Are you struggling to get traffic from Google? Maybe it’s because all of those jokey words are dominated by mega publications and authorities in your niche.
Well, I’ve got two and a half words for you that’s going to help you solve this problem. Long-tailed keywords. And in this video, I’m going to show you how to find, choose and rank for longtail keywords to get a crazy amount of search traffic. Stay tuned. What’s up, Agios Salmo here with the tool that helps you grow your search traffic, research your competitors and dominate your niche. Now, today, we’re going to dig deep into the growing your search traffic part with longtail keywords. And the byproduct will be dominating here and now. I’m excited and I hope you are, too. So let’s get to it. So what are longtail keywords? LongTail keywords are search queries with low individual search volume, but can have an enormous total search demand as a group. The name comes from the long tail of the so-called search demand curve, which is a graph that plots all keywords by their search volumes. For example, if you look at the topic of cute cats and a few long tail variations in keywords explore, the first keyword would be at the head of the curve. Because of its popularity, the cutest cat in the world will be a long tail keyword somewhere further down, and the other two phrases would be at the end of the tail, since they’re unpopular ways to search for the topic. But there are numerous variations that would likely add up to a massive cumulative search volume.
So long tail keywords are defined by search volume and not because the actual keywords are long or have X number of words in them. But naturally, in most cases, long tail keywords are going to be lengthier since more words often communicate a more specific query. Right. But let me quickly bust the myth on keyword length versus search volume, because longer words don’t always mean lower search volume. If you look at these three keyword phrases in keywords explorer, you’ll see that the four and five word phrases have significantly more search volume than the two word phrase lose weight. And I’m not just picking a topic that I know fits the bill. In fact, we studied one point four billion keywords and found that nine point three percent of keywords with over one million monthly searches have three or more words. And if you look to the other side of the graph, you’ll see that there are still a good number of unpopular one word keywords that have less than 50 searches per month, as indicated in Purple Soha Myth busted. Now every single topic has a search demand curve and they fall into two distinct buckets. So topics that fall into bucket number one are usually broad and have a very long tail with a ton of relevant phrases. Looking at the top 10 ranking pages and keywords explore for the query hairstyles, you’ll see that most of these pages rank for thousands or tens of thousands of different relevant keywords. And bucket number two are usually topics that are much more focused and will have much fewer longtail keywords.
So, for example, if you look at the search for a squeeze page, you’ll see that the number of keyword rankings is significantly less because the topic is so focused. Now, these two types of longtail keywords are clearly quite different and it’s important that you treat them differently, too.
So let’s explore these buckets and I’ll show you how to choose and find longtail keyword phrases for each one. Bucket one is called the long tail of broad topics, and these tend to have a few high volume search terms and a ton of long tail variations. So the search query how to lose weight is the perfect example. If you look at the keyword rankings for health lines weight loss article, you’ll see that they have around ninety five hundred keyword rankings in the U.S. that ranked in a top 10 position in Google. People are essentially looking for the same thing, but they’re typing in all sorts of different variations with the same or similar search content. So the term here is clearly weight loss, which has one hundred nine thousand searches per month, meaning that any queries with, let’s say, five hundred searches per month are one hundred percent long tails. Right. So let’s filter for these keywords that still rank in the top 10 and you’ll see that there are still over ninety one hundred keywords. These are the long tail keywords for the topic on weight loss and they account for 96 percent of this page’s keyword rankings. But this is much more than just another fun fact. There are two very actionable tips to take away from this. Number one, by ranking high for this head term, you’ll almost always rank for the thousands of other long searches. So when you pick your topics, always look to the ones that have the largest total search traffic potential. And number two is equally important. If Google merges a long tail keyword into a bigger topic, then there’s no point in targeting it. Right. Think about it. We already know that Google rank one broad article for thousands of search queries. So by trying to publish dedicated articles that target a single longtail keyword within the broad topic, you’ll achieve nothing but wasted time. Here’s some proof. This article from Healthline generates around four hundred and ninety thousand search visitors globally each. And they rang for a ton of keywords, but here’s the thing, not all topics with a ton of longtail keywords have super high search volumes. For example, if you look at these search volumetrics, then you’ll see that SEO Tips has more than doubled the search volume of submit your website to search engines. So at first glance, it seems like a better topic to target, right? Well, not necessarily. If we look at the search for SEO tips, then you’ll see that the top ranking pages get significantly less traffic than the search volume for the main keyword. And they don’t rank for that many different keywords either. Now let’s look at the search for the query. Submit website to search engines. You’ll see quite the opposite effect. The traffic numbers are more than triple the search volume of the top keyword in most of these pages rank for thousands of keywords. So again, always analyze the search to see the total traffic these pages generate and look at the number of keywords these pages rank for. An easy way to find these longtail topics is to look up a popular website site explorer. So I’ll search for Healthline dot com. Next, I’ll go to the top pages report, which will show us their pages that get the most search traffic. And since we’re talking about topics with tons of longtail keywords, let’s sort the result in descending order by the number of keywords each page ranks for. In order to identify these longtail topic opportunities, you want to look at these columns traffic keywords, top keyword. It’s volume and position. So let’s analyze their top pages and set a checklist to identify the most obvious longtail topic opportunities. First, the page must rank in the top five for their top keyword.
Next, they should rank for lots of keywords and get a good amount of search traffic. So far, so good. The final point is that the page should get significantly more traffic than you’d expect based on their ranking position compared to the search volume. Other top keyword and in lines case that only excludes a couple of these pages. So now we have a ton of longtail topics that we could create for our own website if we were in the health niche. And I actually have to point out this one with a top keyword bumps on skin that has a search volume of eighty four hundred, but the page gets over 100000 search visitors each month. That’s bananas. Now it’s important to note that you should also look at the number of referring domains that the page has, and this should be a good indication of how many links you’ll need in order to get similar rankings and be competitive in search. Now, why should you care as an issue? Because by picking topics with more longtail keywords, you’ll generate a lot more organic traffic than the search volume of just the main keyword. Since you’ll be ranking for so many other long tail variations. These long tail topics are ideal for established websites that can or have a history of ranking four head terms. And by ranking for your head term, there’s an element of predictability to know that your pages will rank for tons of other long tail variations with relative ease. All right. So we’ve covered the long tail of broad topics, but there’s a completely different type of longtail keyword, which has its own bucket, and that’s topical longtail keywords. These keywords represent individual topics of their own rather than being part of a bigger topic. So, for example, if we look up keyword cannibalization and keywords explorer, you’ll see that this query has a monthly search volume of one hundred and fifty in the United States. Scrolling down to the top 10 search, you’ll see that the top ranking pages get significantly less traffic than the suggested search volume. And none of the pages rank for a particularly large number of keywords. The topic of keyword cannibalization doesn’t fit into a larger topic. It’s a topic in itself. In the long tail keywords within it happened to be much smaller than broader topics like weight loss. So why should you care about these long tail keywords? The obvious answer is that since search volumes are much lower than the fathead keywords, the competition is usually going to be much weaker. So you’ll have a better chance at ranking for them and you’ll likely see results much faster than going after competitive terms like how to lose weight. The not so obvious reason is that you can still generate tons of perfectly relevant traffic if you ran for 20 to 50 longtail topics. For example, if you look at the SERP overview for the keyword How to Help My Husband Lose Weight, which is a good example of our so-called topical longtail keyword, you’ll see that the top keyword has a search volume of 60 in the page, gets seventy six search visitors per month. And to put the cherry on the top, the top ranking page has zero referring domains pointing at it. So it’s likely a low competition keyword. Now, if you were to create 20 pages around different longtail topics that individually generate 70 search visitors per month, then you’re looking at fourteen hundred monthly search visitors.
That, my friend, is cumulative value. So how can you find a whole bunch of these topics with these? I have three super simple strategies for you. The first one is to look for modifier keywords within a larger topic. So if we look at the phrase match report for the keyword black shoes, then you can use the include feature and type in a modifier keyword like width. And you can see. Right away that there are almost twenty hundred awesome keywords, and by looking at the keyword difficulty scores, they all seem like pretty easy topics to rank for. If we look at the SERP overview for the keyword black shoes with Navy suit, which has six hundred searches per month, you’ll see that all of the ranking pages get a decent amount of traffic and almost all of the pages have little to no back links. Clicking through to this page, you’ll see that the content is rather thin with a few images, so you won’t need to worry about creating monstrous guides to rank them. You can then click on the number of keywords and investigate further for longtail variations and subtopics within the organic keywords report. These would be much easier to rank for than a fathead term like shoes. The next strategy is to open locations to your product or service keywords. For example, if we look at the phrase match report for rent a truck in, you’ll see hundreds of results that are all very low competition. Now, this might seem underwhelming since the search volume is really low, but take roughly 300 keywords, multiply by 10 and you have three thousand searches per month now. In this example, I would guess they hold commercial value to keep in mind that even though keyword database is absolutely monstrous, it doesn’t contain all possible search queries that people might search for. So there’s a lot of low hanging traffic here up for grabs. The third strategy is to look at questions on a topic. And the best part about this is that you can actually do it in very competitive niches. So let’s type in weight loss in keywords. Explorer next, go to the questions report. Since it’s a very competitive niche, as you can see from the keyword difficulty score, let’s at the Max Cady do something low like five and I bet you would have never thought about targeting these longtail keyword topics on your own. With these questions, you can create your own FNQ section on your website and start getting a ton of longtail traffic from these phrases. These so-called topical longtail keywords are great for new websites or those that haven’t quite built an authoritative Backlund profile yet. You should be able to get traction quicker than targeting the long tail of broad topics, since you’ll essentially be going for low competition keywords. And as your site builds a solid Backlund profile, you can start branching off to the broader topics. So I want you to take this key point away from this tutorial. Ninety six point five four percent of all search queries in the US have less than 50 searches per month.
So by neglecting these longtail keyword phrases, you’re missing out on the majority of searches that happen every day. But now you have a perfect understanding of the two types of longtail keywords, those that belong to a broader topic and those that form a topic of their own.