What Is A Business Facebook Page?
Remember to make a Facebook for business page for your company and not a personal profile. Confusing the two could put you at a huge disadvantage and you’d be missing out on all of the content creation tools, promotional opportunities and analytics and insights that come with the Facebook business page.
Plus, having a personal profile would require people to send you a friend request in order to engage with you. The last thing you want to do is make it more difficult to engage with customers. And while you’re at it, don’t create an additional public professional profile associated with your business. Like, for instance, from Rulership. While people usually do that to connect with professional contacts on Facebook without letting them see personal photos or other posts, creating more than one personal account actually goes against Facebook’s terms of service. Now, let’s talk about setting up your page, set up a business page, go to Facebook.com/business and follow the steps to set up your page. Once it’s set up, you’ll want to choose who has access to edit and control your page. We’ve all heard those horror stories about folks who accidentally publish personal content to their employer, social media channels to avoid publishing mishaps. A sign Facebook business page rolls only to the employees who absolutely need them. And before you do that, be sure to provide training to those who are new to social media management so they aren’t confused about things like when they should be hitting, publish or who they should be posting. Asked to assign these roles on your business page click settings, then click page. Also, when sharing content on behalf of your brand, make sure you’re posting it as your brand and not as yourself. You can check that by going into your settings and clicking post attribution. Once you’ve decided who will have access to running your page at a recognizable profile picture, pick an image that’s easy for your audience to recognize anything from a company logo for a brand to a headshot of yourself. If you’re a freelancer or a consultant, being recognizable is important to getting found and liked, especially in Facebook search. It’s what shows up in search results, gets pictured at the top of your Facebook business page, and is a thumbnail image that gets displayed next to your posts in people’s feeds. So choose wisely when choosing a photo.
Facebook For Business Images
Keep in mind that Facebook frequently changes its picture dimensions, which you can find at any given time in their health documentation. As of April, twenty nineteen page profile pictures display at one hundred and seventy by one hundred and seventy pixels on desktop and one twenty eight by one twenty eight on smartphones. Next, you’ll need to pick an attractive cover photo since your cover photo takes up the most real estate above the fold on your Facebook page, make sure you choose one that’s high quality and engaging to your visitors. Like this one from my Obie’s Facebook page. Keep in mind that like profile images, Facebook cover photo dimensions also frequently change.
So we advise keeping an eye on the official guidelines as of the shooting of this video page cover photo display at eight hundred and twenty by three hundred and twelve pixels on computers and 640 by 360 on smartphones. Now it’s time to add a call to action or a button. Since Facebook first launched this feature in December of 2014, the options for Branstad call to action buttons to their Facebook pages have vastly expanded. These are phrases like watch videos, sign up or book now and each can be customized with the destination you URL or piece of content of your choosing. It’s a great way for marketers to drive more traffic to their website and get more eyeballs to the content that they want to promote. Check out how Mandarin Oriental uses the book now button to make it easier for viewers to make reservations. Next, we’ve arrived at one of the most important sections of your Facebook page, the about section.
Visitors don’t see a preview of your about text when they land on your page. Instead, they have to click on the about option on the left hand column next to your content. That said, it’s still one of the first places that they will look when trying to get more information about your page. However, even within the about section, there are many options for copy to add. Consider optimizing the section that best aligns with your brand a general description, a mission company information or your story with brief yet descriptive copy. By doing so, your audience can get a sense of what your page represents before they decide to like it. You might also want to populate sections that allow you to record milestones and awards, like when you launch a new product or service, as well as the day or year your company was founded or when you hosted major events. Now let’s talk about posting photos and videos to your timeline. Visual content is forty times more likely to get shared on social media than other types of content, and it’s pretty much become a requirement of any online presence. While photos are a great way to capture brand moments, you should also invest a good amount of time and resources into video watch. Video is one of the ways that Facebook allows brands to add to their pages for good reason. It’s becoming one. The most popular ways to consume content, but it’s not just for prerecorded videos, according to the social media channels NEWSROOM, people spend more than three times more time watching a Facebook live video on average compared to a video that’s no longer live. So don’t be afraid to give viewers and in the moment, look at what your organization does. Another important consideration in your Facebook content strategy should be how frequently you post and when. If you don’t post frequently enough, you won’t look as reliable or authentic. After all, how much faith do you put in a brand that hasn’t updated its Facebook page for several months? Post too often, however, and people might get sick of having their feeds flooded with your content. Here’s where our social media editorial calendar can be particularly helpful.
Sharing Facebook For Business Pages
This can help you establish a schedule for when you share posts according to season or general popularity. You’ll probably have to adjust your calendar several times after checking the performance of your updates in your Facebook insights to see what content posted when performs best, you can access page insights when you navigate to the tab at the very top of your page. Now let’s talk about scheduling future posts for your Facebook business page. You can either use an external publishing tool like the social inbox that Rulership software or the Facebook interface itself. For the latter, click the schedule button next to the share now button where you’re creating a post. Facebook allows you to target certain audiences with specific updates at age, location, language or interests. And you can segment individual page posts by these criteria with Facebook’s targeting tools. And don’t forget to pen important posts at the top of your page. So visitors see those updates first, because when you post new content to your Facebook page, older posts get pushed further down your timeline. Sometimes you might want a specific post to stay at the top of your page for longer, even after you publish new updates to solve for this. Facebook offers the ability to pin one post at a time to the top of your page.
You can use this pin post as a way to promote things like a newly generating offer, upcoming events or important product announcements to a post click on the top right corner of a post on your page and click pin to top of page. It will then appear at the top of your page, flagged with a little bookmark. Just keep in mind that you can only have one pin to post at any given time on your Facebook page. Once you start picking up followers, monitor and respond to comments on your Facebook page. While it may not be necessary to respond to every single comment you receive, you should definitely monitor the conversations happening there, especially to stay on top of a potential social media crisis. Finally, don’t forget to measure the success of your Facebook efforts. There are a couple of ways to execute this step. You can use something like the social media reports tool in your Rulership software, and you can also dig into your pages insights which allow you to see and track Facebook specific engagement metrics. Here you’ll be able to analyze things like the demographics of your page audience. If you reach a certain threshold, the demographics of people engaging with your page and your posts. As I mentioned earlier, the latter is especially helpful to modify your Facebook content strategy, to publish more of what works and less of what doesn’t.
You can access your Facebook page insights via the tab at the top of your page, looking for even more help with your Facebook business strategy.