We study two million random keywords and their top 10 ranking pages to answer this question, how long does it take to rank and Google? Well, we found some answers and that’s what we’re talking about in this video with a dead simple strategy so that you can accelerate your rankings.
Now, I’m sure that you know that there is no fixed time frame to write. Sometimes it can take you a year to reach the top 10 and other times you can get there the next day after publishing. Since it’s so variable, we’re going to dig into the data and then build out a simple SEO strategy to consistently rank your pages faster on Google than the rest of the Web. Let’s get to it now. The word fast is a relative term, so we need to define that word with some benchmarks based on our study of over two million random keywords. We found that the average top 10 ranking page is at least two years old. And on average, those that ranked in position number one are almost three years old. But there’s a glimmer of hope here for faster rankings. Twenty two percent of pages that currently rank in the top 10 were created within one year. So it appears that age of the page matters. And based on this data, getting a top 10 ranking within one year is faster than average. But we took the study one step further and analyzed two million random pages ranking histories over the period of one year from the time that squaller first discovered the page. And as you can see, only five point seven percent of all pages were able to get a top 10 ranking result in the first year for at least one keyword. Now, we discovered two very interesting things. No. One pages from websites with a high domain rating performed way better than those with a low D-R and domain rating represents the overall strength of a website’s background profile. And number two of the five point seven percent of pages with a top 10 ranking only point three percent ranked in the top 10 for a high volume search term translation ranking for keyword terms with a lower search, volume generally tends to be faster and low search volume keywords are usually lower competition. So let’s dig into the five point seven percent of pages that ranked in the top 10 in under a year. So you’ll see from this graph that the majority of them managed to achieve their top 10 ranking in approximately sixty one to one hundred and eighty two days. Now, that’s fast. All right. So let’s make some practical applications from all of this beautiful data we know to things that help a website run faster. First, we know that low search volume terms tend to gain visibility in the top 10 steps faster than head terms. And low search volumes within a broad topic generally translates into low competition. And second, we know that websites with a strong overall link profile consistently rank faster than those with weak ones, which is represented numerically by our domain rating score. Now it’s important to note that domain rating is an metric, so I wouldn’t focus so much on the score itself, but more on building quality links back to various pages across your website. So let’s build an echo strategy from these key points. Assuming that we’re working with a website that does not have a strong backing the profile, we can start by creating content that’s within our wheelhouse, which again will likely mean lower competition and lower search volume topics. From there, we’re going to build links to these pages along with links to our homepage, because we want to run faster and build our websites back and profile as a whole while we’re at it. Not just rank and call it a day. All right. So we have a strategy in place. So our first step is to find low competition topics with low to medium search volumes. And the first way to do this is to generate keyword ideas with modify our keywords. Now, modifier keywords are add ons to a base keyword. A few common ones are Best Top Buy and the current year. But there are also not so obvious modifiers like in or Whif. For example, let’s say that you sell wine, then you can go to Keywords Explorer and take that in as see the keyword. Next, go to the phrase match report and here we’ll use the include search box and type our modifier keyword width. Now you have a huge list of low competition keywords that actually have a decently high search volume. And you can see from the keyword difficulty scores that the competition is quite weak.
We can further narrow this down by setting a maximum keyword difficulty score to, let’s say, 10. Now you have a list of nearly thirty four hundred keyword targets. Another way to find lower competition topics is to look at the questions report, which you can access from the sidebar. Next, I’ll set a maximum keyword difficulty to a low score like five. And here’s an interesting topic that you could write about from here. We’re going to follow this three point assessment checklist to see if this is a worthwhile topic to cover. First, we need to assess search content, then traffic potential and finally, competition. Now, all three checkpoints can be covered by analyzing the top ten steps. From the looks of it all, the top ranking pages are blog posts. So you probably want to stick with that format since Google is telling us what searches want when they type in that query. You can see that these pages generate a good amount of traffic and the ranking for hundreds of other keywords. So this tells us that there are other long tail variations that this page is ranking for which. We could also rank four if we were to achieve a top result now in terms of competition, you can see that these pages don’t have a particularly large number of unique linking domains. In fact, this page has zero pages linking to it. Finally, a look at the domain rating to get an understanding of the overall strength of the websites that I may be competing against. And they’re all pretty strong aside from this one that has a score of 13. Now, this doesn’t mean that you can’t compete with a higher D-R websites, but you’ll likely have to build more back links than the rest of the competition to really compete. Now, let’s look at another example, which is for the keyword wine with him. The top ranking page gets more than the suggested search volume, which is a good thing, but the others, not so much. Next, let’s look at the referring domains and this one seems good to most of the pages have less than three referring domains, which tells you that this will almost certainly be a low competition topic to cover. And looking at the domain ratings of the sites, you’ll see that this one from winery’s age is quite low at 12. So all three checkpoints look good for both of these topics. Now, the final layer to this puzzle is to look at ranking velocity. So I’ll click on the keyword here, which will open up the overview page and keywords explorer. If we scroll down a touch, you’ll see a position history graph of the top ranking results and you’ll see Winery’s Page appeared in position twenty nine around April twenty seventeen and they cracked the top 10 in February. Twenty eighteen. So that’s about 10 months for a top 10 ranking result from a website with a relatively weak Backland profile. And it doesn’t seem like they had a visibly active link building campaign, seeing as they only have one link. Now, I don’t want you to take this as I can create a piece of content and rank for it. End of story. I want you to look at this as an opportunity to rank relatively quick, but to also acquire links in the process because we want to increase the strength of our websites back and profile so we can eventually compete for more competitive terms. You don’t need to try every link building strategy to do this. Instead, I recommend focusing on one to three strategies. Fortunately, you’re here and I’ve got some very effective ones for you. One of my favorites is guest blogging. So first you need to find websites to pitch and you can do this by going to Google and typing in something like guest post by then typing entitled colon wine or whatever your topic may be. And you can see some highly relevant results here. But if our goal is to get links from other quality websites, then we’ll need some kind of SEO metrics to make educated decisions. So you can do this by using HFS SEO toolbar. The two metrics you’ll want to look at on each result are the domain rating and the domains total search traffic, which you can see here, and you’ll see that there are a few good sites worth pitching in. Easier way to do this is the search and content explorer just entering your topic and then I’ll set it as a title search to find relevant results. Next, I’ll use the one article per domain filter since we don’t need to pitch the same website twice. And we now have around 90000 unique websites that mention our topic in the title with all of the SEO metrics. So am I. Pitch a guest post to this site with the Post like the complete guide to Pairing Protein with wine and link back to my Wine with Ham article.
Now, if you’re new to guest blogging, you can set the maximum domain rating to something like forty. And as you gain experience and confidence, you can loosen up your filters a bit. The next link building strategy is to use Herot. Harrill stands for Help, a report out which connects journalists with sources. So after you’ve signed up for an account, you’ll get emails like this where journalists are looking for sources on a specific topic. Just respond to them with a helpful answer, and if they use your information, they’ll almost always link back to your site. Now, it’s worth noting that though, most of the link back to your home page, but that’s not a bad thing at all. Most of these websites are quite powerful. And as you acquire multiple links from multiple sources, it can have a big impact on your website profile. Best of all, you need to do is respond to an email with your expert advice, since they’re the ones looking for answers. The next link building strategy is to steal the links from the top ten ranking pages. Looking at the server overview for the target keyword wine with him, you’ll see that none of the top ranking pages have that many unique linking domains. But if you add up the back links from all ten results and steal them, you can potentially get more links than any of these pages. So what you need to do is open up the back profiles from all of these pages and then pick the best places to get links from, because these are probably the ones that are moving the needle for your competitors. So I’ll open up the background profile on this one to give you an example. First, I’ll set the filter to groups similar, which will be done a lot of duplicate links like you’d see from a header or footballing next at the link type filter to do follow to see just the value passing links. And now you can sift through these results and reach out to other blogs to gain high quality editorial links. Now, as you continue to rinse and repeat the strategy, you’ll be able to build up your websites backing profile. And you should get two things from that one. Slowly but surely, you should be able to start competing for higher search volume keywords as your background profile gets stronger. And number two, you should be able to rank faster for other low and medium company. Topics. So the next time that you publish content and you’re wondering why your page isn’t ranking after a couple of weeks, remember that more than 94 percent of newly published pages don’t reach the top 10 within a year. And if you’re able to rank them in less than six months, know that you’re well ahead of the curve. Now, if you found this video helpful, then make sure to like, share and subscribe. And if you’ve had some success in ranking your pages fast, make sure to leave a comment with any tips that have worked for you. So keep grinding away.