How to build links via guest blogging. I’m about to teach you a few guest blogging tactics that someone might even call advanced, but let’s not forget about the very basics. The quality of your content always comes first. I actually think we should start calling it the fundamental rule of content marketing. If your content is weak, even the smartest tactics and strategies won’t work for you. But if your content is top notch, you’ll get astounding results with little to no effort. So that aside, let’s address two of the most common challenges in guest blogging how to Never Run Out of blogs to guest post for and how to create more quality guest articles and less time. Without further ado, challenge number one How to never run out of blogs to guest post for most guys to guest blogging will suggest you to use advanced Google search operators for finding blogs to guest post for like your topic guest post, your topic, guest article, your topic right for us, your topic in the URL, submit, etc.. And then you’re supposed to somehow scrape Google search results for all these search queries, save them into a spreadsheet, run deduplication and maybe even pull some metrics which would help you read them if you ask me where is too troublesome. So here’s how you get a huge list of guest blogging prospects in five minutes or less. Go to Content Explorer and put your topic there. In fact, you can use any keyword that, you know, blogs in your industry are likely to mention. For example, blogs in the industry will often talk about things like link building, keyword research, Essar audit, anchor text, etc. So let’s take the keyword links building and put it into context. Explorer and they get over one hundred and twenty thousand pages that mention this keyword somewhere in their content. But I don’t need a list of pages. I need a list of blogs to guest post for. So we put a checkbox next to one article per domain setting and from one hundred and twenty thousand results I go down to thirty nine thousand pages that belong to unique websites and mention my target keyword.
Next, I need to use the language filter because I’m only going to write my guest articles in English. And finally, if I don’t feel confident writing articles for top blogs in my industry, I can use domain rating filter from 30 to 50 so that they only see results from my popular blogs where I have a much higher chance of getting published. And we are down to slightly over five thousand unique websites that mention my target keyword in one of their articles. And because their domain rating is not too strong, I know they’re likely to accept my guest article five thousand is more blogs than you’ll be able to write for in your lifetime. But should you need more guest blogging prospects, you can always losing up the domain rating filter and you’ll get vastly more results. And of course, you can always start fresh with some other side keyword. For example, you could try searching for keywords that are not so closely related to what you do. I started with keywords like link building, keyword research, audit and context, etc. because they’re highly related to what we do. They but I could actually go much broader than that startup marketing, growth, hacking website, promotion, online business, etc.. As you can tell, by playing with different keywords, you will end up with an almost never ending supply of blogs to guest post for. And this time we have two elephants in one room. Elephant number one. How do know these blogs allow guest posts? I don’t. But is that even an issue? If a blog doesn’t have a right for us page or any other signs of guest post being accepted, why not just email them and ask about it? We don’t have a write for us page and we never advertise an opportunity to publish your guest articles, but we do publish guest post from time to time. It all goes back to the fundamental rule of content marketing that I mentioned earlier. If you have a compelling idea and your writing is of an exceptional quality, you might get accepted even by the blogs that don’t normally allow guest writers. Let’s face it, the vast majority of people who pitch guest articles are only willing to invest thirty minutes or so to crank out something barely readable and hope it will lend them a backlog. But most bloggers are too polite to say your content is awful. So instead they say, sorry, but we don’t publish articles on our blog. And even if your content is top notch and you still get a no, well, it didn’t hurt to ask right next time, that might be a yes. And besides, even if you were turned down, you still put yourself on the radar of a prominent person in your industry. By the way, remember what I said earlier about the side benefits of living blog comments? If you really want to publish your guest article on some popular blog in your niche, try to get the attention of the blog owner. They are smart, insightful comments first and only then reach out. Offering to write a post for them works almost every time. Elephant number two, why should they publish articles at Lodeiro blogs? Doesn’t mean that the link from them has little value. Technically, from Google’s own perspective, you’re not getting a burgling from a domain. You’re getting a backing from a specific page. That is just how their page rank formula works. That said, a highly popular website can have a ton of weak pages, while a small new website can have a few very strong ones. And besides, some of the small websites will eventually grow into big and popular ones. Right. So you shouldn’t shy away from just writing for a blog just because their are is low. The other question to ask would be, do I think this blog will still be around in three years from now? If the answer is yes, go for it. If it’s no, leave it because you clearly don’t want to spend time writing quality guest articles that will eventually disappear without a trace. Obviously, you should aim to publish guest articles on the very best blogs in your industry. But if you pitched them a few times and got rejected, you’ll have to work your way up writing. Follow your blogs in order to build your skill and portfolio of published articles up until the big guys will start to recognize you and let you write for them. So that was the challenge. Number one, how to find the blogs to guest post for. And here goes challenge number two, how to create more quality guest articles in less time. I’m sure you can easily come up with a great topic for a guest article, maybe two or three, but try to brainstorm at least 20 unique article ideas. I bet you’ll start to struggle somewhere after number seven, which is why I’m happy to share two awesome techniques that will solve this headache for you. Number one, this splintering technique. In the previous lessons of discourse, course, I was advising you to create epic, in-depth articles which would cover a certain topic better than anyone else. Well, why don’t you think of these big, awesome article as a collection of smaller ones, like a piece of wood that can be broken into many splinters? Here’s an example. Take a look at this guy at the link building at a blog right away. You can see that it consists of six different chapters. Well, this means that we can easily write six unique articles, each talking about a separate chapter from this link building guide. When creating this guide, we had to make these chapters fairly short because we didn’t want to overwhelm our readers with unnecessary details. But if we were to create a dedicated article for each of these chapters, we could go as deep as we wanted without the fear of making them too long. I think this is a perfect way to come up with ideas for guest articles. You create a single awesome resource that would target a general topic and then you break it into smaller splinters and submit each of them as a guest article on a different blog, which would link back to the big awesome resource and help its rank Google. And the thing that they like the most about this technique is that you can produce these splinters in little to no time because you did all the hard work educating yourself on the topic and all its aspects. While writing the big, awesome article for your own blog, go look at your past articles and see if you can find any potential splintering opportunities in them. Number two, the prospective technique. Let’s say we use this splintering technique to turn chapter number six of our building guide into an awesome guest article about the future of link building. Does that mean that we cannot use the same topic again for writing another guest article? Of course we can. All we need to do is change the perspective slightly. We could talk about the future of link building for startups, e-commerce sites, small businesses, local businesses, nonprofits, etc.. I know this topic sounds a bit clumsy, but you get the idea of how the perspective technique works, right?
For every unique guest article idea that you have in your list, it is possible to create a few nice variations by changing the perspective slightly. That said, by applying the splintering technique and the perspective technique, just our single guide to link building, we could easily come up with nearly twenty unique guest article ideas in less than twenty minutes. So these are two of my favorite ways to easily come up with unique historical ideas. But don’t limit yourself to these two. Only Google around a bit and you’ll find quite a few more great techniques that will help you brainstorm cool ideas for your guest articles.