We found low quality pages with little to no ordinary traffic. And if they had potential and to be easily improved, then we updated and relaunched them. If not, would you look at them? A redirect of the URL to another relevant page on the blog? To be honest, this is quite an immediate topic and it’s one that we plan to tackle soon with a full post on the blog. But for now, I would advise that should you choose to perform a content audit, you should avoid deleting content unless you’re absolutely certain. But it serves no purpose and has no value, even though it may be better to just improve every launch that content.

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