Trying to understand Facebook’s algorithm can feel like trying to push a giant boulder up a hill no matter how much progress you make. You still have a lot of forces working against you. Even if you make it to the top of the hill, it can rain.
The boulder can start rolling back down. What I’m trying to say is, even when you think you’ve mastered the Facebook algorithm, it can change, forcing you to quickly adapt in order to grow your audience on the platform. So how does Facebook’s algorithm work? What can you do to boost your Facebook presence? I’ll tell you in this video. So don’t go anywhere. What is the Facebook algorithm? That Facebook algorithm is the thing that determines what you see in the news feed. If you aren’t familiar with the news feed, it’s basically a stream of content and information that Facebook users see when they log into their accounts. This includes posts from friends, family, businesses, celebrities, whoever a person has connected with on Facebook. So if you noticed that you frequently see posts from certain friends or pages, that’s the algorithm that work.
There are a lot of different signals that help Facebook understand what order to show content in your news feed. How does Facebook’s algorithm work? I won’t get too detailed here because Facebook’s algorithm tends to change. For example, back in twenty eighteen. Facebook announced that it would shift to prioritizing meaningful interactions in the news feed. They would also prioritize posts from family and friends making organic Facebook rich harder for businesses. On Facebook, something is considered organic if you don’t pay extra to get it in front of your audience. So a regular post versus an ad. Generally, there are four concepts you should know about when it comes to understanding how Facebook decides which posts to show. There’s inventory signals, predictions and relevancy score first. Inventory is all of the content that Facebook has available to show you. This includes posts from friends, family, businesses, influencers, everyone. You don’t just see the inventory in a random order. Facebook will take into account the next concept signals to determine what you might like. This signals help Facebook understand how a post will be relevant to you. The type of content shared the person or page sharing, the content, your device, your Internet speed and your previous interactions are all signals that help Facebook make predictions as to what you’ll respond positively to. A major factor is engagement. If a post has a lot of discussion happening in the comments, it’ll typically be ranked higher than something that has one or two likes. What’s the algorithm has taken all of this data into account and make predictions it will assign a relevancy score to content. A higher score means a post is more relevant to you. Finally, after all of that processing and thinking, Facebook will rank the post by the relevancy and you’ll have a news feed that keeps you interested for hours. If you’re interested in understanding why certain posts appear in your news feed, you can click for tab on the three dots in the corner of any post and select. Why am I seeing this post? Facebook will then tell you why the Post appeared in your news feed. See for yourself. It’s pretty neat how to keep track of the Facebook algorithm. If you want to learn more about the ever changing algorithm started the source Facebook, not your news feed you can go to about FP Dotcom Slash News for the latest updates from the company. Not every update will be a major change, but it’s good to stay informed. It’s also great to follow industry publications that focus on social media to stay in the loop on all social updates that web effects. We just so happen to write about social media on our blog.
Don’t be afraid to follow Facebook’s leaders, too. They’ll share updates about the company since it’s their company. Three tips for getting better results on Facebook. Tip one, invest in Facebook advertising. Facebook’s algorithm changes, combined with the growing number of businesses using Facebook, have led to the decline of organic reach, meaning fewer people are likely to see your regular posts using Facebook. Advertising is a good way to combat this lack of reach. With Facebook ads, you have access to precise audience targeting that can help get your business in front of the right people. Sure, it’s not free, but with the right strategy or the right Facebook advertising agency behind you, you can see a positive return on your Facebook ads to share content that sparks engagement. As I mentioned earlier, engagement is a big factor when it comes to ranking posts in the Facebook news feed. For your business to stand out organically, you need to share content that sparks engagement. That’s a bit vague, I know, but when you’re planning your posts, think about what would make users share your content or interact with perhaps a video that introduces your team to your Facebook audience would be successful. Maybe you have a cool new product. You can show off with the photo, create content that you’re excited about. Three, make data driven decisions. As a business, you have access to a lot of data that tells you how well your Facebook posts are performing. If you dig into this data and notice a certain type of post drives the best engagement for your audience, you might want to create some.
Your posts let the data carve out a path for you now, managing all of this can be a lot, especially if you’re already handling the day to day responsibilities of your business. Don’t hesitate to reach out to our team at web effects for help growing your Facebook presence.