The Instagram ads work well, let’s look at the data, according to Instagram, 50 percent of people surveyed said viewing an ad on the platform makes them more interested in a company. And then an Instagram case study.
Bomba socks more than doubled their conversion rate and increased their return on ad spend by over forty five percent using Instagram ads. So I would say, yes, Instagram ads definitely work. You two can see success with your Instagram ads. If you don’t have a ton of experience on Instagram or want to learn how to buy Instagram ads, you’re in the right place. I’ll cover the different types of Instagram ads. How to set up your Instagram ads, how much Instagram advertising costs and tips for creating engaging ads. Stick with me and you’ll be ready to create Instagram ads in no time. Different types of Instagram ads. Instagram is a visual platform, meaning you need to have some sort of multimedia element to advertise your business. Most Instagram posts you see will feature either one photo or video and a call to action telling you to learn more shop. Now, some ads may take advantage of the carousel feature where you can swipe through several photos or videos or the collection feature that uses multiple images and videos to create a sort of lookbook. Where you place the ad is just as important as the type of ad you choose and feed ads. When you log into your Instagram, the first thing you should see is the feed. If you don’t see it, just tap on the home button at the bottom of the apps interface like Facebook’s news feed. The Instagram feed is where you’ll find posts from every person, brands or pet you follow. Within the feed, you’ll see ads that look similar to regular posts, but feature a sponsored tag to notify users that they are in fact, ads. Explore ads. Next to the home button in your Instagram app, there’s a magnifying glass that takes you to the Explorer page here. Instagram post content at things you will like. So if you interact with a lot of accounts that make art, you’ll probably see art in your explore section. If you type on a post from the Explorer page, you can scroll through many similar posts. You may see an ad every few posts and you’ll know because of that ad tag at the top of the post. Story ads and your Instagram app, you may notice a scrollable row of bubbles featuring people’s accounts at the top of your screen. These are called Instagram stories. So how do Instagram story ads work? Stories are quick updates people can tap or swipe through and your ad will show up when people are looking for them.
Well, regular Instagram posts work best as a square story, work best in a vertical format. You can share both images and videos through story ads. But keep in mind that something shot horizontally might not work very well as a story. Story ads also feature a call to action where users can swipe up and be redirected to the landing page of your choice. One location for ads that’s fairly new as a recording. This video is IJI TV Instagram’s long form video feature. I will focus too much on it since it hasn’t fully rolled out yet. But just know that you may see ads there. How to create Instagram ads. Setting up your Instagram ads isn’t actually that difficult, and you have a couple of different ways to do it, probably the fastest way to buy Instagram ads is to turn one of your regular posts into an ad. If you have an Instagram business account, you’ll see a promote button on the post you’ve shared. If you select promote, you’ll have the option to choose where your ad directs people who you target your budget and the dates your ad will appear once you’re promoted. Post is live. You can track its performance using Instagram analytics data. And if you didn’t already know, Facebook owns Instagram. So you can also use Facebook ads manager to create your Instagram ads and Facebook ads manager. You’ll click create, which will allow you to set the parameters for your campaign to find things like your ad objective, your budget, your audience and your ad creative. Once you have all of that figured out, select manual placements within the placements box there you can check off the Instagram box. Once that’s selected, you can specify where you want your Instagram ads to go. You do need your own Instagram account to use Instagram ads, even if you’re creating your ads and Facebook ads manager. If you need help creating an Instagram account or connecting your account to your Facebook, Instagram has some guidance on that Instagram audience targeting options. You may have heard me mention that part of the ad creation process is choosing who to target.
Just like Facebook, Instagram offers plenty of options so you can reach people who will actually want to interact with your business, you can reach a broader audience with ads based on location, and you can target people based on their demographics, like their age or what language they speak. People’s interactions can also feel your ad campaign. Instagram lets you target users based on things like other ads they’ve interacted with, who they follow and what they do while using Instagram, Facebook or the Internet. One of my favorite features is look alike audiences in which you target people with characteristics similar to your customers. You can even use your own customer list to reach specific people. The most important thing to remember know your audience. This will feed into your ad creative and will help you narrow down your targeting. How much Instagram advertising costs? With all of these amazing options, you may be left wondering what it costs to buy Instagram ads and you might hate this answer. It depends. When you invest in Instagram ads, you can choose to pay for every click or for every one thousand impressions. Generally, a click may cost you 20 cents to two dollars and different factors, which I’ll explain in a few seconds, can impact that range. On the other hand, one thousand impressions can cost about six dollars and seventy cents. But again, take those numbers with a grain of salt. Instagram uses a bidding system for every ad, so different factors influence the cost. How relevant your ad is to a person, the likelihood people will click the competition and the time of year can all impact how much you spend. The most important thing is seeing a positive return on your ad spend. How to drive engagement with Instagram ads. I just want to leave you with three tips for dazzling your audience with your ads take creative risks. I know that being risky might not seem like a good idea, but it can really put you above your competitors if done right. You don’t have to be edgy and you most certainly should not try to offend people with your ads. When I say take risks, I mean try and do something different.
Here’s an example. If you saw apples and your competitors, ads are all just photos of apples in different settings. Don’t take a photo of your apples and spend money on something that can be mistaken for your competitors. Product record a video of someone juggling your apples. Create a stop motion project telling the story of how your apples get from the tree to the kitchen.
Show someone using your apples in a pie, think outside the box and you’re guaranteed to grab people’s attention. How about them apples? Check your ad performance. Don’t launch your campaign and forget about it, especially if you’re trying something new. Instagram provides you with analytics data so you can see if your ads are reaching the right people and if those people are interacting with your content. If you notice people are interacting with your ad or you’re not getting many impressions, you can make changes to your campaign. You may need to increase your budget or include a better call to action. Listen to the data to make decisions. Know your audience. Yes, I am repeating myself, but I can’t stress enough how important knowing your audience is for your ad campaigns. If you want to target people in a certain field but use an image that is totally unrelated to that field, you’ll probably find that they are interested in your ad before you spend your hard earned money.
Think of who your customers are and what they like, playing your campaign, using that information. So I hope you have a better understanding of how Instagram ads work. Our experts are just a phone call or contact form away if you need help creating your Instagram campaign before you go.